Oops! | What's in a Name?

• Most news items about sinkholes highlight the large size of the hole. But a man in Brooklyn, New York, was trapped by a sinkhole in the middle of the street that was just big enough to swallow his leg. Steven Suarez, 33, was making a delivery with a hand truck on Myrtle Avenue on Aug. 29 when his foot disappeared into the pavement. "I was scared," Suarez said. "It was my whole entire right leg, up until my tailbone basically." Suarez was trapped for nearly an hour as bystanders directed traffic around him and rescue workers tried to free him. Co-worker Joe Grunbaum, 32, said Suarez seemed to be in a lot of pain, but the only casualty of the incident turned out to be Suarez's right sneaker. [NY Daily News, 8/29/2017]

• The state administration for industry and commerce in China has had to put its foot down about long, ridiculous names for companies. New guidelines prohibit long-winded names, such as There Is a Group of Young People With Dreams, Who Believe They Can Make the Wonders of Life Under the Leadership of Uncle Niu Internet Technology Co. Ltd. This northern China company, which makes condoms, will now be known as just Uncle Niu. The new restrictions also prohibit words that are overtly religious or political or company names that claim to be the "best." We can only guess what Beijing Under My Wife's Thumb Technology Co. Ltd. will use as its new, shorter name. [Sixth Tone, 8/14/2017]