Jewish World Review May 21, 2003 / 19 Iyar, 5763

Evan Weiner

JWR's Pundits
World Editorial
Cartoon Showcase

Mallard Fillmore

Michael Barone
Mona Charen
Linda Chavez
Ann Coulter
Greg Crosby
Larry Elder
Don Feder
Suzanne Fields
James Glassman
Paul Greenberg
Bob Greene
Betsy Hart
Nat Hentoff
David Horowitz
Marianne Jennings
Michael Kelly
Mort Kondracke
Ch. Krauthammer
Lawrence Kudlow
Dr. Laura
John Leo
Michelle Malkin
Jackie Mason
Chris Matthews
Michael Medved
MUGGER
Kathleen Parker
Wes Pruden
Sam Schulman
Amity Shlaes
Roger Simon
Tony Snow
Thomas Sowell
Cal Thomas
Jonathan S. Tobin
Ben Wattenberg
George Will
Bruce Williams
Walter Williams
Mort Zuckerman

Consumer Reports


PGA and Sorenstam got exactly what they wanted — and we gave it to them


http://www.NewsAndOpinion.com | Annika Sorenstam is in Fort Worth, Vijay Singh is in New York and the PGA has gotten exactly what it wanted....attention.

Normally, the Colonial Golf Tournament would be just another event during a busy Memorial Day Weekend, vying for attention with the NBA and NHL playoffs, the Indy 500 and Major League Baseball.

But golf marketers have to be smiling. Annika Sorenstam has brought the PGA massive publicity and she hasn't even started her round.

The publicity machine was aided by Singh's anti- Sorenstam remarks and was heightened by Singh's withdrawal from the colonial.

If Sorenstam's presence at the Colonial was a gimmick, it worked.

Now Sorenstam has to perform to shut up her critics. Should this be looked at as a battle of the sexes?

No, not at all.

In the end, everyone, including Sorenstam, CBS, the PGA, the LPGA and the golf industry will make a buck off of this event and that's what the PGA was shooting for --- Publicity and a chance to expand its marketshare.

Appreciate this writer's work? Why not sign-up for JWR's daily update. It's free. Just click here.




JWR contributor Evan Weiner is a radio commentator on "The Business of Sports" for Westwood One's Metro Networks. He is being presented with the United States Sports Academy's Distinguished Service Award for 2003. Comment on this column by clicking here.

Up

05/20/03: Are changes in offing for cable TV sportsviewers?
05/19/03: The courting of Alex Spanos
05/16/03: Sports management recruiters are being forced to run defense
05/15/03: Do we really need another hockey league!?
05/14/03: In sports, talking the truth can get you in greater trouble than breaking the law
05/13/03: Are colleges and universities playing their own version of free agency?
05/12/03: Congress ought not be in the ballpark building business
05/09/03: Standards in sports journalism? Not quite
05/08/03: All you need to know about Major League Baseball
05/07/03: NCAA must not stop cleaning ship
05/06/03: Can spending billions for a two week Olympics be justified?
05/05/03: ESPN rate hikes and those who'd fool the FCC
05/02/03: Why the NFL is so prosperous
05/01/03: How you can tell NASCAR has finally hit the big time
04/30/03: Allies in war, not sports
04/29/03: Using sports teams to pay a city's bills
04/28/03: Can Castro score a coup?
04/25/03: Will SARS have a permanent impact on Toronto's NBA and Major League Baseball franchises?
04/22/03: Correct the hypocrisy in big time college sports
04/21/03: Municipal sports spending is a national problem
04/16/03: How a lonely city council member could change how the sports world operates
04/15/03: Is spending billions for sports the way to repair decades of apartheid practices?
04/14/03: Baseball's gambling problems are bigger than Pete Rose's return
04/11/03: A blueprint for future NBA bargaining?
04/08/03: How sports owners and cable sports networks can help jumpstart the economy
04/07/03: Will Pound get the straight dope on athlete druggies?
04/04/03: Will sports industry suffer now that states are prioritizing funding?
04/03/03: I'll pass on the life of a college basketball player
04/02/03: Time to fix the cable TV sports model
04/01/03: Sportsworld to get its own 'Enron'?
03/31/03: When $ports helps close public educational institutions
03/28/03: Baseball already striking out
03/26/03: NFL giving administration a big boost --- but don't credit them with being patriotic
03/20/03: Guardians of college basketball question your competence with a remote
03/19/03: Sports should be stopped because of war?
03/18/03: The madness needs to be cured
03/17/03: Not exactly the kind of news baseball wants
03/14/03: Keep the pols' paws off my cable TV bill!
03/13/03: In sports, 'free' is usually expensive
03/11/03: War on sports?
03/10/03: Sen. McCain, here's one more sports issue to take up
03/07/03: Playing the $tadium game --- and $coring
03/06/03: NBA should study history before wa$ting tax payer re$ource$
03/05/03: Baseball may no longer be very, very good to Ruppert Murdoch
03/04/03: At Augusta, the real fun and games will not be on the course
02/28/03: Will sports world soon be awaken to war realities?
02/27/03: Is baseball just a game like every other, after all?
02/26/03: He wasn't a player, manager or an owner, but he belongs in Cooperstown
02/25/03: States lining up to protect "college athletes' rights'"?
02/24/03: Why Gov. Ed Rendell is more important to the Pittsburgh Penguins' future than its owner
02/21/03: Tyson is living proof that both Mencken and Barnum were both right and Warhol was wrong
02/20/03: An endless season
02/19/03: The bills have come due
02/18/03: The world may be falling apart ... but American baseball teams are more popular than ever overseas
02/14/03: Adding jocks to the state's payrolls
02/13/03: How can the financially struggling Cablevision bail out another NHL franchise?
02/12/03: Selig is undermining sports franchises
02/11/03: Politicians and business leaders want to join a business that admits it's failing financially
02/10/03: Hold the pols responsible for rate hikes!
02/07/03: Judge a team's future by journalist's job?
02/05/03: College Sports and priorities
02/04/03: While corporate America parties, one wonders about the world's largest communications company and its future
02/03/03: High schooler picked the wrong $port to excel at
01/31/03: Gaming and games
01/30/03: The NHL's game plan
01/29/03: The moral guardians of basketball need some schooling themselves
01/24/03: America's excuse for a party
01/22/03: Turning San Diego into an armed camp
01/22/03: Will San Diego lose on Sunday --- even if it wins?

© 2003, Evan Weiner