Clicking on banner ads keeps JWR alive
Jewish World Review Jan. 5, 2001 / 10 Teves, 5761

Greg Crosby

Greg Crosby
JWR's Pundits
World Editorial
Cartoon Showcase

Mallard Fillmore

Michael Barone
Mona Charen
Linda Chavez
Ann Coulter
Larry Elder
Don Feder
Suzanne Fields
James Glassman
Paul Greenberg
Bob Greene
Betsy Hart
Nat Hentoff
David Horowitz
Marianne Jennings
Michael Kelly
Mort Kondracke
Ch. Krauthammer
Lawrence Kudlow
Dr. Laura
John Leo
David Limbaugh
Michelle Malkin
Jackie Mason
Chris Matthews
Michael Medved
Kathleen Parker
Wes Pruden
Sam Schulman
Amity Shlaes
Roger Simon
Tony Snow
Thomas Sowell
Cal Thomas
Jonathan S. Tobin
Ben Wattenberg
George Will
Bruce Williams
Walter Williams
Mort Zuckerman

Consumer Reports

Whatís Next? -- A COUPLE OF YEARS AGO, way back in early 1999, people were getting ready to spend the entire year waiting for something called "the new millennium." For those of you who spent that year vacationing on the planet Venus or who were engrossed in a really good book, let me tell you it was the number one media event of the year. Advertisers, marketers, promoters, and politicians along with assorted pitch-men, hawkers and others who routinely engage in hyperbolic exercise were completely in their element. It was Y2K fever wherever you turned. Sometimes you didnít even have to turn -- it was right there in front of you. The entire world, or so we were told, was waiting for the new millennium to usher in, well, whatever it is new millenniums are supposed to usher in.

Throughout that year, as we dutifully bought our Y2K logo merchandise and planned our millennium parties, we were told that on the stroke of midnight all the corporate and governmental computer banks, digital clocks and PCs would implode and we would experience a world-wide high-tech electronic collapse of apocalyptic proportions. So, in addition to the other junk we were buying like over-priced Barbara Streisand end-of-the-decade concert tickets and "Happy Millennium" scented candles and cocktail napkins, we ran out to the survival store to stock up on all the necessary items one needs for impending disaster. You know, the usual stuff like flashlights, bottled water, towels, first-aid kits, a six month supply of canned goods, all the cash we could put our hands on in case the ATMís were out of order, and (remembering that bomb shelter Twilight Zone episode) a semi-automatic military assault weapon to keep our friends and neighbors at bay.

Of course, new yearís day 2000 came and went without the computer calamity we were warned about. Even the clocks on our VCRís made it through without a hitch. As a matter of fact, the entire Y2K millennium ballyhoo wound up a little anticlimactic -- make that a LOT anticlimactic. All Y2K did was consume us totally for a year with media exaggerated nonsense.

I, for one, was thrilled to have it over with. It got in the way of normal living, if you know what I mean. Every magazine, every newspaper, television show and talk radio program doted on Y2K. But now it was over. Behind us. Now it was time to move on. So what did we move on to? The 2000 Presidential election.

Just when we thought it was safe to go back into the waters of normalcy, we found ourselves facing another all-consuming "national event." We all knew that the presidential campaign would eat up quite a lot of the year, we couldnít have known then just how voracious an appetite the thing possessed. For the PR and marketing gang, "Decision 2000" filled the promotional hole left by Y2K quite nicely . This is the stuff the media really lives for -- these year long "event" stories. New logo graphics on every station -- itís so exciting!

And how the media loves to "count down." "The DNC is getting Los Angeles ready for convention time next week, actually less than a week now, just five days. With more of the story, letís go to Matt Lauer in Downtown Los Angeles." "There they are, Tom, construction workers constructing the frame which, when finished, will serve as the official podium for the Democratic National Convention here at the Staples Center." Only five days to go now." "Thanks, Matt. Weíll check back with you tomorrow."

The hype, promotion and insanity of new millennium fever was easily transformed into the hype, promotion and insanity of presidential campaign fever. It seemed that almost from the beginning we knew the contest would come down to Bush and Gore. In 1999 it was "Y2K," in the year 2000 it was "Y These 2?" But those two it was -- for better or worse.

