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May 24, 2013

Rabbi Tzvi Hersh Weinreb: When I didn't so 'humbly disagree'

Caroline B. Glick: Thank you, Hafez al-Assad

Diana West: From the Brooklyn Bridge to London
Morgan Housel: Why spotting bubbles is so much harder than you think

Environmental Nutrition editors: NuVal labeling to the rescue?

Jewz in the Newz by Nate Bloom : Memorial Day: Jews Serving and KIA in War on Terror; Liberace Bio-Pic; Jew Wins "Survivor"; Shalom, Dr. Brothers; More

The Kosher Gourmet by Emma Christensen: HIDE THESE FROZEN TREATS FROM THE KIDDIES!: Sangria pops; Irish cream pudding pops; mango Lassi pops

May 22, 2013

John Thorne: They launched the 'Arab Spring' but now yearn for the good old days of a strongman

John Rosemond: 'Disciplinary math' adds up to parental successl

Warren Richey: Are prayers before public meetings OK? Supreme Court to decide
Rick Montgomery: Use of ADHD drugs as study aid raises concern on campuses

Brierley Wright, M.S., R.D.: 6 convincing reasons you should keep carbs in your diet

Eoin O'Carroll: Scientists examine nothing, find something

The Kosher Gourmet by Carole Kotkin: This soup is made from one of the great pleasures of spring: A wonderful pairing of rosy color and earthy tang

May 20, 2013

Richard A. Serrano: Is Meir Kahane's assassin now a changed man?

Hannan Adely: Town raises Palestinian flag at City Hall

Melissa Healy: Genetic copies of living people from embryos no longer science fiction
Morgan Housel: When smart investors do stupid things

Sharon Saloman, M.S., R.D.: Hunger games: Eat more, weigh less, without starving

Jewz in the Newz by Nate Bloom : Jews Inducted into Rock Hall of Fame; Anton Yelchin co-stars in New "Trek" film; Kutcher (but not Kunis) visits Israel; Jewish TV Star Praises Jewish Rap Star

The Kosher Gourmet by Cathy Pollak: WARNING: This WALNUT CAKE WITH PRALINE FROSTING, perfect for afternoon coffee, is addicting

May 13, 2013

Rabbi Nathan Lopes Cardozo: Why the giving of the document that would permanently change the world could only be done in desolation

David G. Savage: Church-state, literally? Supreme Court weighing public school graduation in a church

Emily Alpert: Recession dragged down birth rates for less-educated women
Morgan Housel: The deep downside of home ownership

Peter Teffer: Will Dutch police soon be stalking cybercriminals on your computer?

Heidi McIndoo, M.S., R.D.: Meatless 'meat' can have its own set of problems

The Kosher Gourmet by Diane Rossen Worthington: Celebrate! This must-try appetizer is delicate yet has depth of flavor: Corn-Leek Cakes with Caviar, Smoked Salmon and Creme Fraiche

May 10, 2013

Rabbi Berel Wein: Be all that you should be

Caroline B. Glick: The dirty little secret about Israel's Arabs

Mona Charen: Hawking's Moral Calculus: The man and the movement he embraces
Morgan Housel: The biggest retirement myth ever told

Sandi Doughton: Eyes may provide new insight into brain problems

Jewz in the Newz by Nate Bloom : The Great Gatsby's Jewish Ties; Jews in the "Time 100 list" List; People's Most Beautiful Women

The Kosher Gourmet by Linda Gassenheimer: A sweet-hot meal: Pear salsa spices up salmon

May 8, 2013

Peter Ford: Why China is welcoming both Israel's Netanyahu and Palestinians' Abbas

Warren Richey: Obama administration quietly backs out of appeal over new contraceptive mandate

Fred Weir: At Kerry-Putin meeting, US-Russia relations thaw --- a tad
Amanda Paulson: Study reveals sad truths about community colleges

Harvard Health Letters: Evidence weak that zinc, echinacea are beneficial

The Kosher Gourmet by Leela Cyd Ross : Almost too pretty to eat, this colorful salad with Sicilian inspiration will tickle the taste buds and delight your visual sensibility

May 6, 2013

Edmund Sanders and Patrick J. McDonnell: Think Israel's objective in Syria is to weaken Assad or embolden the rebels? Think again

Brian Bennett: Israeli airstrikes may show weakness in Syrian defense

Michael Ollove: Millions of ex-felons, parolees and those on probation are about to be entitled to tax-payer paid health coverage
Karen Kaplan: Most men can skip PSA test for prostate cancer, urologists say

Kimberly Lankford: How to track down a lost life insurance policy

Dream of Mars exploration achievable, experts say

The Kosher Gourmet by Susan M. Selasky: EGGPLANT WRAPS are an easy, sumptuous and scrumptious meal

