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July 2, 2009

Rabbi Abraham J. Twerski: The hallmark of a person

Abe Novick: Up, up, and aliya

July 1, 2009

Rabbi Avi Shafran: The Road Taken

The Kosher Gourmet by Marialisa Calta: Get into the holiday spirit with these Star-Spangled desserts

June 30, 2009

Rabbi Binyomin Ginsberg: What makes a great parent?

Caroline B. Glick: Ideologue-in-Chief

June 29, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Beware of 'Caveat Emptor'

Steven Emerson: ACLU pushing for more money for Hamas

June 26, 2009

Rabbi Yoni Posnick: Learn the secret to a healthy marriage from a scriptural villain

Caroline B. Glick: Barack Obama vs. International Law

June 25, 2009

Rabbi Shimon Apisdorf: The Absurd Power of Truth

Jordan "Gorf" Gorfinkle's strip: Everything's Relative

June 24, 2009

Rabbi Yonason Goldson: Advancement of technology is a wake-up call for humanity

The Kosher Gourmet by Andrea Weigl: Summer on a stick: Making frozen treats can be easy, creative and fun

June 23, 2009

Martin M. Bodek: 'On Surnames': And so, We Begin

Caroline B. Glick: The Obama Effect

June 22, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Working for a corrupt firm

N. Richard Greenfield : Where are American Jews?

June 19, 2009

Rabbi Abraham J. Twerski: Emotion v. intellect

Caroline B. Glick: Israel's rare opportunity

June 18, 2009

Jonathan Rosenblum: Sometimes it is more essential to define the nature of evil than good

Jordan "Gorf" Gorfinkle's strip: Everything's Relative

June 17, 2009

Rabbi Yonason Goldson: The Language of Confusion

The Kosher Gourmet by Linda Gassenheimer: Nothing pleases Dad more than a thick, juicy onion-smothered steak. Add home-Baked Potato Chips and …

June 16, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Career v. Careersism

Caroline B. Glick: Obama's losing streak and Israel

Richard Z. Chesnoff: ‘Palestinians’: Never Missing an Opportunity …

June 15, 2009

Israeli Prime Minister Binyamin Netanyahu: How Judea and Samaria can become 'Palestine'

Daniel Pipes: Where Netanyahu's speech failed

June 12, 2009

Rabbi Abraham J. Twerski: Some big thoughts about not acting so big

Caroline B. Glick: Obama's High Commissioner

June 11, 2009

Victor Davis Hanson: Our historically challenged President

Mitch Albom: Beware the True Believers

Lewis Grossberger: What we learn from the new Hitler photos

June 10, 2009

Mort Zuckerman: What Obama and his advisors won't -- or refuse to -- grasp about Israel and the Muslim world

The Kosher Gourmet by Steve Petusevsky Lotsa pasta: Tips, techniques and (amazing) taste

June 9, 2009

Anne Bayefsky: Obama's stunning offense to Israel and the Jewish people

Frank J. Gaffney, Jr.: America's first Muslim president?

June 8, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Merchant must take responsibility for careless shopper?

Mark Steyn: A superpower that feeds on mediocrity cannot survive for long on leftovers from the past

Richard Z. Chesnoff: How do you say 'kumbaya' in Arabic?

June 5, 2009

Rabbi Abraham J. Twerski: In quest of spirituality

Caroline B. Glick: Obama's Arabian dreams

Charles Krauthammer: The Settlements Myth

June 4, 2009

Paul Greenberg: The War Comes to Little Rock

The Kosher Gourmet by Judy Hevrdejs: Splash it on! Tap your inner jazz musician and improvise when stirring up a vinaigrette

June 3, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Q. Should terrible teacher be exposed?

Jonathan Rosenblum: The Israel Lobby: Missing in Action

June 2, 2009

Dennis Prager: The Speech President Obama Won't Dare Give in Egypt

Frank J. Gaffney, Jr.: Pressure on Israel raises war risk

Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review May 9, 2008 / 4 Iyar 5768

Coffee Break

By Greg Crosby


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http://www.JewishWorldReview.com | Only in Los Angeles, the official capital of overindulgence, ostentation, and superficiality, would you find an article in the front page business section of the paper bemoaning the fact that the economy is so bad that Southern Californians have been forced to cut back on their five dollar cups of boutique coffee. Oh, boohoo. "Learning to cope with the growing pain of costly coffee" the L.A. Times headline cried out.


