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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Feb. 23, 2007 / 5 Adar 5767

The Wall Street Ladies Home Journal

By Greg Crosby


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http://www.JewishWorldReview.com | The Wall Street Journal is turning into a sissy newspaper. What was once the leading daily journal reporting on the traditionally male dominated world of nuts and bolts business and raw power has gone soft. In as much as any newspaper could be described in gender specific terms, the WSJ was most definitely all man. Then it went asexual, and then metrosexual, and now it is morphing into what Governor Schwarzenegger might categorize as "girly." Yes, The Wall Street Journal is going through a journalistic sex change.


The paper that devoted itself for decades to the most masculine of all masculine endeavors (short of war) - i.e.: finance, politics, and business - now reports on the latest European fashion trends and which web site offers the best deal on makeup. The tough dollars and cents reporting and business as usual articles have become almost secondary to the really important stuff in today's world, like where to go on romantic week-end getaways and the latest skinny on dieting and exercise.


Like Lon Chaney Jr. turning into the Wolfman or Dr. Jekyll becoming Hyde, the metamorphosis was slow but sure and just as frightening to watch. It started several years ago with the introduction of photos - previously the paper had used only line drawings for illustration. The line art was a long standing tradition that the Journal hung onto for well over a hundred years. Once that tradition had been broken, the flood gates of change were wide open. Photos took over.


Soon after the photos, the Journal introduced colors for the first time, and not just in photographs, color tinted pages were designed. Columns of hard news and charts and graphs are now shaded in pastel colors - in much the same way that new ten and twenty dollar bills are now printed in hues of peach, soft yellow and sea foam greens. Just as "decorator-color currency" became all the rage at the Treasury Department, so has "decorator-color columns" caught on big with Journal editors.



But the new color scheme was only the beginning of a total make-over. Next, The Journal went on a diet, narrowing its pages by 20%. Trimming its width to a more accommodating size for a woman's hands, I suspect. The Journal has also increased its daily publication from 5 days a week (Monday through Friday) to 6 days (adding Saturday).


And the editorial changes have been even more extreme than the graphics. New "life style" and "Leisure & Arts" and "Fashions" and "Travel" and "Food" and "Restaurant" and "Home &Family" sections have been added. There are recipes, fashion, television guides, fashion, celebrity news, fashion, and fashion, and fashion. Check out these actual headlines from recent issues:


"Raising Women to Be Leaders"
(main story)

"Hormone Therapy May Benefit Younger Women"
(Front page Marketplace section)

"Avoiding a 'Gown Wreck'"
(Front page Weekend Journal section)

"How Match.com Found Love Among Boomers"
(Front page Main section lead story)

"Playing Fashion's New Angles"
(Front page Pursuits section lead story)

"Strike a Pose, Count Your Blessings" (the problems of being a fashion model)
(Front page, Main section lead story)

"How to Prevent Airline Miles From Vanishing"
(Front page, Money & Investing section, column feature)

"Mood Lighting on Four Wheels" (interior ambience lighting in cars)
(Front page, Personal Journal section)

"Better to Reunite Than to Fade Away" (baby boomer rock bands re-forming)
(Front page, lead story, Marketplace section)

"Moves to Vaccinate Girls For Cervical Cancer Draw Fire"
(Front page, Personal Journal, lead story)

"High-End Skin Care Comes to Walgreens"
(Page 2, Media &Marketing section)


And the following stories were featured all on the same day on the front page of the Personal Journal section:


"How Fashion Makes its Way From the Runway to the Rack"
"Finally, Cellphone Photos Worth Sharing"
"Sick Days: When to Keep Your Kid Home From Day Care"


Not to mention articles inside on such things as: what to wear under a polo shirt; makeup artist tricks of the trade; the Westminster Dog Show; inexpensive romantic restaurants; the first weight-loss drug to be available without a prescription; and a profile on a noted woman philanthropist.


So what is the point? Are all these articles bad? No. Are some of them about things that even I might be interested in reading about? Maybe. Are they articles that Henry Ford, J.P. Morgan, or John D. Rockefeller would have cared about? Don't think so, unless they'd have a burning desire to know what the new recipes for Girl Scout cookies are, or how the new Mrs. Tom Cruise was going to restart her career.


The point is, the Wall Street Journal has now become Woman's Day Magazine. The editorial is skewed for women, albeit women with a bit of intelligence - not the young air-headed bimbos who get their opinions on world events from their favorite celebrity and consider People Magazine deep reading - but what might be called Upwardly Mobile Working Women (UPMOWOWO). Biz Chix. The new "B" girls - the Business Broads of the Boardrooms.


I realize that the Journal's hormonal changes are inevitable. And I know, in all fairness, the Wall Street Journal is really only reflecting our modern societal shifts. As the entire American culture leans further toward a more feminized society, so does the Journal. As more and more women enter business in supervisory and managerial positions, as the boardrooms of America go more and more female, as society in general becomes less a "man's world" and more a "woman's world," its financial newspaper of record will simply follow suit.


Only now the suit it will follow will be worn with Jimmy Choo sling backs and matching clutch.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.


JWR contributor Greg Crosby, former creative head for Walt Disney publications, has written thousands of comics, hundreds of children's books, dozens of essays, and a letter to his congressman. A freelance writer in Southern California, you may contact him by clicking here.

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© 2006, Greg Crosby

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