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Jewish World Review Apr. 4, 2013/ 24 Nissan, 5773 Being stalked --- by cookies By Michael Smerconish http://www.JewishWorldReview.com | (MCT) Ann Richards is stalking me. Yes, I'm referring to the silver-tongued former governor of Texas. The politician who once said about women: "If you give us the chance, we can perform. After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels." She once said of fellow Texan George H.W. Bush: "Poor George, he can't help it. He was born with a silver foot in his mouth." I know what you're thinking. Didn't she pass? Indeed she did, back in 2006, but that doesn't seem to be stopping her. She's been after me since March 4, when I was in New York City and thought I'd check on ticket price and availability for a new, one-woman Broadway show called "Ann," starring Holland Taylor, at the Vivian Beaumont Theater. There's great buzz around the show and the one-liners from Richards it features, including this one: "I musta drunk eleven hundred thousand martinis by the time I landed in A.A. — and by then, I was this big ol' county commissioner! So I like to think I broke a barrier for politicians with an addiction in their past. And nowadays, hell, you can't hardly even get into a primary unless you've done time in rehab." I logged onto the official website for the play, probably spent less than five minutes perusing possible seat locations, and decided to pass for now. That must have offended Ann, because she's been following me ever since. She popped up when I was reading the Philadelphia Inquirer story about reaction to the controversial cover story in Philadelphia Magazine titled "Being White in Philly." And there she was while I was reading a Washington Post story about a 16-year-old boy who sneaked out of his house to attend a party and, trying to return home after drinking, entered a neighbor's house instead of his own. He was fatally shot by the neighbor. And there was Ann above a Politico story on a radio executive who said the financial ramifications of Rush Limbaugh's offensive comment about Sandra Fluke were still being felt by that industry. Even when my random search to confirm what songs appeared on Carole King's epic 1971 album "Tapestry" landed me at something called sing365.com, there was Ann, smiling at me through red lipstick, looking Nancy Reagan-regal in a white suit. I'm creeped out at the idea that Ann Richards knows my Internet preferences. It's enough to make me see the show just to get her to stop following me. But an expert on this sort of online marketing doesn't think it will be so easy to shake her. Joseph Turow is a professor at the Annenberg School for Communication at the University of Pennsylvania and author of "The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth." Turow told me that the ads I keep seeing are manifestations of what people in the ad industry call "remarketing" or "retargeting." "The way it often works is this: An advertising network makes a deal with a website (say, that play's website) to place cookies — little anonymous ID files — into the browsers of the computers that visit the site," Turow explained. "That same firm has negotiated the same right to do that on hundreds of thousands of other sites. When you arrive at other sites where the network has those 'tag' rights, the network's computer sees its cookie and records that you have been there. "The network can also serve ads on those sites that reflect the interests of advertisers who want to retarget you based on what you looked at earlier, based on the cookie tracking. The network shares the revenues it makes from the ad with the website on which the ad is served." In my case, Turow said I had been to a number of sites where a company that was remarketing the Richards play had its cookies. He said this is the most common example of "behavioral targeting" today, and that he himself experienced it when recently shopping for a camera lens. If I go to the play, will Richards leave me alone? "Probably not," Turow said. "But often, what these companies do is, they have a limit in the number of times they target you," he said. "And sometimes if you clean your cookies, that would go away. "Another way to do it, by the way, is, if you use different browsers, you wouldn't see it on one browser but you would see it on another browser, because the browsers are cookie-based. More and more, there's a problem with phones because a lot of phones don't accept cookies, and particularly what's called third-party cookies. For example, Apple phones don't." I told him this sounds like the Internet version of what I've experienced via U.S. mail. For example, I was sent a Lands' End catalog soon after I placed an order at L.L. Bean, even though I had not requested the former. Turow's reply: "So what you've touched on is a nerve that if you follow it through, it courses through the entire body of the Web, and it's a very interesting thing, but only the tip, only really one nerve, in a huge and expanding organism that is being created." Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. Comment by clicking here. Michael Smerconish writes for The Philadelphia Inquirer. Previously: 03/26/13 Food giants engineering the recipe for obesity 03/07/13 He wrote the book on keeping the fires burning 02/05/13 Making policy palatable with food and drink think 12/19/12 In defense of the DJs 12/17/12 Key to election --- stocks, not jobs 12/11/12 United Airlines' post-9/11 commitment to security rescinded? 11/01/12 Good reasons to revive draft 09/25/12 If Romney loses 04/19/12 Christie will get GOP nod in 2016 04/06/12 Romneys not only family with embarrassing stories 03/08/12 Here's an easy fix for King monument quote 02/28/12 Valor-medal lie as free speech 02/21/12 Now we know: Van Halen's M&M rider was just a test 02/14/12 Life inside the (class) bubble 02/09/12 Rethinking paths to wealth 01/17/12 Romney must face his work history head-on 01/11/12 Don't let those gift cards be a gift to retailers or the state 01/03/12 Headlines hoped for in 2012 11/09/11 Romney, beware: Cain may bob through the straits 11/02/11 Where there's ad smoke, there's … what? 10/20/11 After husband is murdered, 30 long years of phone calls 10/13/11 Black women should only marry out of their race? 08/31/11 Some political gaffes really say something 07/27/11 An overture of candidates' theme songs 06/28/11 Where's the app for common sense? 06/02/11 Over-scrutinizing lives costs us potential leaders 04/19/11 Taking a chance to say, ‘Hi’ 04/06/11 Race policies should be altered to reflect new demographic reality 11/10/10 Delaware's independent, but short-lived, voice 11/03/10 Papers should leave endorsing to others 10/21/10 Media help to hype perception of bullying 09/23/10 Officer down, killer hyped up 08/04/10 Documents highlight Pakistan's shortcomings as a U.S. ally 07/06/10 On taking back Sept. 11 06/29/10 Name elite corps to develop energy independence? 04/21/10 New account reinforces a serviceman's valor 03/11/10 Medical profession must police itself better 02/18/10 One-trick athletes 02/09/10 Active, retired law officers should be able to carry guns on planes to help stop terrorists 02/04/10 How to bring tech up to speed 01/28/10 Campaign donations must be fully and immediately disclosed online 01/07/10 The flying emperor still has no clothes, and no one is willing to say so 12/24/09 A law to mandate college football playoffs? 12/17/09 Cheney's abuse of freedom of speech 11/26/09 The true cost of freedom from anxiety 10/27/09 If GOP wants to win in 2012, it must reshape its primary process 10/08/09 It's time to get smarter on extended school day 09/03/09 What a summer of eulogizing flawed public figures reveals about society 08/12/09 It's time for cyclists and motorists to reconcile 08/05/09 Faces have changed, but vitriol remains 06/25/09 Fair comment or foul? Warm up the Muzzle Meter 06/08/09 Believability is key in crime-hoax villains 05/14/09 Did Hollywood inspire the meltdown men? 04/20/09 Let's give killers their due: Anonymity 03/12/09 Uninsured who can't afford medical care lose a lot more 02/06/09 My debate with Musharraf on hunt for bin Laden 01/29/09 Torture must remain an option 01/15/09 Making a case for suing Madoff 12/22/08 A difficult but rational chat about ‘plans’ 12/17/08 Facebook epidemic: More than 120 million have joined, many too old for this nonsense 12/01/08 The high price of downsizing the news biz 11/14/08 Prescience on greed, arrogance of a system 09/29/08 Closer look at party lines 08/26/08 Obama's pick creates GOP opportunity 08/21/08 Fishing with the Angry Everyman 07/31/08 The perils of e-mail: Ponder, then click 05/22/08 Two very different sides of the Internet 02/12/08 Sublimely ridiculous suits 11/28/08 Cell phones cut out secondary circle of kinship 09/26/07 What do we owe those who have died in Iraq? 08/30/07 A Navy SEAL's gut-wrenching tale of survival 07/30/07 First it was a faux pas, now it's a new word © 2008, The Philadelphia Inquirer Distributed by McClatchy-Tribune Information Services

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