Home
In this issue
May 20, 2013

Richard A. Serrano: Is Meir Kahane's assassin now a changed man?

Hannan Adely: Town raises Palestinian flag at City Hall

Melissa Healy: Genetic copies of living people from embryos no longer science fiction
Morgan Housel: When smart investors do stupid things

Sharon Saloman, M.S., R.D.: Hunger games: Eat more, weigh less, without starving

Jewz in the Newz by Nate Bloom : Jews Inducted into Rock Hall of Fame; Anton Yelchin co-stars in New "Trek" film; Kutcher (but not Kunis) visits Israel; Jewish TV Star Praises Jewish Rap Star

The Kosher Gourmet by Cathy Pollak: WARNING: This WALNUT CAKE WITH PRALINE FROSTING, perfect for afternoon coffee, is addicting
May 13, 2013

Rabbi Nathan Lopes Cardozo: Why the giving of the document that would permanently change the world could only be done in desolation

David G. Savage: Church-state, literally? Supreme Court weighing public school graduation in a church

Emily Alpert: Recession dragged down birth rates for less-educated women
Morgan Housel: The deep downside of home ownership

Peter Teffer: Will Dutch police soon be stalking cybercriminals on your computer?

Heidi McIndoo, M.S., R.D.: Meatless 'meat' can have its own set of problems

The Kosher Gourmet by Diane Rossen Worthington: Celebrate! This must-try appetizer is delicate yet has depth of flavor: Corn-Leek Cakes with Caviar, Smoked Salmon and Creme Fraiche

May 10, 2013

Rabbi Berel Wein: Be all that you should be

Caroline B. Glick: The dirty little secret about Israel's Arabs

Mona Charen: Hawking's Moral Calculus: The man and the movement he embraces
Morgan Housel: The biggest retirement myth ever told

Sandi Doughton: Eyes may provide new insight into brain problems

Jewz in the Newz by Nate Bloom : The Great Gatsby's Jewish Ties; Jews in the "Time 100 list" List; People's Most Beautiful Women

The Kosher Gourmet by Linda Gassenheimer: A sweet-hot meal: Pear salsa spices up salmon

May 8, 2013

Peter Ford: Why China is welcoming both Israel's Netanyahu and Palestinians' Abbas

Warren Richey: Obama administration quietly backs out of appeal over new contraceptive mandate

Fred Weir: At Kerry-Putin meeting, US-Russia relations thaw --- a tad
Amanda Paulson: Study reveals sad truths about community colleges

Harvard Health Letters: Evidence weak that zinc, echinacea are beneficial

The Kosher Gourmet by Leela Cyd Ross : Almost too pretty to eat, this colorful salad with Sicilian inspiration will tickle the taste buds and delight your visual sensibility

May 6, 2013

Edmund Sanders and Patrick J. McDonnell: Think Israel's objective in Syria is to weaken Assad or embolden the rebels? Think again

Brian Bennett: Israeli airstrikes may show weakness in Syrian defense

Michael Ollove: Millions of ex-felons, parolees and those on probation are about to be entitled to tax-payer paid health coverage
Karen Kaplan: Most men can skip PSA test for prostate cancer, urologists say

Kimberly Lankford: How to track down a lost life insurance policy

Dream of Mars exploration achievable, experts say

The Kosher Gourmet by Susan M. Selasky: EGGPLANT WRAPS are an easy, sumptuous and scrumptious meal

May 3, 2013

Rabbi Nathan Lopes Cardozo: Human Courage and the Unavoidable, Disturbing Text

Steven Emerson: Attorney General Fights CAIR in Court, Lauds it in Public

Mediterranean diet helps beat dementia: study
Harvard Health Letters: When to be screened for a hearing problem

Jewz in the Newz by Nate Bloom : Iron Man's Jewish Connections; Marc Maron's New TV Show; Martin Landau Grows Up with Israel; Shalom, Allan Arbus

