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Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Sept. 9, 2008 / 9 Elul 5768

On both sides, this year's political gatherings marked the start of changed strategies that have transformed the race

By Jonathan V. Last


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http://www.JewishWorldReview.com | ST. PAUL, Minn. — In the space of two weeks, Sens. Barack Obama and John McCain have radically revised the strategies of their campaigns.

And it all occurred at the respective conventions - which for the last 30 years have morphed into carefully stage-managed infomercials. But this year, the conventions utterly transformed the race.

How did this happen?

Prior to the conventions, Obama had sought to engineer a broad electoral breakout based on the Iraq war and the candidate's personality. The McCain campaign had hoped to spark an upset by creating doubts about Obama.

But the closeness of the race caused both camps to ditch their playbooks.

To understand the change in strategy, let's first go back to the Democratic convention in Denver. There was much concern at the start of the convention over whether Sen. Hillary Rodham Clinton would endorse Obama.

Of course she would. But Clinton did so by the smallest degree politically permissible.

She touted the importance of putting a Democrat in the White House and urged her supporters to work for Obama. What she didn't do was issue a single word of specific praise about Obama.

Not that it mattered: Obama must win those voters on his own, and to this end he used his convention to change the thrust of his campaign.

In the primaries, Obama made his bones by running against the Iraq war, in favor of a more internationalist foreign policy, and by thumping the twin themes of Hope and Change.

In Denver, Iraq was barely mentioned, foreign policy was an afterthought, and the gauzy notion of Hope was put out to pasture. Instead, the campaign took up a full-throated call for economic populism.

The shift began with the selection of Sen. Joseph R. Biden Jr., who brings foreign-policy experience but, more important, a middle-class pugnacity that should appeal to many Clinton supporters.

Throughout the convention, speakers sounded the theme of economic populism. By the time Obama finished his big speech - which read like a primer on New Democrat philosophy from the 1990s - his campaign was transformed.

The McCain camp followed suit the next afternoon. Since June, the McCain campaign had positioned itself as, to put it simply: Not Obama.

That worked pretty well. Through a series of attacks on Obama's celebrity status, his credentials and his readiness to lead, McCain closed the gap in the polls. The race was even as the conventions began.

But then McCain named Sarah Palin as his running mate and changed the entire narrative of his campaign.

Much has been made about the opportunistic nature of Palin's candidacy - namely that she is meant to appeal to disaffected, female Clinton voters. But this misses the larger political fact of Palin: She's a reformer.

Palin's presence on the ticket coincided with an immediate change in message from the campaign. No longer content with Not Obama, the campaign set out to make the case for McCain as a reform politician.

This positions McCain to run not only against Obama, but also against the corrupt Republican establishment in Washington. Palin reinforces this message. She built her career confronting dirty Republicans in Alaska.

Once you understand the reform logic of the Palin pick, it becomes clear that she isn't supposed to poach Clinton women - though if she does, it will be a bonus.

Instead, Palin underlines a pitch to Reagan Democrats - the older, blue-collar voters who have consistently eluded Obama's grasp.

The rest of the Republican convention expanded on the reformer theme. By the end, it became clear McCain was intent on staking his own claim to the presidency.

Now the campaigns are on parallel tracks aimed at actively competing for the swath of voters in the same handful of swing states.

And it all started at the conventions.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

Jonathan V. Last is a columnist for the Philadelphia Inquirer. Comment by clicking here.


Previously:

07/23/08 With policy shifts, Obama now seen as an ordinary pol
06/26/08 Bush failed to hold others responsible for their mistakes, and he let his admirable vice president do too much
02/18/08 GOP will unify as Obama and Clinton continue to vie
12/13/07 Fun begins as races tighten and shift
12/05/07 Iran's future: Would lower fertility rates lead to stability?
11/01/07 Nobel Prize in Economics — where Team USA still dominates the game
10/25/07 Handicapping the GOP's presidential horse race
10/11/07 Germany's Turks provide a lesson on immigration
09/13/07 British battle can offer us a perspective on casualties
09/12/07 Alas, GOP seems set to take hit in Senate
08/30/07 Europeans have supplanted backbones with capitulation
08/24/07 Politics holds the key to ensuring a healthy growth in population
08/17/07 Finessing the Democratic center
08/10/07 Woohoo! Satire seeing a revival
07/31/07 Historical model: For Obama, it's Carter
07/26/07 Baseball, apple pie, a 2nd chance
07/24/07 Harry Potter and the alchemy theory
07/06/07 Life is hard — and often short. The perils of professional wrestling
06/21/07 After Bush: Gingrich and others worry that his shortcomings could have a far-reaching effect on the GOP
03/09/07 Why the British outclass us in acting
01/23/07 Romney: Seriously great, but with baggage
12/23/06 When truth is transpicuous
12/05/06 A realistic plan: Split the country in two
11/08/06 We could easily pull out of Korea and let China have regional hegemony. But would it be the right thing?
10/24/06 The decline of revolution
10/18/06 Why the free market is king
08/07/06 Democracy, of itself, not solution to all problems
08/01/06 We get the movies we deserve
07/27/06 How long will U.S. empire last?


© 2006, The Philadelphia Inquirer. Distributed by McClatchy-Tribune Information Services.

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