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Columnists
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 January 5, 2014 |
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first person
The most important lesson I learned from my Grandpa, the erudite Bible and Talmud scholar
reality check
Call it fratricide. It was clearly unintentional
One of those marketing gurus I consulted to figure out how to get more folks to respond to our annual appeal was certain that you wouldn't read this note.
He said I should rather use as the headline something like "The end" or "It's over". Then follow-up with something like: "Not the site . . . but the appeal. Well, at least after tomorrow."
I told him that doing so was wrong. Not to mention it would leave most of my readers feeling played.
"Guidance" like that is one of the reasons I generally ignore "expert advice".
Heck, if I listened to all the know-it-alls, I'd never have launched JWR in the first place. I'd still be toiling in "mainstream media" covering mayhem and muck --- actually, being covered by it.
Sixteen years ago I decided to use my journalism skills to create a force for good.
This site has had its ups and downs, but it has survived.
It has only survived because of you.
I could go on and on about all of our features and motivating folks to be better and do good.
I don't think I need to.
You know what I do.
You are gaining from this site in so many ways.
I'm asking for your help to allow me to continue by expressing your generosity today via our secure server.
I have faith that you will come through. I just know you will.
I'd really hate to prove the marketing gurus correct and send out a letter with the subject line "It's over" ---- not as a ploy but for real.
More comfortable making a donation VIA CONVENTIONAL MAIL?
Please make out a check to the sponsoring organization at: Keren Yehoshua V'Yisroel/JWR
In gratitude and friendship, (MORE ARTICLES BELOW)
in the money Think you have it bad?
consumer intelligence Hiring an adviser is a two-way street. Be prepared to ask the right questions
gezunt/ on health Don't get 'cleansed' of your health and money
touching! Never give up hope
ess, ess/ eat, eat! MOROCCAN-SPICED CARROT AND SORGHUM SOUP is creamy, hearty and chewy --- all, amazingly, without feeling overly heavy. There will be no leftovers
[ W O R T H 1 0 0 0 W O R D S ]
(Attention working columnists and editorial cartoonists: Think you have what it takes to be featured on JWR? Drop us a note by clicking here. Readers, please make suggestions, as well.)
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