The Kosher Gourmet by Diane Rossen Worthington: A sweet surprise for Mother's Day dessert

May 1, 2013

Jonathan Rosenblum: An Improbable Journey to Orthodoxy

Jonathan Tobin: Blame Obama, Not Israel for Syria Push

Kids, kittens the Same? With employee perks at struggling Internet pioneer Yahoo! it's hard to tell
Halena M. Gazelka, M.D.: Mayo Clinic Medical Edge: What you need to know about implanted pain relief devices

Sandy Kleffman: Artificial kidney offers hope to patients tethered to a dialysis machine

Jessica Shugart: When it comes to math, MRIs may be better than IQs

The Kosher Gourmet by Mario Batali: The celebrated chef on how high-maintenance ASPARAGUS RISOTTO need not be

April 29, 2013

Roy Gutman: Poland's new Jewish museum celebrates life, doesn't revisit Holocaust

Mark Clayton: Terrorism in America: Is US missing a chance to learn from failed plots?

Kim Murphy: Boston Bomber's 'Svengali' Revealed
Morgan Housel: He's rich, smart and old: Listen to him

Thomas Salinas, D.D.S.: Mayo Clinic Medical Edge: The safety of amalgam fillings

Harvard Health Letters: Tomatoes and stroke protection

Pete Spotts: Tiny satellites + cellphones = cheaper 'eyes in the sky' for NASA

The Kosher Gourmet by Diane Rossen Worthington: Swing into spring with lemon cream pie

April 26, 2013

Rabbi Abraham J. Twerski: The world is a mirror

Caroline B. Glick: Time to confront Obama

Clifford D. May: Defense in the Age of Jihadist Terrorism
Kimberly Lankford: New strategies ease pain of paying for long-term care insurance

Howard LeWine, M.D.: Ask the Harvard Experts: Too much ibuprofen?

Sharon Palmer, R.D.: How to feel your best -- with plenty of energy, a healthy weight and optimal mental and physical function -- without driving yourself batty

Jewz in the Newz by Nate Bloom: Jewish Major Leaguers, 2013; New Movies and Comedy Show; Shalom, 'Lumpy' (Leave it to Beaver)

The Kosher Gourmet by Emily Ho : A bright and cheerful salad to herald the warmer months ahead

April 24, 2013

Steven Emerson: Boston Bomber Exposes Islamist Secret

Morgan Housel Admit it: No one has any idea what's going on
Harvard Health Letters: Can you get headaches from headache medication?

Kerri-Ann Jennings, M.S., R.D.: How to easily get more Omega-3s in your diet

Melissa Healy: Pot in a pill: All the pain relief without the smoke

The Kosher Gourmet by Susan Russo: Chipotle Chili Butternut Squash Soup is bold, zesty, hot

April 22, 2013

Ken Dilanian: Counterterrorism's future is unclear

US man departing country arrested on terror charges
Barbara Williams: An unorthodox but growing treatment in a 9-year-old's battle against cancer

P.J. Skerrett, M.D.: How to recognize a good whole grain product

Jewz in the Newz by Nate Bloom: Teen actor Jonah Bobo in New Flick: Hunky James Wolk on Mad Men; Erich Segal's Daughter Writes Prize-Winning Jewish Novel


Jewish World Review Oct. 4, 2006 / 12 Tishrei, 5767

Trade Secrets of the Presidents: A dispassionate look at what's in store for White House wannabes — Freak Show and all

By John H. Fund


Printer Friendly Version
Email this article

http://www.JewishWorldReview.com | Inevitably, a lot of today's political handicapping aims at this year's election, closely contested and only a month away. The fate of nations seems to turn (for the moment) on Foley scandals and possible majority shifts in the House and Senate. But all such calculation is mere prelude to 2008. More than a few analysts have already begun parsing the presidential race, and in the next two years we are bound to hear from hundreds more, pronouncing from every conceivable point of view.