And on and on it went -- all year long. The campaign that wouldnít end. The soap opera to end all soap operas. Opinion polls changing every day, every hour it seemed. Where would it all end? Would it EVER end? Well, everyone was having such a good time I guess nobody wanted it to end. So on it went -- passed November 7th, passed November entirely, and well into December. Some people were warning about a "constitutional crisis." Other countries were laughing at us. People screamed and marched, and protested, and threatened. Then, finally, some 36 days after election day we managed to elect a new President.

And then suddenly it was a new year -- 2001. And just as in the year which came before, we had no calamity. The year long media event was over. Anticlimactic. Time to move on. Just another new year ahead. Does this mean we are at last back to normalcy? Could it be that the year 2001 might be a relatively quiet year? A year without a hyperbolic media event? Maybe. But Iím holding onto my bottled water and semi-automatic military assault weapon just in case.

JWR contributor Greg Crosby, former creative head for Walt Disney publications, has written thousands of comics, hundreds of children's books, dozens of essays, and a letter to his congressman. You may contact him by clicking here.


12/29/00: "Hi, I'm Megan And I'll Be Your Dealer This Evening."
12/23/00: A nice old-fashioned winter
12/15/00: A holiday carol for the Fat Lady
12/08/00: Vice president Queeg
12/01/00: Here we come a-caroling
11/23/00: Hear Ye! Hear Ye!
11/17/00: Goreís Desperation
11/10/00: It Ain't Over
11/03/00: Read this before you vote
10/27/00: Democratic Big Guns Shoot Blanks
10/20/00: Generation Duh
10/13/00: And the whiner is ...
10/06/00: The Vicious Hollywood Left
09/29/00: Pop Porn
09/22/00: Put On A Tie, Ya Bums!
09/15/00: A sneak peek at The William Jefferson Clinton Presidential Library
09/08/00: The Big Mooseketeer
09/01/00: In Honor of Those Who Never Were
08/25/00: Building a Bridge to the Sixties
08/22/00: Leaks
08/18/00: Sour Grapes
08/11/00: But heís Jewish!
08/04/00: Aint Nothiní But A Hound Dog
07/27/00: Trick or Treat
07/21/00: Another Golden Moment In Broadcasting
07/14/00: Who eats this, ahem, 'stuff'?
07/07/00: In Your Face Advertising
06/29/00: My Home Sweet Home
06/23/00: Hairs The Thing
06/13/00: The Sweetest Sounds
06/02/00: Another Opening, Another Show
05/22/00: What's next, The Million Mutt March?
05/19/00: Hail the Conquering Hero
05/12/00: Extra! Read All About It!
05/03/00: Clintonís Transparent Department of Duplicity and Demagoguery
04/24/00: For The Children?
04/19/00: Liars And Cowards And Bums, Oh My!
04/11/00: Gripe, Gripe, Gripe
04/05/00: Counting the Race Cards
03/30/00: Speed Bumps
03/22/00: The Eyes Have It
03/15/00: Academia and Media --- Theyíre Just Not Right
03/09/00: Sweat The Small Stuff -- Itís Okay
03/02/00: Actors And Other Animals
02/23/00: Campaign 2000 --- Wake Me When Its Over
02/15/00: Who Wants to be Regis Philbin?
02/08/00: Aftermath of a Tragedy
01/31/00: Ask Mr. Politically Correct Man
01/25/00: Iíd Like To Thank All The Little People
01/20/00: Merger Mania
01/11/00: Just Say JA-GWAAR
01/04/00: Who Was That Masked Man? My Hero!
12/28/99: New Millennium --- New Rules
12/21/99: Bubbaís Visit From Saint Nick
12/14/99: Call Me Mister
12/08/99: So Much Going On, So Little Time
11/30/99: Sunday Afternoon
11/22/99: The Best Money Canít Buy
11/15/99: My Peter Pan Generation
11/08/99: Fall Invasion
10/29/99: When my wife was young and Gay
10/22/99: Too Late for Dinner
10/15/99: Pondering, Musing and Supposing
10/05/99: A Message From Your Journalistic Human Interest Commentator
09/24/99: The Getting Away With It Decade
09/17/99: The Scoop of the Century
09/09/99: Important Millennium Advisory
09/03/99: Ask Mr. Politically Correct Man
08/26/99: Broadcasters, Please mind Your Manners
08/19/99: The Golden Age of Jerkdom
08/12/99: Dressing Down...and Out

© 2000, Greg Crosby