Clicking on banner ads keeps JWR alive
Jewish World Review Nov. 8, 1999 /27 Mar-Cheshvan, 5760

Greg Crosby

Greg Crosby
JWR's Pundits
World Editorial
Cartoon Showcase

Mallard Fillmore

Michael Barone
Mona Charen
Linda Chavez
David Corn
Greg Crosby
Larry Elder
Don Feder
Suzanne Fields
Paul Greenberg
Bob Greene
Betsy Hart
Nat Hentoff
David Horowitz
Arianna Huffington
Marianne Jennings
Michael Kelly
Mort Kondracke
Ch. Krauthammer
Lawrence Kudlow
Dr. Laura
David Limbaugh
Michelle Malkin
Chris Matthews
Michael Medved
Kathleen Parker
Robert Samuelson
Debbie Schlussel
Sam Schulman
Tony Snow
Thomas Sowell
Cal Thomas
Jonathan S. Tobin
Ben Wattenberg
George Will
Bruce Williams
Walter Williams
Mort Zuckerman

Consumer Reports
Weekly Standard


Fall Invasion -- THEY STARTED ARRIVING about a month ago -- slowly at first, just one or two at a time. They were hardly noticeable then. But with each passing day their numbers increased ... and still they came. Soon it was impossible to ignore them. They were everywhere you looked. Now theyíve taken over the house. They are in every room. And thereís nothing that can stop them!

Iíve tried to fight back, but itís no use. Every time I think Iíve made some headway in this battle, just when I think Iíve gotten rid of most of them, there they are again. The ones Iíd thought Iíd done away with have all returned -- and with them are new ones. No, itís hopeless. I canít keep up.

There is nothing to do now but wait it out. And keep telling yourself that eventually IT WILL STOP. At least it has in the past. IT MUST! Once Christmas has come and gone it will end. The invasion of the fall mail-order catalogues from hell will at long last be over -- for another year.

I really donít know where all these catalogues come from and WHY they come to ME. I donít subscribe to these things, nor do I request them over the phone. Nevertheless here they are, all with my name on them, like itís some big practical joke. Catalogues from companies Iíve never heard of -- located in TOWNS Iíve never heard of and would never want to go to.

Have you ever gotten a catalogue that you think youíve already received? Well, thatís because you have. Some companies actually send out multiple catalogues to the same addresses. These catalogues are identical inside, but they use different covers. I guess the idea is, if youíve already ordered from one of their earlier catalogues, the different cover will fool you so that you will order again. Is anyone really THAT stupid? Wait. Let me take back that last remark until I have a chance to check my bank statements.

Now for the dumbest part of this little tale. Get this -- I canít throw catalogues away until Iíve looked through them. I have come to the belief that it is somehow unfair to toss these things out without affording them the respect of AT LEAST turning their pages. Like some kind of burial with honor, I guess. The problem is, I donít have the time to really look through all of these, let alone enjoy them.

Every great once in a while, I will take a deep breath, muster up all my courage and actually throw away a catalogue of which I have not opened. The subsequent guilt that overtakes me following such a reckless action is not worth it, I must tell you.

So, there they sit in the den, the living room, the kitchen, bathrooms, bedrooms, every place -- just waiting to be gratuitously thumbed through before they can be disposed of. The Sharper Image, The Vermont Country Store, Barnes & Noble, Gumps By Mail, The Disney Store, The Tog Shop, Harry & David, Brookstone, Bloomingdales By Mail, Herringbone, Levengerís, Bachrachís, Hickory Farms, and Balducciís are just a few of the ones that came in TODAY. Okay, Iím exaggerating -- The Tog Shop came in yesterday.

There are so many catalogues out there that Iíve heard there is even a catalogue of catalogues. I havenít gotten that one yet -- but Iím sure itís on its way. I just hope they donít put multiple covers on that one, this business is confusing enough as it is. much.


JWR contributor Greg Crosby, former creative head for Walt Disney publications, has written thousands of comics, hundreds of children's books, dozens of essays, and a letter to his congressman. You may contact him by clicking here.


10/29/99: When my wife was young and Gay
10/22/99: Too Late for Dinner
10/15/99: Pondering, Musing and Supposing
10/05/99: A Message From Your Journalistic Human Interest Commentator
09/24/99: The Getting Away With It Decade
09/17/99: The Scoop of the Century
09/09/99: Important Millennium Advisory
09/03/99: Ask Mr. Politically Correct Man
08/26/99: Broadcasters, Please mind Your Manners
08/19/99: The Golden Age of Jerkdom
08/12/99: Dressing Down...and Out

©1999, Greg Crosby