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April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review December 18, 2013/ 15 Teves, 5774

When Movie Trailers Tell Too Much

By Lenore Skenazy



http://www.JewishWorldReview.com | This weekend, my husband and I went to see a movie ("Philomena" — wonderful!) and ended up seeing five in a row.

Oh, they weren't actually called movies. The technical term is "trailers." But since they seemed to divulge every single shocking twist, surprise cameo, heart-rending moment and hilarious punch line, we feel we saved ourselves about $50 each. After all, now we don't have to see any of these films.

Even though now we sort of want to.

And that's the whole problem with trailers. They cram in so many of the highlights they can overwhelm you with delight (and explosions). It's like eating the chef's special tasting menu. Do you really want to eat an entire meal after 57 delicious — and/or exploding — appetizers?

"For me, it takes away the enjoyment," says Paul Cram, an actor in indie movies (often a drug addict; he's wiry). His biggest beef remains the trailer for the 1999 Ashley Judd movie, "Double Jeopardy." A stunning revelation changes everything — unless you saw the trailer, at which point it changes nothing, except how much you want to strangle the trailer editor.

"I really think that movie would have blown away the box office had they not shown the biggest plot point of the whole movie in the trailer," says Cram. "What's the point of seeing a mystery if you already know everything?"

Good question. That's why, in a survey of 1,000 moviegoers, the market research firm YouGov found that 49 percent feel that trailers "give away too many of a movie's best scenes."

"A perfect example is 'Life of Pi,'" says Mark Bialczak, movie reviewer for Syracuse New Times. The film's trailer showed a certain animal (NOT a tiger) doing something that was completely thrilling ... the first time you saw it. Which was in the trailer.



Commenters writing to his blog complained about similar travesties, including the trailer for the movie "Sideways" that featured a fight scene that created one of the biggest U-turns of the whole plot. "Knowing the end of that story line before walking into the theater is RIDICULOUS," wrote Steven T. Winston, "and shows ZERO respect for the writers/directors of the work being promoted." Not to mention the moviegoers.

Winston harks back to the days of "Alien," when all you knew from the trailer was that in space, no one could hear you scream. What were you screaming about? Who couldn't hear you? That was left to the greatest trailer of all, the one you screen in your mind when your imagination gets going.

"Yo, Luke. I'm your father." That's the kind of trailer we're seeing now. "Dorothy, you had a bad dream." "We'll always have Paris, even though you're going to go off and live with your boring husband instead of me, Rick, here in Casablanca."

The trailer-makers have forgotten (or are tasked with forgetting) that when it comes to getting us excited, more is often less — and always has been. Cram, the actor, put it best: "Shouldn't a good trailer be like flirting with someone new? But often it's like the trailer just takes off its pants and underwear and starts twerking."

That's when you close your eyes, stick your fingers in your ears and start singing the alphabet song.

Which, come to think of it, works if and when your first date starts twerking, too.

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© 2013, Creators Syndicate

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