Wednesday

March 11th, 2026

Insight

This is not the way to make housing more affordable

Conor Sen

By Conor Sen Bloomberg View

Published Jan. 14, 2026

SIGN UP FOR THE DAILY JWR UPDATE. IT'S FREE. (AND NO SPAM!) Just click here.

Everybody wants housing to be more affordable. The question is how best to do that. President Donald Trump's proposal — banning institutional investors from buying single-family homes — has undeniable populist appeal, but it would not do much to make it easier for Americans looking to buy a home.

The basic idea, straight out of Economics 101, is that with fewer buyers, sellers will have to reduce their prices. Unfortunately, that's not the way it would work in the current housing market. Such a ban would mostly lead homebuilders, many of which are already struggling with profitability, to cut back on production. That would result in fewer homes being built without meaningfully improving affordability.

Overall, investors — including smaller so-called mom-and-pop investors — account for a relatively modest percentage of new home sales in the U.S.: Roughly 4% in 2025, according to John Burns Research and Consulting. But that doesn't mean the market of available housing would magically increase by 4%; homebuilders might just choose to build fewer homes because they were operating in a riskier environment with fewer buyers.

It's also important to note that large institutional investors, the target of the president's proposal, own a very small share of America's single-family homes — about 0.5%, according to Blackstone and the American Enterprise Institute. When it comes to rental units, the figure is slightly higher but still small: According to Invitation Homes Inc., a single-family rental operator that owns just over 100,000 homes, institutions that own more than 1,000 homes hold just 3.3% of the 14 million single-family rental units outstanding in the U.S. For context, there are about 85 million single-family homes in the country.

Notably, institutional purchases have declined significantly over the past few years for the same reason that households have pulled back on buying homes: Higher interest rates and rising costs have made homeowning less financially attractive than it was in the 2010s.

At the same time, even as they account for a small share of homeowners, institutional homeowners have been useful in providing liquidity and market stability over the past 15 years. During the foreclosure crisis in the early 2010s, home prices were falling, unemployment was high, bank balance sheets were stressed, and demand for rentals outpaced demand for purchases.

Institutional homebuyers played a crucial role by buying up homes and renting them out. More recently, when homebuying demand plunged in late 2022 after the Federal Reserve raised interest rates, homebuilders were able to offload new homes they were struggling to sell to individuals to institutional investors.

Having a known “buyer of last resort” helps give homebuilders the confidence to build more homes than they otherwise might. They know that even if the market gets shaky and individual homebuyers get skittish, institutional investors are willing to buy. This ability to smooth out demand — selling homes primarily to households, a modest amount to build-to-rent operators, and then to institutional investors when market conditions turn challenging — is mutually beneficial. It helps de-risk an industry that's inherently risky and cyclical, provides steady employment for construction workers and other tradespeople, and reduces the risk of homebuilder bankruptcies.

Aside from all the numbers, it's worth pointing out the impact of this trial balloon on (for lack of a better word) the vibes of the industry. Homebuilders came into the year hopeful that the federal government would do something constructive to address affordability in 2026. An executive at Lennar Corp., the second-largest U.S. homebuilder, said on an earnings call last month that the company would continue to build homes at a low profit margin because it was optimistic that the White House would “take decisive action to enhance affordability” and boost the industry's fortunes.

By removing a source of demand from the new home market, this policy would do the opposite. If this is the most the industry can expect from the White House when it comes to housing, then homebuilders may be better off simply cutting production until market conditions improve.

Any good policy to address affordability needs to ensure that it doesn't result in fewer homes being built. This proposal fails that test.

(COMMENT, BELOW)

Sen is a portfolio manager for New River Investments in Atlanta and has been a contributor to the Atlantic and Business Insider.


Previously:
12/30/25 The housing market is moving in favor of Gen Z
12/26/25 The South's biggest economic draw is slowly coming back
04/08/25 Where will consumers go?
09/17/24 U.S. 'Battery Belt' will be a new kind of job magnet
09/10/24 Americans have a new piggy bank to raid --- their houses
10/03/23 America's greatest public policy success is now in jeopardy
09/12/23 The housing market is tilting in favor of renters
08/18/23 RIP recession. Is it time to worry about
05/24/23 This Goldilocks economy has an end date
05/24/23 Bye-Bye, New York. Hello, Fayetteville
04/04/23 What makes this economic slowdown different from the others?
02/15/23 Higher mortgage rates is what the housing market needs now
01/06/23 The January inflation bump Americans should welcome
01/04/23 Why millennials are following boomers to the South
10/24/22 Two bright spots in a cooling housing market
08/18/22 Future remote workers need to network more --- in college
06/17/22 Housing market cooldown will only lead to more dysfunction
05/27/22 Welcome to our be-careful-what-you-wish-for economy
05/04/22 The Amazon economic indicator says inflation is easing
01/20/22 Don't call me on Friday. That's my 'me time'
01/06/22 2022 is the year to buy your first luxury electric car
06/03/21 The post-pandemic boom will have a sequel in 2022
05/31/21 Florida may lose some of its boomer shine
01/11/21 Colleges bet on football in their own K-shaped recovery
12/31/20 Just send the bigger bucks already
08/24/20 Young people can't buy homes until older owners . . . move on
08/18/20 Our pandemic love affair with e-commerce could soon sour
08/10/20 Booming 'zoom towns' should ease city housing costs
07/11/20 With a Biden economy, will America be condemned to relive the '70s?
07/14/20 Renting and homebuying swap roles in the covid-19 market
07/13/20 Markets may have a reason to rise along with covid-19 cases
04/27/20 U.S. economy may have hit the coronavirus bottom
11/12/19 The 2020 economy should feel a lot better: What to, realistically, expect
04/23/19: Gen Z is likely to temper aging socialist millennials
03/25/19: All signs point to a housing boom ahead
02/19/19: Trump's economic gamble might make sense
02/15/19: Scaring off Amazon will backfire for the Left
01/29/19: The 2020 election will shred the Obama coalition
11/15/18: Amazon proving the 'rich get richer'?
11/13/18: How gerrymandering can reduce the partisan divide
10/22/18: The politics of the next recession will be a disaster
08/02/18: The future of the US looks a lot like ...
05/05/18: Brick-and-mortar stores may start to make sense again
05/05/18: College admissions season is about to get much easier
05/03/18: Changing housing needs of millennials will change economic development
02/13/18: The big idea for Middle America is to think small
02/07/18: Dems are caught in a tax bill trap this year
10/25/17: Good times have come to Trump-leaning states

Columnists

Toons