The article goes on to say that more and more people have had to go to McDonald's instead of Starbucks for their morning coffee, or even, (heaven forbid!) make it at home for themselves. Can you imagine? Man, we must really be into a bad recession if folks have to actually make their own coffee at home.


Let me tell you something, personally I never understood the whole $5 cup of coffee thing. It never made any sense to me why people would pay exorbitant prices for what costs pennies to make. Many years ago when the Starbucks fad first took off, I avoided it. Then one time I found myself at an airport with time to kill and wanting a cup of coffee. The only place to get coffee in the immediate vicinity of my gate was a Starbucks. I broke down and bought a cup of coffee. Not only was it expensive, I didn't think it was very good. That was my one and only Starbucks adventure.


And another thing, what's the deal with purposely not using those common, ordinary English terms, "small, medium and large" to describe the size of coffee cups at Starbucks? Using foreign words and obscure phrases is just another way of jerking around the stupid public to think they're getting something exotic and special. Well, guess what? They're not getting anything exotic or special - they're getting a really overpriced cup of lousy coffee, that's all.


I've drunk coffee for most of my life and I know good from watery, from bitter, from mediocre. I buy good quality coffee beans from the supermarket, grind them at home each morning and brew a pot of coffee that's as good as or better than anywhere in town. I'm not saying I'm some kind of coffee wizard, I'm saying that making a decent, rich tasting cup of coffee isn't rocket science.


Yes, I know the Starbucks experience is much more than just coffee. It's all about being with the right crowd, a place to see and be seen. Hanging around, pretending to read a newspaper, going on-line with your laptop, and being oh, so cool - all this is part of the whole boutique coffee thing. I get it. But I don't want it. It's phony. It's shallow. And it is soooo LA it makes me want to throw up.


So it's not as "cool" to buy a cup of coffee at the 7/11 as it is to spend big bucks at the fancy designer coffee joints? It's much more chic to buy pretentious grande caramel triple latte with extra foam from the pimply-faced kid with the phony job description of "baristas," right? First of all, call them what they are - coffee jerks. Kids that poured sodas were called soda jerks, these kids pour coffee, they're coffee jerks. Baristas? You know what? GET OVER YOURSELVES! GROW UP!


A lackluster economy affects different people differently. So while ordinary people in other parts of the country have lost their factory jobs because of overseas manufacturing, and lost their homes due to over extending themselves with loans, and mortgaged their futures by getting further and further into debt, the poor, poor Hollywood elites have had to cut back on their mocha lattes, double espressos, and decaffeinated cappuccinos. Oh, boohoo. Double boohoo, with extra foam on top!


What's next? If the economy gets any worse Hollywood honchos may be forced to drive their own cars. The Beverly Hills crowd may have to let their live-in personal trainers and aromatherapists go. Movie stars might have to get by with only a half dozen estrogen injections a year and no more than one or two elective cosmetic/surgical procedures. The recreational drug market in tinsel town might experience a slump, or at least a bit of a dip. Tattoo parlor visits might have to be cut back to once a week. I tell you, we live in desperate times for the beautiful people.


Unless the economy turns around soon Rob Reiner may be down to only 6 or 7 meals a day. Richard Gere will certainly starve without his rice deliveries. Lindsay Lohan might have to make a choice between cocaine OR alcohol. And Barbra Streisand may have to auction off more collectables from yet another Malibu beach front estate. Boy oh boy. It's rough out here folks. Rough.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.


JWR contributor Greg Crosby, former creative head for Walt Disney publications, has written thousands of comics, hundreds of children's books, dozens of essays, and a letter to his congressman. A freelance writer in Southern California, you may contact him by clicking here.

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© 2006, Greg Crosby

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