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Nov. 6, 2009
Rabbi Berel Wein: Choosing to hear
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Suzanne Fields A Fallen Wall for Fallen Man
Nov. 5, 2009
The Kosher Gourmet: Three scrumptious -- but simple -- butternut squash dishes
JWisdom.com Hidden Hints: Unlocking Faith & Prayer with Rabbi Jay Yaacov Schwartz (10 minutes)
Nov. 4, 2009
Tom Hamburger and Kim Geiger: Should prayers be covered?
JWisdom.com When God played peacemaker With Rabbi Sroy Levitansky (5 minutes)
Nov. 3, 2009
Martin Peretz: Beware, Barack. Beware, Rahm. Beware, Axelrod
JWisdom.com Are you are closet idolater? With Sara Yoheved Rigler (10 minutes)
Nov. 2, 2009
Paul Greenberg: The Holocaust is now on Facebook
JWisdom.com Abraham's Strange Change With Rabbi Yitzchok Fingerer (5 minutes)
Oct. 30, 2009
Rabbi David Aaron: Secret to Immortality
Caroline B. Glick Silencing dissent in America
Oct. 29, 2009
Lini S. Kadaba: Do tactics avert flu or reduce humanity?
JWisdom.com We Must Revamp our Religious Vocabulary With Gavriel Aryeh Sanders ( 10 minutes)
Oct. 28, 2009
Rabbi Yonason Goldson: Atheists in Bubbleland
JWisdom.com Why what we wear impacts who we are With Rabbis Mordechai Becher, Menachem Golberger and Aliza Bulow ( 10 minutes)
Oct. 27, 2009
Paul Greenberg: The United Nations Is Outraged Again, Or: Department of Mideast Static
JWisdom.com The Science of Love With Rabbi Jonathan Rietti ( 7 minutes)
Oct. 26, 2009
The Jewish Ethicist by Rabbi Dr. Asher Meir: Damaging disclosures with a twist
JWisdom.com Wisdom and Wonks With Rabbi Eytan Feiner ( 7 minutes)
Oct. 23, 2009
Rabbi David Aaron: Are you ready for the ultimate pleasure?
JWisdom.com Watermark and oneness with Rabbi Sroy Levitansky ( 4 minutes)
Caroline B. Glick Stop using limited powers in a way that expands our enemies' advantages over us
Oct. 22, 2009
Steven Emerson: Terror Cases Share Desire to Kill Americans
JWisdom.com No More More Family Fights --- Really? By Sarah Chana Radcliffe ( 5 minutes)
Oct. 21, 2009
Tonya Alanez: Holocaust denier sues survivor, calling Auschwitz memoir 'vicious lies'
JWisdom.com Meditating Jewishly: A Panacea for Success by Sarah Yoheved Rigler ( 7 minutes)
Oct. 20, 2009
Dennis Prager: Obama and Dalai Lama: Why Israel Worries about U.S. President
JWisdom.com Abraham was not religious By Rabbi Yitzchok Fingerer ( 6 minutes)
Oct. 19, 2009
JWisdom.comWhy Good People Do Bad Things By Rabbi Eytan Feiner ( 7 minutes)
Oct. 16, 2009
Rabbi Yonason Goldson: The Perfect Number
JWisdom.com Hearing Voices By Rabbi Sroy Levitansky ( 5 minutes)
Caroline B. Glick How Turkey was lost
Oct. 15, 2009
Jeff Jacoby: Peace vs. the 'peace process'
JWisdom.com: Former MTV producer and stand-up comedian Rabbi Lawrence Hajioff: Taming a Control Freak (A VERY fast 15 minutes)
Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review Dec. 27, 2007 / 18 Teves 5768

Computerized confusion

By Thomas Sowell


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http://www.JewishWorldReview.com | When I bought one of these small, cheap, old-fashioned cathode-ray TV sets on sale to watch while on my exercise machine, I had no idea how high-tech and computerized even these obsolete sets had become.


Nor was this a blessing. I could not even turn the set on and get a channel without reading a 60-page instruction book. If the truth be known, I could not do it even after trying to make some sense out of the instructions.


The next time my computer guru came over to help me with my computer problems, I asked him to set up the TV set so that I could turn it on.


After he went through the instruction book and waded through all the high-tech options — none of which interested me in the slightest — he set up the TV so that I could do something as elementary as turn on the set and choose a channel to watch.


Unfortunately, this was not an unusual experience. All kinds of computerized products — cameras, cell phones, even car radios — have had the same problem.


There must be some blind spot that computer engineers have which prevents them from seeing that (1) most people are not computer engineers, (2) there is no point making simple things complicated, and (3) not everyone is looking for a zillion features to have to wade through to do simple things.


Let's start at square one. What is the first thing you want to do with any computerized product? Turn it on.


Why should that be a problem when people were turning things off and on for generations before there were personal computers? Yet computer engineers seem determined to avoid the very words "off" and "on."


Apparently they feel a need to coin new terms for everything, no matter how simple or well-known those things may be. For computers, the word is "start," which you have to go to for either turning the computer off or on.


With our microwave oven, the word is "power." For my car radio and cell phone, there is no word at all.


For other things, there is the same coining of new words for things people already understand by old words. Printers can be set for "landscape" or "portrait," as if people had never heard of horizontal and vertical.


When I had to have a new radio put into my old car, I told the man who installed it, "I didn't go to M.I.T" and wanted the simplest radio to use that he had.


Yet even the simplest radio he had in stock came with over 100 pages of instructions — and nothing on the radio that said "on" or "off." In fact, none of the buttons on the front of the radio had anything to indicate what they were for.


The man who installed the radio turned it on for me. But this was an old car that I did not use very often, and I did not always want the radio on when I was driving.


Since he had not told me how to turn it off, I just turned the volume down as low as possible, rather than go into the 100 pages of instructions.


I would probably never have learned how to turn that radio off and on if the car's battery had not gone dead one day. While I was waiting on the roof of a parking garage for the Triple-A truck to get there, I had nothing to read except the radio instruction book.


Desperate times call for desperate measures, so I read the instruction book. You might think that telling you how to turn the radio off and on would be on page 1. But you would be wrong.


That would be too obvious, and computer engineers avoid the obvious like the plague.


Eventually, I came to the place where the instruction book said to turn the radio on by pressing the "source" button.


There was of course nothing on the radio itself that said "source." By leafing through the instructions, however, I eventually found a diagram where one of the buttons was identified as the "source" button. Eureka!


My new cell phone also has nothing to give you a clue as to how to turn it off or on, much less do anything so complicated as phone somebody. The next time the car battery goes dead, I will read the thick instruction book, so that I can call Triple A.

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