Woke Disney Needs to Wake Up!

A Wall Street Journal article that ran earlier this week with the headline, "Disney Magic fades as Park Crowds Thin" was interesting. Not because of what it said, but because of what it avoided saying. The piece gave reasons for the park's low attendance, including recent price hikes, changes to park operations, executive succession, summer heat, and heavy rains. Disney finance chief Christine McCarthy was quoted as saying that the low attendance was anticipated party due to the end of the year of Disney World's 50th anniversary celebration.

Disney has also intentionally thinned crowds at the parks, the article went on to say, in order to improve the park experience for a smaller number of visitors who will spend more money. But nowhere in the article was there even the slightest mention of the REAL REASON, in my opinion, of why people are staying away.

Do you think it just might have something to do with the woke far left politics that the company has been fully embracing, promoting, and pushing onto the public of late? Most traditional middle-American families want no part of the political, diversity, trans-gender garbage, especially when they're paying a fortune to escape the ugly realities of the world for a few days when on a family vacation to a Disney theme park.

And who are Disney's core customer base? For generations it has been traditional middle-American families, many of which support religious values. The same families that the Walt Disney Company used to cater to they now show utter contempt for and preach wokeness to. In all likelihood these families have had enough woke and have decided that their money would be better spent elsewhere. But the WSJ article never mentions that possibility in the article. It's not only the Journal, no main stream media news organization will dare to suggest that leftist, woke ideology could be causing the downturn. The press is by and large a tool of the left and their progressive agenda. But the fact is, most people just don't buy into that progressive nonsense. The Bud Light transgender backlash is a good example of that.

And of course The Walt Disney Company will never admit that the reason business is off might be because of the public political stance they've taken. They've purposely done their public "virtue signaling" and they are proud of it, it can't be reversed at this stage. Not that they'd want to, the company has been leaning in that direction for a long time. The difference is, they used to be quiet about it, so as not to upset their core audience. Today they're wedded to leftist ideology at the highest level of corporate management.

And it isn't only the theme parks, their core audience appears to be staying away from the Disney movies too. Their key brands, Disney, Marvel, Pixar, and Lucasfilm used to be box office gold for the company. But this year, four of its biggest releases from those brands have struggled in theaters. The release of "Ant-Man and the Wasp: Quantumania," under the Marvel brand, is likely to lose tens of millions in its theatrical run; "The Little Mermaid," a remake of the 1989 animated classic fell well short of expectations; "Elemental," an original story that failed to ignite the old Pixar magic was a disappointment; and most recently "Indiana Jones and the Dial of Destiny," at nearly a $300 million investment, has had audiences staying away in droves.

By the way, woke ideology and political correctness runs rampant in the new films, as it does in the theme parks and on children's television programing. People don't expect this thing from Disney after all the years of being the benchmark for family entertainment. People don't expect it and don't like it. A recent leaked video showed aÊDisney officialÊexplaining that the company is committed to pushing "queer stories" and putting in place procedures to ensure that the company is creating enough "gender-nonconforming characters."

In another video Disney Corporate President Karey Burke said that she would like to see at least 50% of Disney's characters in the future identify as LGBT, transgendered, or a racial minority. Remember, last year Disney changed its PA announcement greeting at the Disneyland and Disney World firework shows, from "Ladies and gentlemen, boys and girls," to "Good evening, dreamers of all ages," in order to promote gender and inclusivity. They won't even call boys, boys and girls, girls anymore! Is it simply coincidence that box office and theme park attendance are down now that Disney has so visibly and loudly come out, so to speak? Disney insults their core consumer base and what happens? That core consumer base stops supporting Disney.

As Capt. Renoult from "Casablanca" might say, "I'm shocked, shocked!"

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