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June 24th, 2025

Insight

What Trump Sees in Doug Burgum

 Dan McCarthy

By Dan McCarthy

Published May 14, 2024

 What Trump Sees in Doug Burgum

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Donald Trump knows how to run a talent show.

He's built a career out of them — in addition to careers as real estate mogul and president of the United States.

What he learned from Miss Universe beauty pageants and the breakout success of "The Apprentice" he's now applying to the tryouts for vice president.

No one watches if competition isn't tense:

Contestants all need a moment to shine, even if their chances are dim.

Dark horses make a good storyline — underdogs an even better one.

So now the spotlight turns to a contender nobody would have guessed would be under serious consideration: the governor of North Dakota.

Who?

Is that the one who shot the dog?

No, that's Kristi Noem, governor of the other Dakota.

And her hopes are as dead as that poor pooch.

The governor on the rise is Doug Burgum.

Who — or rather, why?

Burgum ran for president last year and participated in the Trumpless Republican debates nobody watched.

He had so little support he offered $20 gift cards for $1 donations just to keep up his donor numbers to qualify for the debates.

He dropped out when even that wouldn't cut it anymore.

Burgum's unknown to anyone but nerds and North Dakotans, and his state isn't in danger of defecting to Joe Biden.

If Tim Scott or Marco Rubio might just help Trump with Black or Latino voters, or a woman might get more women to vote Republican, what does Burgum bring?

Ohio is safely red, but Sen. J.D. Vance reinforces Trump's populist rhetoric and could boost him in rust-belt battlegrounds like Pennsylvania and Michigan.

But Doug Burgum?

Yet he's getting an audition — even a push, appearing alongside Trump at a huge New Jersey rally last Saturday.

Trump sees personal, ideological and financial angles to the North Dakota governor.

The last is most obvious: Burgum is rich in his own right and does more for the ticket's bottom line than any other VP contender.

It's hard to know just how rich the governor is, but the most modest estimates put him above $100 million, and he could easily be worth many times that.

Trump was outspent in 2016 and 2020, and Biden's fundraising has far outpaced his this cycle.

The endless civil suits and criminal cases lodged against Trump haven't torpedoed his polling, but they've drained him of dollars his election effort can't spare.

Burgum wouldn't be the first running mate added to a ticket for the millions he can personally contribute:

The Libertarian Party nominated the billionaire David Koch for vice president in 1980, hoping his money would propel presidential nominee Ed Clark to victory, or at least a respectable showing.

That hope was in vain: neither Ronald Reagan nor Jimmy Carter, nor the electorate, took notice of the Clark-Koch ticket, which won about 1% of the popular vote.

This year another contender outside the two-party system, Robert F. Kennedy Jr., is pursuing a similar strategy.

His running mate, Nicole Shanahan, the ex-wife of Google co-founder Sergey Brin, is estimated to be worth several hundred million dollars — not enough to buy the election but plenty to help an independent like RFK over the costly hurdles involved in getting ballot access.

Do Burgum's bucks bring enough bang for Trump?

The ideological rationale for considering the governor is simply that he reassures the GOP's capitalist wing, which is troubled by Trump's populist tendencies and extravagant personality.

Eight years ago, Trump picked Mike Pence to cement the loyalty of evangelicals and old-guard conservatives who'd had reservations about the New York tycoon throughout the primaries — Republicans more excited by Ted Cruz than Trump.

Today Trump expects enthusiastic evangelical turnout.

So he might look to secure his flank on the other side of the party, with libertarian-minded and business-oriented Republicans.

And on a personal level, Trump likes old-fashioned archetypes of executive authority — military men and corporate leaders, like his ill-fated first secretary of state, the ExxonMobil CEO Rex Tillerson.

Trump's an impresario, but when the cameras are off, he wants to be surrounded by suits and uniforms, not wannabe celebrities.

Burgum's a vice president for corporate America; Trump's the only star his administration needs, as far as the man at the top is concerned.

Even so, Burgum probably won't be Trump's pick.

Yet he's plausible enough to extend the season an episode or two.

The contest isn't really about the contestants anyway; it's about investing the audience in the drama of choosing and the man making the choice.

Every hopeful gets his or her moment, but the hour belongs to Trump.

(COMMENT, BELOW)

Previously:
05/07/24: The Vietnam Era Never Ended for Biden's Party
05/06/24: Nationalists of the World, Unite?
04/25/24: Foreign Policy Splits
04/16/24: How pro-lifers stand to lose everything gained in overturning Roe
04/02/24: PBS Misremembers William F. Buckley Jr.
04/02/24: Who Wants to Be House Speaker?
03/26/24: Trump Hunts for a VP Close to Home
03/19/24: Princess Kate and Democracy's Discontents
03/12/24: Can Biden Buy the Voters?
03/05/24: Veepstakes Give Trump an Edge
02/20/24: Do Americans Trust Either Party?
02/13/24: Vladimir Putin -- A Passive Aggressor
01/23/24: Will 'Lawfare' Take Trump Off the Ballot?
01/16/24: Will Africa Save America?
01/09/24:'The Sopranos' at 25: A new world tragedy
01/02/24: Trump, Biden and a Fight for the Heart
12/12/23: What Happened to Ron DeSantis?
12/12/23: Biden Looks Doomed -- But Is He?
12/05/23: A Test for Trump and His Rivals
11/21/23: When Inequality Is Fatal for Men
11/14/23: Nevermind, The Battle's Over
11/07/23: War in the Dem Party -- and at the Opera
10/24/23: Israel's Lesson for 2024: A Lib Crackup
10/17/23: Libs' Dilemma: Immigration or Israel?
10/10/23: Why Bidenflation Defines Bidenomics
10/03/23: Will Gavin Newsom Copy Trump?
09/26/23: Biden's a Loser -- but Dems Can't Ditch Him
09/19/23: Do Sex Scandals Matter?
09/12/23: Cornel West Spells Doom for Biden
09/05/23: What Trump Does for Democracy
08/2/23: Ramaswamy: A Trump Versus Trump?
08/22/23: Take 'Rich Men North of Richmond' Seriously
08/16/23: How America Kills Its Own
08/08/23: The Biden Pardon That Can Spare America
08/01/23: Harding, a consevative for the ages
07/25/23: Demography Destiny, for Us and China
07/18/23: The Frontrunner Who Looks Like a Loser Is Biden
07/11/23: Britain's Bad Example for American Conservatives
07/05/23: Could We Still Win a Revolutionary War?
06/27/23: Civilizations Clash -- in Ukraine and at Home
06/20/23: China Comes for the Caribbean
06/13/23: Fertility, Family and Bio-Socialism
06/06/23: From American Dream to Orwell's Nightmare
05/23/23: Ukraine war is an existential struggle --- for the West
05/23/23: Learn the Right Midterm Lessons -- or Lose in 2024
05/16/23: Feinstein Today Is Biden Tomorrow
05/09/23: Trump, DeSantis and Political Courtship
05/02/23: RFK Jr.'s Threat to Biden
04/25/23: Biden's Lost Generation
04/25/23: Who's In Charge of Clarence Thomas?
04/11/23: Beyond AI, Our Cyborg Future
04/04/23: 2024: 3 Leaders, 1 Way to Win
03/28/23: Climate Science Makes a Bad Religion
03/21/23: All the Conspiracy That's Fit to Print

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