By wokeism, I refer to a movement that, on the positive side, is highly aware of racism and social injustice, and is galvanized toward raising awareness. On the negative side, it can be preachy, alienating, overly concerned with symbols and self-righteous.
The turning point for the fortunes of the woke may be this month's school board election in San Francisco, where three members were recalled by a margin of more than 70%. Voters were upset that the school board spent time trying to rename some schools in a more politically correct manner, rather than focusing on reopening all the schools. There was also considerable opposition to the board's introduction of a lottery admissions system for a prestigious high school, in lieu of the previous use of grades and exam scores.
San Francisco is and will likely remain one of the country's most left-leaning cities. And there could still be unforeseen consequences of the recall election. Still, it will serve as a reminder that even left-leaning voters can put up with only so much wokeism.
Another piece of evidence for the wane of wokeism is last year's gubernatorial election in Virginia. Virginia had become a blue state, opting for the Democratic candidate in the last four presidential elections. Now Virginia has a Republican governor, a Republican House and a Republican attorney general. Furthermore, Republicans ran and won on the education issue, in particular opposition to the teaching of so-called critical race theory.
Republicans also passed a bill, with partial Democratic support, that children cannot be forced to wear masks in public schools. While wokeism has not made masks an issue, in my experience the pro-woke view and the pro-mask view are highly correlated. Whatever your view on masks in the schools, this new law is a sign the woke are not in charge.
Looking forward, I still expect Virginia voters to opt for Democrats more often than Republicans, especially at the presidential level. But as in San Francisco, a message has been sent: Political posts are contestable, practical solutions come first, and the woke will not be entrusted with all institutions — especially the schools.
Another trend is how relatively few immigrants are woke. Latinos in particular seem more open to the Republican Party, or at least don't seem to have strong partisan attachments. More generally, immigrant political views are more diverse than many people think, even within the Democratic Party.
And what about the survival of Joe Rogan? There are a variety of reasons he is continuing his podcast with Spotify, even in light of some serious verbal transgressions. But the fact that he has not been canceled is another sign that the power of the woke has peaked.
Wokeism is likely to evolve into a subculture that is highly educated, highly white and fairly feminine. That is still a large mass of people, but not enough to run the country or all its major institutions. In the San Francisco school board recall, for instance, the role of Asian Americans was especially prominent.
By no means will the woke vanish from public life. They are entrenched in human resource departments, and fear of employment lawsuits will make it hard to dislodge their risk-averse procedures and pro-diversity rhetoric. The status quo for hiring practices, for better or worse, is now a permanent feature of American life.
The woke also are likely to achieve an even greater hold over American universities. Due to the tenure system, personnel turnover is low, and currently newer and younger faculty are more left-wing than are older faculty, including in my field of economics. The simple march of retirements is going to make universities even more left-wing — and even more out of touch with mainstream America.
Both the woke and their critics have been making the same fundamental mistake: assuming that their ideology, whether loved or hated, is a truly universal one. In fact, wokeism is a specific set of views stemming from ideological backgrounds which incorporate values that are Christian, Protestant, Puritan, Jewish, Enlightenment and, most of all, very American. Not that there's anything wrong with that, as Seinfeld used to say.
Modified versions of woke ideas will spread globally because there is so much real injustice in the world. Americans, meanwhile, need to get used to the idea that wokeism is just one part of a highly diverse mix — which is perhaps what the woke should have been wishing for all along.
(COMMENT, BELOW)
Cowen is a Bloomberg View columnist. He is a professor of economics at George Mason University and writes for the blog Marginal Revolution. His books include "The Complacent Class: The Self-Defeating Quest for the American Dream."
