Almost exactly two months after
In other words, the Clinton campaign wants a do-over. Her first rollout was the most disastrous nonfatal presidential campaign debut in modern memory, so she wants another.
Her initial announcement video in April -- which most outlets accurately reported as her official announcement -- was well done. After that, everything went downhill; a steady stream of news stories and damning allegations about her family foundation and tenure as secretary of state has dogged her almost daily.
Her best moment since announcing was when she was captured on grainy security video at an Ohio Chipotle franchise buying a burrito bowl.
Put "Burrito Day" in the win column.
In the loss column: plummeting poll numbers. In March she enjoyed a 15-percentage-point lead over
Those leads have nearly evaporated. Bush, whose rollout has also been less than stellar, now trails Clinton by 8 percentage points, according to
Worse, the public is souring on her, like a carton of milk left out in the sun. More Americans now view her unfavorably rather than favorably (50 percent to 46 percent), her worst polling performance in 14 years. Fifty-seven percent believe she is untrustworthy, and fewer than half (47 percent) said she cares about people like them. Remember back in 2008 when her image took a beating in her bruising primary fight with
She reminds me of
But fear not, the Clinton campaign has conveniently found a strategy that says none of this matters very much.
The days of trying to win swing voters and independents are apparently over. Today it's all about that base. "The highest-premium voter in '92 was a voter who would vote for one party some and for another party some,"
Carville's right that it is a big change in doctrine, but it's unclear whether the doctrine is right. So far the entire theory rests on the precedent of one candidate: Obama. "If she won," Martin and Haberman write, "it would suggest that the so-called Obama coalition of young, nonwhite and female voters is transferable to another Democrat."
As I've been writing for a while, I'm extremely dubious. Here are four reasons. First, Obama didn't really run as a polarizing figure in 2008. He ran as a post-partisan reformer who would end gridlock and fix the failures of the two-term incumbent (as did
Second, Obama was a very good politician without much baggage (that the media were willing to report on). Clinton is a mediocre politician with mountainous baggage. Third, Obama's coalition has never been transferable to any other cause or politician, despite the president's best efforts. And last, Clinton is running to stay the course.
The Obama veterans around Clinton boast of their willingness to break with the practices of the past. But it looks more like they can't break out of their own Obama bubble, running the same plays for a very different quarterback.