Dec. 2, 2008 Melanie Phillips: The Mumbai atrocity is a wake-up call for a frighteningly unprepared world Stratfor Geopolitical Intelligence Report: Strategic Motivations for the Mumbai Attack Dec. 1, 2008 Max Freidlander, as told to Jacklyn C. Wadler: India Inkings Mark Steyn: Whodunit!? Nov. 28, 2008 Rabbi Ahron Rapps: An evil seed that didn't have to be Melanie Phillips: Carpe diem --- or can we all relax now? Nov. 26, 2008 Michael Feldberg: Meet the Orthodox Jew who laid groundwork for scientific development of ordnance that undergirds America's current world leadership Andrea Simantov: Shades of life Nov. 25, 2008 The Jewish Ethicist by Rabbi Dr. Asher Meir : Getting Emotional For Influence The Kosher Gourmet by Ethel G. Hofman : Thanksiving feast! Nov. 24, 2008 Rabbi S. Binyomin Ginsberg: 'I just Became a grandchild!' Barry Rubin: Don't flatter your enemies, protect your friends Nov. 21, 2008 Rabbi A. Henach Leibowitz: Money matters? Caroline B. Glick: Civilization walks the plank Nov. 20, 2008 Rabbi Avi Shafran: Bronfman's blindness The Kosher Gourmet By Linda Gassenheimer: Portobellos add a hearty flavor to pasta with pesto Nov, 19, 2008 The Jewish Ethicist by Rabbi Dr. Asher Meir : Spread the wealth? Jewish tradition and income equality Elliot B. Gertel: 'Mad Men': Tackling prejudices or reinforcing them? Nov, 18, 2008 Dr. Debby Schwarz Hirschhorn: The End of the Age of Reason Jonathan Tobin: Does Barack + Bibi = Disaster? Nov, 17, 2008 Rabbi Yonason Goldson: The End of the Age of Reason Diana West: Gulling Americans into making terror legit? Nov, 14, 2008 Rabbi A. Henach Leibowitz: The Power of Spiritual Inertia Caroline B. Glick: The perils ahead Nov, 13, 2008 Stratfor Intelligence Briefing: How Bush and Obama together could change the Middle East dynamic The Kosher Gourmet by JeanMarie Brownson: Sweet and savory, crispy and meltingly tender bestilla Nov, 12, 2008 The Jewish Ethicist by Rabbi Dr. Asher Meir : Tyrannical Co-Workers Michael Doyle: High Court to consider today donated monuments that may have religious messages in public parks Nov, 11, 2008 Frank J. Gaffney, Jr.: Will Obama stop government officials considering institutionalizing financial jihad? Jonathan Tobin: They Will Decide Their Own Fate Nov, 10, 2008 Rabbi Avi Shafran: $8 billion, modern-day Tower of Babel being built? Barry Rubin: A letter to the president-elect from a Middle East realist Nov, 7, 2008 Rabbi Francis Nataf: Of Children and Immortality Caroline B. Glick: Livni's Obama strategy Nov, 6, 2008 Rabbi Yonason Goldson: How I tricked a classroom of apathetic students into grasping the fallacy of moral relativism The Kosher Gourmet By Gina Kim: Tips for making the perfect soup --- includes recipes Nov, 5, 2008 The Jewish Ethicist By Rabbi Dr. Asher Meir: Destitute Debtors Bruce Weinstein: 'Religulos': Bad title,even worse movie Nov, 4, 2008 Frank J. Gaffney, Jr.: Treasury Dept. submits to Shariah law Frida Ghitis: A surprise for Obama in the Middle East Nov, 3, 2008 Jonathan Rosenblum: Who says Jews are Smart? Jonathan Tobin: Was He Wrong About Everything? March 22, 2007 J-Rhythms with Avraham Rosenblum: JWR's cutting-edge music program showcasing performers -- singers, song writers, musicians, and bands -- who learn and live the Torah lifestyle (OUR NEWEST IGODCAST !) Oct. 29, 2003 Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review Feb. 15, 2008 / 9 Adar I 5768 Candidate Reagan's Wordsmith Says Candidate McCain Needs To Adjust His Message...And Soon By Steve Young http://www.JewishWorldReview.com | Elliott Curson was still a Philadelphia young advertising wunderkind when Ronald Reagan's 1980 primary campaign against the Republican power brokers and George H. W. Bush was sinking like, well, like John McCain's relationship with talk radio. Curson was called in to right the ship by creating a new strategy and media campaign. Short on time and shorter on money, he crafted a campaign that quickly turned the election around. Kathleen Hall Jamieson, former dean of the Annenberg School of Communications at the University of Pennsylvania wrote in her book Packaging the Presidency, "For Reagan, Curson was a gift from the gods." Curson feels that today McCain is dealing with a number of the same problems Reagan did. "Reagan was dealing with negative issues concerning his age," said Curson. "We sensed it was best to ignore it and not try to show him as a young man jogging through the woods, trying to prove something he wasn't, but instead show the voter who and what he was. We didn't hide him behind smoke screens. We put him straight in front of the camera and had him talk to Americans about the issues." And obviously, America listened. What would Curson advise McCain to handle what is a bigger obstacle than opponents named