May 3, 2013

Rabbi Nathan Lopes Cardozo: Human Courage and the Unavoidable, Disturbing Text

Steven Emerson: Attorney General Fights CAIR in Court, Lauds it in Public

Mediterranean diet helps beat dementia: study
Harvard Health Letters: When to be screened for a hearing problem

Jewz in the Newz by Nate Bloom : Iron Man's Jewish Connections; Marc Maron's New TV Show; Martin Landau Grows Up with Israel; Shalom, Allan Arbus

The Kosher Gourmet by Diane Rossen Worthington: A sweet surprise for Mother's Day dessert

May 1, 2013

Jonathan Rosenblum: An Improbable Journey to Orthodoxy

Jonathan Tobin: Blame Obama, Not Israel for Syria Push

Kids, kittens the Same? With employee perks at struggling Internet pioneer Yahoo! it's hard to tell
Halena M. Gazelka, M.D.: Mayo Clinic Medical Edge: What you need to know about implanted pain relief devices

Sandy Kleffman: Artificial kidney offers hope to patients tethered to a dialysis machine

Jessica Shugart: When it comes to math, MRIs may be better than IQs

The Kosher Gourmet by Mario Batali: The celebrated chef on how high-maintenance ASPARAGUS RISOTTO need not be

April 29, 2013

Roy Gutman: Poland's new Jewish museum celebrates life, doesn't revisit Holocaust

Mark Clayton: Terrorism in America: Is US missing a chance to learn from failed plots?

Kim Murphy: Boston Bomber's 'Svengali' Revealed
Morgan Housel: He's rich, smart and old: Listen to him

Thomas Salinas, D.D.S.: Mayo Clinic Medical Edge: The safety of amalgam fillings

Harvard Health Letters: Tomatoes and stroke protection

Pete Spotts: Tiny satellites + cellphones = cheaper 'eyes in the sky' for NASA

The Kosher Gourmet by Diane Rossen Worthington: Swing into spring with lemon cream pie

April 26, 2013

Rabbi Abraham J. Twerski: The world is a mirror

Caroline B. Glick: Time to confront Obama

Clifford D. May: Defense in the Age of Jihadist Terrorism
Kimberly Lankford: New strategies ease pain of paying for long-term care insurance

Howard LeWine, M.D.: Ask the Harvard Experts: Too much ibuprofen?

Sharon Palmer, R.D.: How to feel your best -- with plenty of energy, a healthy weight and optimal mental and physical function -- without driving yourself batty

Jewz in the Newz by Nate Bloom: Jewish Major Leaguers, 2013; New Movies and Comedy Show; Shalom, 'Lumpy' (Leave it to Beaver)

The Kosher Gourmet by Emily Ho : A bright and cheerful salad to herald the warmer months ahead

April 24, 2013

Steven Emerson: Boston Bomber Exposes Islamist Secret

Morgan Housel Admit it: No one has any idea what's going on
Harvard Health Letters: Can you get headaches from headache medication?

Kerri-Ann Jennings, M.S., R.D.: How to easily get more Omega-3s in your diet

Melissa Healy: Pot in a pill: All the pain relief without the smoke

The Kosher Gourmet by Susan Russo: Chipotle Chili Butternut Squash Soup is bold, zesty, hot

April 22, 2013

Ken Dilanian: Counterterrorism's future is unclear

US man departing country arrested on terror charges
Barbara Williams: An unorthodox but growing treatment in a 9-year-old's battle against cancer

P.J. Skerrett, M.D.: How to recognize a good whole grain product

Jewz in the Newz by Nate Bloom: Teen actor Jonah Bobo in New Flick: Hunky James Wolk on Mad Men; Erich Segal's Daughter Writes Prize-Winning Jewish Novel


Jewish World Review Nov 2, 2011 / 5 Mar-Cheshvan, 5772

Where there's ad smoke, there's … what?

By Michael Smerconish



http://www.JewishWorldReview.com | What was that?

That's the question of the week as pundits, prognosticators, and the public try to interpret a Herman Cain Web commercial that went viral.

The low-budget-looking spot predominantly features Cain senior adviser Mark Block, who is standing outdoors and telling supporters: "Tomorrow is one day closer to the White House. I really believe that Herman Cain will put united back in the United States of America, and if I didn't believe that, I wouldn't be here."

But it is what comes next that has people scratching their heads. In a moment straight out of "Mad Men," Block inhales from his cigarette and blows the smoke toward the camera. The screen then shifts to a close shot of Herman Cain, who fashions a slowly emerging smile.

The nation is $14 trillion in debt, unemployment is at about 9 percent, and there are questions being raised about the pace of the U.S. withdrawal from Iraq, but the most buzz on the presidential bandwagon in the last week was about the drag Block took on a butt.

