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Jewish World Review Feb. 11, 2002 / 29 Shevat 5762
Philip Terzian
Catherine B. Reynolds is a case in point. She and her husband, Wayne,
made a great fortune by founding a lending institution that underwrites
student loans, and then selling their business to Wells Fargo. Not long ago
Mr. and Mrs. Reynolds established something called the American Academy of
Achievement which, according to The Washington Post, "organizes an annual
gathering that brings together dozens of 'superachievers' with hundreds of
high school students." In recent years Mrs. Reynolds' ambitions have grown.
Last December she chaired the annual ball for the National Symphony
Orchestra -- guest of honor: Ray Charles - and the next day donated $10
million to the John F. Kennedy Center for the Performing Arts, where the NSO
performs, to underwrite a series of productions.
The jewel in Catherine Reynolds' philanthropic crown, however, was a $38
million donation to the Smithsonian Institution. It was intended to build a
10,000-square-foot exhibition hall called Spirit of America within the
Smithsonian's National Museum of American History. Mrs. Reynolds was anxious
to create a permanent exhibit extolling individual achievement, a hall of
fame that would inspire young visitors about "the power of the individual to
make a difference."
Yet what might have sounded like a worthy idea in principle got bogged
down in the details. As is often the case with inspired benefactors, Mrs.
Reynolds' gift was not entirely disinterested: She insisted on closely
supervising most aspects of Spirit of America, and bewildered by the slow
bureaucratic grinder through which government-sponsored projects are
squeezed, she inevitably clashed with museum curators. So disheartened was
she, in fact, that she withdrew her huge gift this past week and dispatched
a letter of complaint to the Secretary of the Smithsonian, Lawrence Small.
Among other things, Mrs. Reynolds said that the museum scholars tended to
belittle the significance of individuals in comparison to "movements and
institutions," and that they took exception to some of the individuals Mrs.
Reynolds had earmarked for glory.
It is hard to detect any middle ground between the two antagonists. On
the one hand, Mrs. Reynolds is rightly suspicious of Smithsonian
scholarship: The curators, especially at the American History museum, tend
to favor a kind of pidgin Marxism in their choice of presentations and
subject matter. And in the past few years there have been several
contentious, deeply politicized, exhibitions -- on the American West, the
atomic bomb, etc. -- which seem designed deliberately to malign the United
States, or pull the heroes of history down a peg or two. But Mrs. Reynolds'
alternative was equally gruesome: The individuals chosen for her Spirit of
America exhibition included such putative honorees as Martha Stewart,
Michael Jordan, Steve Case, Oprah Winfrey, Sam Donaldson and Coretta Scott
King.
I confess that the malicious bones in my body ached with anticipation
for the 156-year-old Smithsonian Institution being used as a vehicle for one
rich woman's permanent tribute to Sam Donaldson and Martha Stewart. But this
basically humorous episode has a troubling aspect as well.
The Smithsonian's secretary, Lawrence Small, has been much criticized
for his relentless emphasis on corporate fund-raising, which has sometimes
taken the form of renaming galleries, exhibition halls or even whole museums
in honor of wealthy contributors. Congressional subsidies do not cover all
the Smithsonian's many expenses, and there is certainly nothing wrong with
soliciting gifts from enlightened millionaires. But there is a difference of
tone and degree between those old philanthropists -- the Mellons, Andrew and
Paul, or Samuel Kress, or James Smithson himself -- who gave funds as an
homage to the institution, and their contemporary equivalents who write
checks as a form of corporate advertising. Parts of the Smithsonian have
already been renamed in honor of Fuji Film, KMart and Orkin, the
pest-control people.
It is one thing to sell the "naming rights" for sports arenas and
stadiums to the highest bidder: These are not cultural institutions, and I
can always look forward to the day when the Washington Redskins play in a
park named for Preparation H or Grecian Formula. But the Smithsonian
Institution and its museums -- indeed, any museum or gallery of art or
historical site -- are different: They are intended to educate, not just
entertain, and they are not private spaces for exploitation but hallowed
ground, part of our national heritage, where standards of quality and
scholarship ought to
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