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December 17th, 2017

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Marketing Challenges

News of the Weird by Chuck Shepherd

By News of the Weird by Chuck Shepherd

Published May 15, 2015

Marketing Challenges

(1) Burger King Japan commenced an April rollout -- limited in duration and only in Japan -- of Burger King-branded cologne (mimicking the Whopper's savory "flame-grilled scent"). Early reviews were favorable, even though the launch date, suspiciously, was April 1.

(2) A small Virginia defense contractor won a $7 million job recently to help Pentagon analysts sift through supercomputer research, and according to the industry watchdog Defense One, the firm has decided to stick with its long-ago- selected original name. Even though events have overtaken that name, the company will still be known as Isis Defense. [The Verge, 4-1-2015] [DefenseOne.com, 3-9-2015]

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