Downsizing Jewish Life
In America, Judaism is thriving. Yes, despite the internal woes we Jews seemingly enjoy anguishing over -- which are very real -- Jewish life here is a resounding success.
By Neil Rubin
CONSIDER THIS:
It's all happening as Jewish America has entered a remarkable downsizing
period. That's the business term for adjusting to market realities by
jettisoning extra staff, farming out projects and generally trimming the
fat.
Those who do not recognize such trends are finding their organizations
struggling with an increasingly diminishing handful of emotional loyalists.
The groups who will thrive are dropping the importance of membership in
favor of payment for services provided, are making money in non-traditional
ways and are realizing that quick-hit programming is as important as
sustained efforts. In short, they're acting more like businesses in a
changing market economy.
I'm not advocating for Jewish agencies to become business, but they do need
to be more business-like. Such thoughts deal more with philosophy than
"bottom-line" attitudes.
Here's a few ways to go about it:
Waste money. The business world calls it Research & Development, which is
at the heart of successful, entrepreneurial thinking. It's about taking
risks and recognizing that many of them won't pay off. But the ones that
do? They change you forever. Jewish groups are afraid to take risk. That's
why they often are boring, predictable and have difficulty attracting young
people.
And don't be afraid to get rid of those who can't change or simply won't.
Nobody's job is safe in the business world. Why should half-effective
people be at ease in Jewish agencies?
It's painful, but just get on with it.
Of course, such change is difficult for most community volunteers and
professionals. Do they have the courage to gut sacred cows in programming
and funding? Can they understand the need to tighten the standards of being
a volunteer, getting rid of people not willing to devote skills and time to
the group?
Strangely enough, many of the folks on the boards of our Jewish operations
know that the above is solid business strategy. Following it is how they
became a professional success. These individuals, overwhelmingly people who
care deeply about Jewish life, must understand that the Jewish world, like
the business one, will respond well to creative thinking, bold initiative
and fearless leadership.
Future historians could record the results as the Golden Age Of American
JWR contributor Neil Rubin is the editor of the Atlanta Jewish Times.
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