Why not turn, first, to a well-sourced, dispassionate look at the grim realities of running for president, perhaps even one that verges on cynicism? That's what Mark Halperin, the political director of ABC News, and John Harris, the political editor for the Washington Post, have produced in "The Way to Win." They have written a book for people like them, people "obsessed with electoral strategy and maneuver, not to mention with the gaudy carnival of presidential elections." But the general reader can learn a lot too.


BUY THE BOOK

Click HERE to purchase it at a discount. (Sales help fund JWR.).


The authors begin by noting that two competitive families, the Bushes and the Clintons, have come to dominate American politics in the past two decades and that each represents a distinct brand of politics. The Clintons, recognizing that the country has more conservatives than liberals, pursue a base-broadening strategy that tries to preserve liberal principles but employs conservative rhetoric. The Bushes, personified by their strategist, Karl Rove, favor a base-activation strategy that highlights the differences between the parties and attempts to keep the national news media and Washington elites nipping at the GOP's heels instead of lunging at its throat. After five years of stunning success, the media part of the Bush strategy looks to be a lost cause.


Whoever runs in 2008, according to Messrs. Halperin and Harris, will have to recognize that the Old Media of TV networks and prestige publications now suffer from "fading power and diminishing options." The New Media of cable news and the Internet are creating a "Freak Show," they say, stripping away the restraints and minor courtesies that used to govern campaigns and public debate. In a chapter called "How Matt Drudge Rules Our World," the authors declare that Mr. Drudge's simple Internet operation has made him "the Walter Cronkite of his era" because what he posts "instantly commands the attention and energies" of Old Media outlets. The authors disdain Mr. Drudge — "salacious, reckless, superficial and unfair" — but they concede that no 2008 candidate will succeed unless he understands the Drudge Report's "singular power" and the related power of sites such as (from the left) the Daily Kos.


Messrs. Halperin and Harris also concede that, whatever the excesses of the New Media, the Old Media are not exactly a pristine and objective force. By deciding which stories to cover and which to ignore, they play favorites, too. The authors believe that the emergence in 2004 of outside political groups funded by left-leaning billionaires such as George Soros was an undercovered story; it would have received saturation levels of scrutiny if the financiers hailed from the right. Similarly, the media dwell endlessly on GOP candidates who make direct appeals to religious groups, but in 2004 reporters yawned as John Kerry and John Edwards "routinely went into houses of worship and served notice that righteous voters would be for the Democrats."


And what about 2008? Hillary Clinton has studied the practices and principles of both the Bush team and those of her husband, gleaning what the authors call Trade Secrets. These include such Machiavellian precepts as "do opposition research — on yourself" and "compile a mental enemies list of people who have crossed you. Never write it down. Make sure people are afraid to be added to the list." The Trade Secret for answering media questions is to give "an immaculate version of the exact same rehearsed response, every time."


By applying such Trade Secrets, the authors say, Ms. Clinton has been able to alter her image with some voters. She is no longer an "arrogant, power-hungry, corrupt, harsh, hypocritical liberal"; she is a "competent, thoughtful, hardworking, determined, principled role model." She recognizes that Al Gore and John Kerry lost their elections in large part because they "lost control of their public image" and let the opposition set the terms of debate.


One of the most interesting points in "The Way to Win" is the calculated role that emotion can play amid so much policy wonkery and position-taking. The authors note that the Bush team has often managed to "get under the skin of [Bush's] opponents," eliciting anger and guaranteeing press coverage — for instance, in 2004, by attacking military veteran John Kerry on national-security grounds. The outrage of Democrats only "produced an extended debate on terrorism and defense matters," a debate in which "the Democrats appeared emotional and agitated and the Republicans appeared calm and strong."


As for the GOP's presidential hopefuls, Messrs. Halperin and Harris observe that John McCain is running on a blend of Clinton and Bush strategies, flavored with his maverick style and aided by an Old Media that give him "lavishly favorable treatment." He may be the one candidate who can chart his own path to the White House by transcending the Freak Show. Mitt Romney, Rudy Giuliani and the other GOP luminaries will inevitably face tough Freak Show moments: George Allen has already found this out.


