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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review July 21, 2008 / 18 Tamuz 5768

Ghosts of 1976 in today's campaign

By Michael Barone


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http://www.JewishWorldReview.com | Looking back over the last 40 years, the presidential campaign that most closely resembles this year's is the contest between Gerald Ford and Jimmy Carter in 1976. The Republicans were the incumbent presidential party that year, as they are now, but the Democrats had a big advantage in party identification — on the order of 49 percent to 26 percent then, far more than today.


The Republican president who had been elected and re-elected in the last two campaigns, Richard Nixon, had dismal favorability ratings, far lower than George W. Bush's. His name could scarcely be mentioned at the Republican National Convention. The Democratic nominee was a little-known outsider, with an appeal that was based on the idea that he could transcend the nation's racial divisions. Jimmy Carter, a governor from the Deep South, had placed a portrait of Martin Luther King Jr. in the state Capitol in Atlanta.


Ford's political situation then was far more parlous than McCain's today. An early summer Gallup poll showed him trailing Carter by 62 percent to 29 percent. He had barely limped through the primary contests against Ronald Reagan, who continued his campaign up through the mid-August national convention. His political ads had been disastrous, and on Aug. 1 he did not have a general election media team in place.


Yet by November, the race was about even. Ford ended up losing by just 50 percent to 48 percent. A switch of 5,559 votes in Ohio and 3,687 in Hawaii — 9,247 votes out of 81 million — would have made Ford president for four more years.


How this came about is an interesting story, and one of obvious relevance to the McCain campaign this year. Much of it is told in a book two copies of which are currently available new and used on amazon.com, "We Almost Made It," by Malcolm MacDougall — a professional advertising man, still active, who had played no significant role in presidential campaigns before 1976 and has not done so since.


MacDougall was brought into the Ford campaign on Aug. 7 (!) by Douglas Bailey and the late John Deardourff, whose political advertising firm then worked mostly for liberal Republicans. Bailey Deardourff produced the national advertising, while MacDougall, headquartered in New York, prepared the dozens of ads aimed at specific states and regions, all under the supervision of a former under secretary of commerce from Texas named James A. Baker III. They almost pulled off one of the biggest upsets in the history of American politics.


How did they do it? First, by filling in the blanks on Gerald Ford. Voters knew that he had pardoned Richard Nixon and that he tended to bump his head when exiting airplanes. The Ford ad team told them more — how he had grown up in Middle America, played football for the University of Michigan (the name of the team was omitted in ads aired in Ohio) and served in the military in World War II. There's an assumption this year that voters know John McCain pretty well. But my sense is that there is still a lot of filling in the blanks that the McCain campaign can do.


Second, they filled in the blanks on Jimmy Carter. Most voters wanted to support a Democrat, and one who had smoothed over the nation's racial divisions — as they do today. The press up through early summer was giving him mostly adulatory coverage. But voters didn't know much about Carter. He made, as most candidates do — and as Obama seems to be doing now — some mistakes along the way.


The Ford ad team honed in on his record, with man-on-the-street ads, some filmed on the streets of Atlanta. It was risky, going against the grain of public opinion. But the Ford campaign persisted, and it worked. The McCain campaign needs to take the same risk and to persist in the face of media disapproval.


Finally, the Ford campaign altered the mood of the nation. Voters then, as now, thought the nation was off on the wrong track. The Ford campaign, with a catchy song, "I'm Feeling Good About America," and upbeat ads starting off with shots of Air Force One, argued that their candidate was leading the nation around the corner, making Americans feel proud again. The McCain campaign needs to do something similar, to argue that their candidate can help the nation turn the corner and lead us into better times.


Exactly how they can do this I'm not sure. They might give Doug Bailey, Mal MacDougall or Jim Baker a call.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

BARONE'S LATEST
The New Americans  

Now, more than ever, the melting pot must be used to keep America great. Barone attacks multiculturalism and anti-American apologists--but he also rejects proposals for building a wall to keep immigrants out, or rounding up millions of illegals to send back home. Rather, the melting pot must be allowed to work (as it has for centuries) to teach new Americans the values, history, and unique spirit of America so they, too, can enjoy the American dream.. Sales help fund JWR.

JWR contributor Michael Barone is a columnist at U.S. News & World Report. Comment by clicking here.




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