Jewish World Review May 12, 2006 / 13 Iyar, 5766
To Disney, fast food's more dangerous than media sleaze
The Walt Disney Company recently terminated its ten-year "Happy Meals" promotional agreement with MacDonalds because the entertainment industry giant worried about some of the social "implications of fast food."
In other words, Disney assumes that a Big Mac can do more damage to a kid than a racy TV show like Disney's "Desperate Housewives" or a grotesquely violent motion picture like the "Kill Bill" or the "Scream" series, both distributed by Disney.
Why should an entertainment conglomerate ant that's unapologetic about its media sleaze suddenly worry about its association with French fries?
Because secular liberals typically consider only the materialistic aspects of any issue, and ignore the spiritual or moral dimensions.
Parents are right to fret over the food that children put into their bodies.
But they should feel no less concerned with the media images and messages that those kids inject into their minds, their imaginations, and their very souls.
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