Theories abound as to the intent. While I think this was strictly a publicity move, part of me believes it could also be a direct appeal to the 20 percent of the nation who still smoke (no one ever asks for their votes). Or a subliminal reference to President Obama's own smoking habit. (Hey, at least the Cain staffers are transparent about their vices.) Or what you get when you film a commercial for $50. When I ran these thoughts past MSNBC's Chris Matthews, he added another:

"The American people are so angry right now, so frustrated with control over their lives, that they want to be able to have that impulsive ability to be who they are. And that may include smoking. It may not include smoking. We're so tired of being controlled that when you show you're not under control, that you're just an individual American with your own habits (and maybe bad habits), you can be that person. And I think that's what the country wants. They're enraged at being pushed around by everybody and that's what I think it is."

Guess who agrees? Mark Block, the smoker himself.

When I spoke to him this week, Block told me that he never "anticipated the attention it would receive."

"When we filmed it, the main purpose was to get the message out to activists that the Cain campaign was on a roll and up in the polls," Block said. But when I explained Matthews' assessment, Block acknowledged that he intended to cause "a little controversy" because "that's the way Block is," referring to himself in the third person.

"There is a standing joke to let Block be Block because he lets Herman be Herman," he continued.

"When people are looking for me and I'm not in a meeting, just like I am talking to you, I am standing outside on the phone with a cup of coffee and with a cigarette," he said. "It's my choice. I'm not condoning it. I wouldn't suggest anyone take up the habit. It's Block being Block."

By that logic, the commercial is a 2012 version of the "Don't tread on me" edict found on Gadsden flags from the Revolutionary War era. Or it's a retrospective explanation of something that started more innocuously as a bit of a goof.

Neil Oxman, the legendary political adman based in Philadelphia, had a different assessment altogether.

"It's not a commercial for TV," he said. "It's 56 seconds long. As you know, they don't sell 56-second spots on TV. It's meant for the Internet - to get people talking and to help raise money. It certainly has gotten people talking."

Indeed. No wonder Block refused my $1,000 wager that he'd soon be Saturday Night Live fodder, while nevertheless promising he'd be watching the program. The only thing more certain than that is the prospect of a sequel.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

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Previously:


10/20/11 After husband is murdered, 30 long years of phone calls
10/13/11 Black women should only marry out of their race?
08/31/11 Some political gaffes really say something
07/27/11 An overture of candidates' theme songs
06/28/11 Where's the app for common sense?
06/02/11 Over-scrutinizing lives costs us potential leaders
04/19/11 Taking a chance to say, ‘Hi’
04/06/11 Race policies should be altered to reflect new demographic reality
11/10/10 Delaware's independent, but short-lived, voice
11/03/10 Papers should leave endorsing to others
10/21/10 Media help to hype perception of bullying
09/23/10 Officer down, killer hyped up
08/04/10 Documents highlight Pakistan's shortcomings as a U.S. ally
07/06/10 On taking back Sept. 11
06/29/10 Name elite corps to develop energy independence?
04/21/10 New account reinforces a serviceman's valor
03/11/10 Medical profession must police itself better
02/18/10 One-trick athletes
02/09/10 Active, retired law officers should be able to carry guns on planes to help stop terrorists
02/04/10 How to bring tech up to speed
01/28/10 Campaign donations must be fully and immediately disclosed online
01/07/10 The flying emperor still has no clothes, and no one is willing to say so
12/24/09 A law to mandate college football playoffs?
12/17/09 Cheney's abuse of freedom of speech
11/26/09 The true cost of freedom from anxiety
10/27/09 If GOP wants to win in 2012, it must reshape its primary process
10/08/09 It's time to get smarter on extended school day
09/03/09 What a summer of eulogizing flawed public figures reveals about society
08/12/09 It's time for cyclists and motorists to reconcile
08/05/09 Faces have changed, but vitriol remains
06/25/09 Fair comment or foul? Warm up the Muzzle Meter
06/08/09 Believability is key in crime-hoax villains
05/14/09 Did Hollywood inspire the meltdown men?
04/20/09 Let's give killers their due: Anonymity
03/12/09 Uninsured who can't afford medical care lose a lot more
02/06/09 My debate with Musharraf on hunt for bin Laden
01/29/09 Torture must remain an option
01/15/09 Making a case for suing Madoff
12/22/08 A difficult but rational chat about ‘plans’
12/17/08 Facebook epidemic: More than 120 million have joined, many too old for this nonsense
12/01/08 The high price of downsizing the news biz
11/14/08 Prescience on greed, arrogance of a system
09/29/08 Closer look at party lines
08/26/08 Obama's pick creates GOP opportunity
08/21/08 Fishing with the Angry Everyman
07/31/08 The perils of e-mail: Ponder, then click
05/22/08 Two very different sides of the Internet
02/12/08 Sublimely ridiculous suits
11/28/08 Cell phones cut out secondary circle of kinship
09/26/07 What do we owe those who have died in Iraq?
08/30/07 A Navy SEAL's gut-wrenching tale of survival
07/30/07 First it was a faux pas, now it's a new word


© 2008, The Philadelphia Inquirer Distributed by McClatchy-Tribune Information Services

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