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July 2, 2009

Rabbi Abraham J. Twerski: The hallmark of a person

Abe Novick: Up, up, and aliya

July 1, 2009

Rabbi Avi Shafran: The Road Taken

The Kosher Gourmet by Marialisa Calta: Get into the holiday spirit with these Star-Spangled desserts

June 30, 2009

Rabbi Binyomin Ginsberg: What makes a great parent?

Caroline B. Glick: Ideologue-in-Chief

June 29, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Beware of 'Caveat Emptor'

Steven Emerson: ACLU pushing for more money for Hamas

June 26, 2009

Rabbi Yoni Posnick: Learn the secret to a healthy marriage from a scriptural villain

Caroline B. Glick: Barack Obama vs. International Law

June 25, 2009

Rabbi Shimon Apisdorf: The Absurd Power of Truth

Jordan "Gorf" Gorfinkle's strip: Everything's Relative

June 24, 2009

Rabbi Yonason Goldson: Advancement of technology is a wake-up call for humanity

The Kosher Gourmet by Andrea Weigl: Summer on a stick: Making frozen treats can be easy, creative and fun

June 23, 2009

Martin M. Bodek: 'On Surnames': And so, We Begin

Caroline B. Glick: The Obama Effect

June 22, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Working for a corrupt firm

N. Richard Greenfield : Where are American Jews?

June 19, 2009

Rabbi Abraham J. Twerski: Emotion v. intellect

Caroline B. Glick: Israel's rare opportunity

June 18, 2009

Jonathan Rosenblum: Sometimes it is more essential to define the nature of evil than good

Jordan "Gorf" Gorfinkle's strip: Everything's Relative

June 17, 2009

Rabbi Yonason Goldson: The Language of Confusion

The Kosher Gourmet by Linda Gassenheimer: Nothing pleases Dad more than a thick, juicy onion-smothered steak. Add home-Baked Potato Chips and …

June 16, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Career v. Careersism

Caroline B. Glick: Obama's losing streak and Israel

Richard Z. Chesnoff: ‘Palestinians’: Never Missing an Opportunity …

June 15, 2009

Israeli Prime Minister Binyamin Netanyahu: How Judea and Samaria can become 'Palestine'

Daniel Pipes: Where Netanyahu's speech failed

June 12, 2009

Rabbi Abraham J. Twerski: Some big thoughts about not acting so big

Caroline B. Glick: Obama's High Commissioner

June 11, 2009

Victor Davis Hanson: Our historically challenged President

Mitch Albom: Beware the True Believers

Lewis Grossberger: What we learn from the new Hitler photos

June 10, 2009

Mort Zuckerman: What Obama and his advisors won't -- or refuse to -- grasp about Israel and the Muslim world

The Kosher Gourmet by Steve Petusevsky Lotsa pasta: Tips, techniques and (amazing) taste

June 9, 2009

Anne Bayefsky: Obama's stunning offense to Israel and the Jewish people

Frank J. Gaffney, Jr.: America's first Muslim president?

June 8, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Merchant must take responsibility for careless shopper?

Mark Steyn: A superpower that feeds on mediocrity cannot survive for long on leftovers from the past

Richard Z. Chesnoff: How do you say 'kumbaya' in Arabic?

June 5, 2009

Rabbi Abraham J. Twerski: In quest of spirituality

Caroline B. Glick: Obama's Arabian dreams

Charles Krauthammer: The Settlements Myth

June 4, 2009

Paul Greenberg: The War Comes to Little Rock

The Kosher Gourmet by Judy Hevrdejs: Splash it on! Tap your inner jazz musician and improvise when stirring up a vinaigrette

June 3, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Q. Should terrible teacher be exposed?

Jonathan Rosenblum: The Israel Lobby: Missing in Action

June 2, 2009

Dennis Prager: The Speech President Obama Won't Dare Give in Egypt

Frank J. Gaffney, Jr.: Pressure on Israel raises war risk

Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review Dec. 27, 2007 / 18 Teves 5768

Computerized confusion

By Thomas Sowell


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http://www.JewishWorldReview.com | When I bought one of these small, cheap, old-fashioned cathode-ray TV sets on sale to watch while on my exercise machine, I had no idea how high-tech and computerized even these obsolete sets had become.


Nor was this a blessing. I could not even turn the set on and get a channel without reading a 60-page instruction book. If the truth be known, I could not do it even after trying to make some sense out of the instructions.


The next time my computer guru came over to help me with my computer problems, I asked him to set up the TV set so that I could turn it on.


After he went through the instruction book and waded through all the high-tech options — none of which interested me in the slightest — he set up the TV so that I could do something as elementary as turn on the set and choose a channel to watch.


Unfortunately, this was not an unusual experience. All kinds of computerized products — cameras, cell phones, even car radios — have had the same problem.


There must be some blind spot that computer engineers have which prevents them from seeing that (1) most people are not computer engineers, (2) there is no point making simple things complicated, and (3) not everyone is looking for a zillion features to have to wade through to do simple things.


Let's start at square one. What is the first thing you want to do with any computerized product? Turn it on.


Why should that be a problem when people were turning things off and on for generations before there were personal computers? Yet computer engineers seem determined to avoid the very words "off" and "on."


Apparently they feel a need to coin new terms for everything, no matter how simple or well-known those things may be. For computers, the word is "start," which you have to go to for either turning the computer off or on.


With our microwave oven, the word is "power." For my car radio and cell phone, there is no word at all.


For other things, there is the same coining of new words for things people already understand by old words. Printers can be set for "landscape" or "portrait," as if people had never heard of horizontal and vertical.


When I had to have a new radio put into my old car, I told the man who installed it, "I didn't go to M.I.T" and wanted the simplest radio to use that he had.


Yet even the simplest radio he had in stock came with over 100 pages of instructions — and nothing on the radio that said "on" or "off." In fact, none of the buttons on the front of the radio had anything to indicate what they were for.


The man who installed the radio turned it on for me. But this was an old car that I did not use very often, and I did not always want the radio on when I was driving.


Since he had not told me how to turn it off, I just turned the volume down as low as possible, rather than go into the 100 pages of instructions.


I would probably never have learned how to turn that radio off and on if the car's battery had not gone dead one day. While I was waiting on the roof of a parking garage for the Triple-A truck to get there, I had nothing to read except the radio instruction book.


Desperate times call for desperate measures, so I read the instruction book. You might think that telling you how to turn the radio off and on would be on page 1. But you would be wrong.


That would be too obvious, and computer engineers avoid the obvious like the plague.


Eventually, I came to the place where the instruction book said to turn the radio on by pressing the "source" button.


There was of course nothing on the radio itself that said "source." By leafing through the instructions, however, I eventually found a diagram where one of the buttons was identified as the "source" button. Eureka!


My new cell phone also has nothing to give you a clue as to how to turn it off or on, much less do anything so complicated as phone somebody. The next time the car battery goes dead, I will read the thick instruction book, so that I can call Triple A.

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