Obama or Clinton? That obstacle being the discomfort Conservatives feel with McCain. "When Ronald Reagan ran in '80, moderates weren't with us at first," says Curson. "But we knew if we stood strong, the public would come on board. Waffling is what's hurting McCain. He's got to be strong and stay on the issues. Conservatives will come along. Reagan never pandered. People - Conservative people - admire strength. You have to stand up for what you believe in." But there's a difference here. Reagan was being painted as an actor and far-right winger. The complaint from conservatives is that McCain isn't right enough. "The strategy isn't all that dissimilar," says Curson. "The major states in the Republican party at the time were controlled by people who fell in line with George H. W. Bush and Senator Howard Baker. Bush's campaign was similar to Hillary Clinton's. Bush's slogan was, 'A president we don't have to train.' Our strategy wasn't to confront Bush, but to present what he believed a leader should do." One of the commercials Curson developed started with a voiceover saying, "Ronald Reagan believes that when you tax something you get less of it. We're taxing work, savings and investments like never before. As a result we have less work, less savings and less investment." Then Reagan appears and says, "I didn't always agree with President Kennedy, but when his 30% tax cut became law, the economy did so well that every group in the country came out ahead. If I become president, we're going to try that again." "We got his tax cut in, but we also brought up his connection to Kennedy, hardly a right-winger. It made him more appealing to moderates." Curson is a strong believer in having candidates appear in their commercials telling the people who they are and what they believe in. "Today, Republican campaign consultants aren't on the same page with the average Republican, let alone the average American. McCain should make that a theme. That he knows what America needs and he'll be a leader, not a follower. "People like to be heard, and for the past seven years there's been a feeling that the American people weren't being listened to by this White House. Reagan loved talking to people, and he always gave the impression what he heard was taken into consideration during his decision making process. McCain needs to say more than 'I approve this message' in his commercials. He has to speak his mind on the issues, but he's has to do it without scaring the base he needs to vote for him. He's got to speak all Americans, including Conservatives, but without pandering. Americans know how to spot a hustle when they see one." What would be the perfect commercial that Curson would create for McCain today? "I know exactly what that would be," says Curson, with the twinkle of a legendary virtuoso wanting to get back into the opera. "But that's going to cost McCain a little more than I charged Reagan." Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. JWR contributor Steve Young is an award-winning TV writer and author of "Great Failures of the Extremely Successful". Comment by clicking here. © 2008, Steve Young

Mitch Albom  Michael Barone   Dave Barry  Tony Blankley  Andy Borowitz  David Broder  Stratfor Briefing  Mona Charen  Linda Chavez  Ann Coulter  Greg Crosby  Rod Dreher  Larry Elder  Suzanne Fields  John Fund  Frank J. Gaffney  Lloyd Garver  Jonah Goldberg  Julia Gorin  Jonathan Gurwitz  Paul Greenberg  Victor Davis Hanson  Betsy Hart  David Harsanyi  Nat Hentoff  David Horowitz  Laura Ingraham  Jeff Jacoby  Paul Johnson  Jack Kelly  James Klurfeld  Ed Koch  Ch. Krauthammer  Jonathan Last  Michael Ledeen  John Leo  David Limbaugh  Kathryn Lopez  Rich Lowry  Michelle Malkin  Jackie Mason  The Medicine Men  Dick Morris  Bill O'Reilly  Clarence Page  Kathleen Parker  Dennis Prager  Wesley Pruden  Tom Purcell  Jonathan Rauch  Celia Rivenbark  Robert Robb  Cokie & Steve Roberts  Pat Sajak  Debra J. Saunders  Culture Shlock  Roger Simon  Michael Smerconish  Thomas Sowell  Mark Steyn  John Stossel  Cal Thomas  Jonathan Tobin  Bob Tyrrell  Diana West  Dave Weinbaum  George Will  Walter Williams  Mort Zuckerman  Robert Arial  Chuck Asay  Chip Bok  Dry Bones   Lisa Benson  John Branch  Gary Brookins  John Cole  J. D. Crowe  John Deering  Brian Duffy  Everything's Relative  Mallard Fillmore  Jake Fuller  Bob Gorrel  Joe Heller  David Hitch  Jerry Holber  Steve Kelley  Jeff Koterba  Dick Locher  Chan Lowe  Ranan R. Lurie  Jimmy Margulies  Rick McKee  Michael Ramirez  Jeff Stahler  Danna Summers  John Trever  Gary Varvel  Kirk Walters  How 2  Lori Borgman  The Savvy Consumer  Elder matters  Fixit  Dr. Peter Gott  Marybeth Hicks  GET A JOB! by Marty Nemko  Richard Lederer  Tech Maven  Nutrition Myths  Bruce Williams  How Stuff Works