Previously:
• 01/31/22 The latest bias to worry about
• 01/17/22 America's loneliness epidemic
• 01/07/22 Some of America's top universities just revealed they're not morally serious
• 12/29/21 America would be more happy with more people
• 12/10/21 Bill Gates, Jeff Bezos, Elon Musk . . . and Paul McCartney
• 12/08/21 The only two pieces of advice you'll ever need
• 11/29/21 Nuclear fusion is close enough to start dreaming
• 10/27/21 America's national mood disorder
• 06/10/21 Lifting of mask mandates poses a challenge for Libertarians
• 05/28/21 Why economics is failing us
• 04/19/21We need green energy. We don't need green jobs
• 04/14/21 Libertarianism isn't dead. It's just reinventing itself
• 04/05/21 What does the world need? More humans
• 02/10/21 If Biden goes big now, he may have to go small later
• 01/12/21 Covid improved how the world does science
• 12/07/20 How to make sure your complaint is heard
• 10/27/20 It's getting better and worse at the same time
• 09/14/20 How to be happy during a pandemic
• 09/04/20 Trump is winning the vaccine debate with public health experts
• 07/01/20 Why Americans are having an emotional reaction to masks
• 05/20/20 Covid-19 will expose the ghosts in the U.S. economy
• 05/07/20 Are aliens visiting us? US military seems to think so
• 05/06/20 America's reopening will depend on one thing --- trust
• 04/22/20 How the covid-19 recession is like World War II
• 04/15/20 America is returning to 1781
• 04/08/20 Covid-19 is is upending everything for status seekers
• 03/17/20 The coronavirus will usher in a new era of entertainment
• 01/28/20 Social Security isn't doomed for younger generations
• 01/08/20 Why 2020 is harder to predict than 2019 was
• 12/02/19 Equality is a mediocre goal so aim for progress
• 11/25/19 Inflation inequality creates winners and losers
• 11/09/19 OK kids. This boomer has had enough
• 10/20/19 Would you bet against Trump in 2020?
• 09/25/19 The right industrial policy for America
• 09/24/19 Harvard's legacies are nothing to be proud of
• 09/02/19 Yes, the Fed could still stop a recession
• 08/20/19 A trade deal with China wouldn't change much
• 07/29/19 How your personality traits affect your paycheck
• 07/16/19 Internet 101 should be a required class
• 05/28/19 How Dems actually are the ANTI-immigrant party
• 04/23/19 Want to help fight climate change? Have more children
• 03/22/19 America isn't as divided as it looks
• 03/12/19 The Twitter takeover of politics: You ain't seen nothing yet
• 03/04/19 How to tell which Dem dreams won't come true
• 02/07/19: Now the Dems want to end America's nuclear first strike option. How clueless is that?
• 01/29/19: The shutdown hit a lot of government workers --- hard. But, ultimately, who is responsible for their unfortunate circumstances?
• 12/12/18: The West is abusing its legal power to punish people or institutions that do things it doesn't like. It better stop
• 10/23/18: The US needs Saudi Arabia, and vice versa
• 10/19/18: The right finds the perfect weapon against the left
• 07/24/18: The drive for the perfect child gets a little scary
• 06/04/18: Side effects of the decline of men in labor market
• 05/14/18: Proving Marx's theories right
• 05/08/18: Holding up a mirror to intellectuals of the left
• 05/01/18: Virtual reality will make lives better ... mostly
• 04/16/18: It's hard to burst your political filter bubbleIt's hard to burst your political filter bubble
• 04/09/18: The missing key to grasping why American politics seems to have become more polarized, with no apparent end in sight
• 04/05/18: Two American power centers are about to clash
• 03/22/18: We fear what we can't control about Uber and Facebook
• 03/08/18: How to stop the licen$ing insanity
• 01/10/18: Polarized Congress needs to bring back earmarks
• 12/27/17: The year when the Internet collides with reality
• 11/07/17: Would you blame the phone for Russian interference?
• 10/23/17: North Korea is playing a longer game than the US
• 10/12/17: Why conservatives should celebrate Thaler's Nobel
• 08/02/17: Too many of today's innovations are focused on solving problems rather than creating something new