"The Way to Win" is mostly concerned with broad strategy and candidate analysis. But it adds a few newsy tidbits from the authors' sources. We get to read strategy emails from Karl Rove's computer that offer insights into how the GOP micro-targets voters. Meanwhile, memos from Al Gore aides make clear that he was warned about almost everything that would eventually derail his 2000 campaign, including his habit of lecturing voters in a know-it-all way. If Mr. Gore plans to be part of 2008's "gaudy carnival," as certain activist Democrats hope, he should read this book.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor John H. Fund is author, most recently, of "Stealing Elections: How Voter Fraud Threatens Our Democracy". (Click HERE to purchase. Sales help fund JWR.)

Comment on this column by clicking here.

ARCHIVES

© 2006, John H. Fund

Insight (Our Columnists)

 Arnold Ahlert
 Mitch Albom
 Jay Ambrose
 Michael Barone
 Barrywood
 Lori Borgman
 Stratfor Briefing
 Mona Charen
 Linda Chavez
 Richard Z. Chesnoff
 Ann Coulter
 Greg Crosby
 Larry Elder
 Suzanne Fields
 Christine Flowers
 Frank J. Gaffney
 Bernie Goldberg
 Jonah Goldberg
 Julia Gorin
 Jonathan Gurwitz
 Paul Greenberg
 Argus Hamilton
 Victor Davis Hanson
 Betsy Hart
 Ron Hart
 Nat Hentoff
 A. Barton Hinkle
 Jeff Jacoby
 Paul Johnson
 Jack Kelly
 Ch. Krauthammer
 David Limbaugh
 Kathryn Lopez
 Rich Lowry
 Michelle Malkin
 Jackie Mason
 Ann McFeatters
 Dale McFeatters
 Dana Milbank
 Jeanne Moos
 Dick Morris
 Jim Mullen
 Deroy Murdock
 Judge A. Napolitano
 Bill O'Reilly
 Clarence Page
 Kathleen Parker
 Star Parker
 Dennis Prager
 Wesley Pruden
 Tom Purcell
 Sharon Randall
 Robert Robb
 Cokie & Steve Roberts
 Heather Robinson
 Debra J. Saunders
 Martin Schram
 Greg Schwem
 Culture Shlock
 David Shribman
 Roger Simon
 Lenore Skenazy
 Michael Smerconish
 Thomas Sowell
 Ben Stein
 Mark Steyn
 John Stossel
 Cal Thomas
 Dan Thomasson
 Bob Tyrrell
 Diana West
 Dave Weinbaum
 George Will
 Walter Williams
 Byron York
 ZeitGeist
 Mort Zuckerman

'Toons
 Robert Arial
 Chuck Asay
 Baloo
  Lisa Benson
 Chip Bok
 Dry Bones
 John Branch
 John Cole
 J. D. Crowe
 Matt Davies
 John Deering
 Brian Duffy
 Everything's Relative
 Mallard Fillmore
 Glenn Foden
 Jake Fuller
 Bob Gorrel
 Walt Handelsman
 Joe Heller
 David Hitch
 Jerry Holbert
 David Horsey
 Lee Judge
 Steve Kelley
 Jeff Koterba
 Dick Locher
 Chan Lowe
 Jimmy Margulies
 Jack Ohman
 Michael Ramirez
 Rob Rogers
 Drew Sheneman
 Kevin Siers
 Jeff Stahler
 Scott Stantis
 Danna Summers
 Gary Varvel
 Kirk Walters
  Dan Wasserman

Lifestyles
 Tech Q&A
 Mr. Know-It-All
 Ask Doctor K
 Richard Lederer
 Frugal Living
 On Nutrition
 Bookmark These
 Bruce Williams