
In one of the most memorable scenes in "Pulp Fiction," a film replete with memorable scenes, a
There has been an awful lot of "getting medieval" in the world recently. The "twelve-day war" between
Consider Donald Trump's "rage tweet" in reply to the Democratic Congresswoman
Trump's political success has been helped by his genius for nicknames. During his run for the Republican nomination back in 2015 and 2016, he brought his Republican rivals down to size with a collection of memorable names: "low-energy Jeb" (
This is all reminiscent of the Middle Ages when every great political figure had a nickname. Sometimes royal nicknames mocked (or celebrated) people's physical appearance: Charles the Bald, Charles the Fat, Ivar the Boneless, Ragnar Hairy-Pants. Sometimes they celebrated their political or military successes as with Vlad the Impaler or Eric Bloodaxe or Richard the Lionheart. William the Conqueror started life as William the Bastard before he changed his reputation by subjugating
Or consider NATO Secretary General
Rutte's letter belongs in the long tradition of groveling loyal addresses to monarchs from their subjects (though with shorter words and more capital letters). Monarchs were routinely praised for their wisdom, justice and foresight; the subjects were equally routinely described as grateful, humble and awestruck. You could never go too far in praising your betters. Far from being embarrassed by too much flattery, the royals simply took it as their due and asked for more. To compete the medieval feel, Rutte's letter even ended with "safe travels and see you at His Majesty's dinner."
And, finally, consider the language of the Iranian leadership over the bombing. The speaker of the Iranian parliament, Mohammad Baqer Qalibaf, raged that "the evil hand of the Zionist criminal and terrorist gang has once again been stained with the blood of commanders and Mujahideen in
Such language was common across the medieval world, Christian as well as Muslim, when everybody believed that the forces of Good and Evil would eventually see a final showdown followed by the reign of universal peace and harmony. Since the 1979 revolution, the Iranian regime has been doing everything in its power to revive this way of thinking. The religious establishment stokes beliefs in the second coming of the Hidden Imam. The Ayatollah Ruhollah Khomeini adopted the honorific of "the Deputy of the Iman of the Age," and an official body discusses the details of the second coming. The TV broadcasts images of red tulips (the blood-stained martyrs) and a white-clad Mahdi riding off into the distance.
This is all a far cry from the traditional language of global affairs when bland politicians and technocrats talked about sub-section three, paragraph five of the latest report by the
A growing cadre of strongmen treat their countries as their personal property and international relations as a test of their personal egos. Religion is exercising a growing influence on global politics. And a post-literate and brain-addled public craves nicknames and memes rather than demanding speeches and complicated reasoning. Whether re-medievalization is compatible with the long-term survival of the species in a world of nuclear weapons and ultra-sonic ballistic missiles is open to doubt.
Adrian Wooldridge is the global business columnist for Bloomberg Opinion. He was previously a writer at the Economist. His latest book is "The Aristocracy of Talent: How Meritocracy Made the Modern World."
Previously:
• 06/23/25: The arc of history does not simply bend toward justice
• 04/01/25: Making America healthy should be a bipartisan challenge
• 11/27/23: If you want more globalization, build better walls
• 09/06/23: CEOs must soldier on even as AI anxieties loom
• 08/31/23: The incredible shrinking global sea powers
• 06/20/23: If neoliberalism did not exist, we would have to invent it
• 05/02/23: Disruption will always be capitalism's secret sauce
• 05/02/23: What science says about the coronation of Charles III
• 01/04/23: Who are the nepo babies among us?
• 07/13/22: Boris Johnson's fall is populism's latest act of self-destruction
• 06/21/22: The West is facing a followership crisis
• 05/25/22: The 1970s had a big bright side, too
• 05/10/22: Young Americans aren't as woke as you think
• 05/04/22: The furor facing Disney in Florida is a warning that capitalism won't regain its legitimacy by alienating
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