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May 22, 2013

John Thorne: They launched the 'Arab Spring' but now yearn for the good old days of a strongman

John Rosemond: 'Disciplinary math' adds up to parental successl

Warren Richey: Are prayers before public meetings OK? Supreme Court to decide
Rick Montgomery: Use of ADHD drugs as study aid raises concern on campuses

Brierley Wright, M.S., R.D.: 6 convincing reasons you should keep carbs in your diet

Eoin O'Carroll: Scientists examine nothing, find something

The Kosher Gourmet by Carole Kotkin: This soup is made from one of the great pleasures of spring: A wonderful pairing of rosy color and earthy tang

May 20, 2013

Richard A. Serrano: Is Meir Kahane's assassin now a changed man?

Hannan Adely: Town raises Palestinian flag at City Hall

Melissa Healy: Genetic copies of living people from embryos no longer science fiction
Morgan Housel: When smart investors do stupid things

Sharon Saloman, M.S., R.D.: Hunger games: Eat more, weigh less, without starving

Jewz in the Newz by Nate Bloom : Jews Inducted into Rock Hall of Fame; Anton Yelchin co-stars in New "Trek" film; Kutcher (but not Kunis) visits Israel; Jewish TV Star Praises Jewish Rap Star

The Kosher Gourmet by Cathy Pollak: WARNING: This WALNUT CAKE WITH PRALINE FROSTING, perfect for afternoon coffee, is addicting

May 13, 2013

Rabbi Nathan Lopes Cardozo: Why the giving of the document that would permanently change the world could only be done in desolation

David G. Savage: Church-state, literally? Supreme Court weighing public school graduation in a church

Emily Alpert: Recession dragged down birth rates for less-educated women
Morgan Housel: The deep downside of home ownership

Peter Teffer: Will Dutch police soon be stalking cybercriminals on your computer?

Heidi McIndoo, M.S., R.D.: Meatless 'meat' can have its own set of problems

The Kosher Gourmet by Diane Rossen Worthington: Celebrate! This must-try appetizer is delicate yet has depth of flavor: Corn-Leek Cakes with Caviar, Smoked Salmon and Creme Fraiche

May 10, 2013

Rabbi Berel Wein: Be all that you should be

Caroline B. Glick: The dirty little secret about Israel's Arabs

Mona Charen: Hawking's Moral Calculus: The man and the movement he embraces
Morgan Housel: The biggest retirement myth ever told

Sandi Doughton: Eyes may provide new insight into brain problems

Jewz in the Newz by Nate Bloom : The Great Gatsby's Jewish Ties; Jews in the "Time 100 list" List; People's Most Beautiful Women

The Kosher Gourmet by Linda Gassenheimer: A sweet-hot meal: Pear salsa spices up salmon

May 8, 2013

Peter Ford: Why China is welcoming both Israel's Netanyahu and Palestinians' Abbas

Warren Richey: Obama administration quietly backs out of appeal over new contraceptive mandate

Fred Weir: At Kerry-Putin meeting, US-Russia relations thaw --- a tad
Amanda Paulson: Study reveals sad truths about community colleges

Harvard Health Letters: Evidence weak that zinc, echinacea are beneficial

The Kosher Gourmet by Leela Cyd Ross : Almost too pretty to eat, this colorful salad with Sicilian inspiration will tickle the taste buds and delight your visual sensibility

May 6, 2013

Edmund Sanders and Patrick J. McDonnell: Think Israel's objective in Syria is to weaken Assad or embolden the rebels? Think again

Brian Bennett: Israeli airstrikes may show weakness in Syrian defense

Michael Ollove: Millions of ex-felons, parolees and those on probation are about to be entitled to tax-payer paid health coverage
Karen Kaplan: Most men can skip PSA test for prostate cancer, urologists say

Kimberly Lankford: How to track down a lost life insurance policy

Dream of Mars exploration achievable, experts say

The Kosher Gourmet by Susan M. Selasky: EGGPLANT WRAPS are an easy, sumptuous and scrumptious meal

May 3, 2013

Rabbi Nathan Lopes Cardozo: Human Courage and the Unavoidable, Disturbing Text

Steven Emerson: Attorney General Fights CAIR in Court, Lauds it in Public

Mediterranean diet helps beat dementia: study
Harvard Health Letters: When to be screened for a hearing problem

Jewz in the Newz by Nate Bloom : Iron Man's Jewish Connections; Marc Maron's New TV Show; Martin Landau Grows Up with Israel; Shalom, Allan Arbus

The Kosher Gourmet by Diane Rossen Worthington: A sweet surprise for Mother's Day dessert

May 1, 2013

Jonathan Rosenblum: An Improbable Journey to Orthodoxy

Jonathan Tobin: Blame Obama, Not Israel for Syria Push

Kids, kittens the Same? With employee perks at struggling Internet pioneer Yahoo! it's hard to tell
Halena M. Gazelka, M.D.: Mayo Clinic Medical Edge: What you need to know about implanted pain relief devices

Sandy Kleffman: Artificial kidney offers hope to patients tethered to a dialysis machine

Jessica Shugart: When it comes to math, MRIs may be better than IQs

The Kosher Gourmet by Mario Batali: The celebrated chef on how high-maintenance ASPARAGUS RISOTTO need not be

April 29, 2013

Roy Gutman: Poland's new Jewish museum celebrates life, doesn't revisit Holocaust

Mark Clayton: Terrorism in America: Is US missing a chance to learn from failed plots?

Kim Murphy: Boston Bomber's 'Svengali' Revealed
Morgan Housel: He's rich, smart and old: Listen to him

Thomas Salinas, D.D.S.: Mayo Clinic Medical Edge: The safety of amalgam fillings

Harvard Health Letters: Tomatoes and stroke protection

Pete Spotts: Tiny satellites + cellphones = cheaper 'eyes in the sky' for NASA

The Kosher Gourmet by Diane Rossen Worthington: Swing into spring with lemon cream pie

April 26, 2013

Rabbi Abraham J. Twerski: The world is a mirror

Caroline B. Glick: Time to confront Obama

Clifford D. May: Defense in the Age of Jihadist Terrorism
Kimberly Lankford: New strategies ease pain of paying for long-term care insurance

Howard LeWine, M.D.: Ask the Harvard Experts: Too much ibuprofen?

Sharon Palmer, R.D.: How to feel your best -- with plenty of energy, a healthy weight and optimal mental and physical function -- without driving yourself batty

Jewz in the Newz by Nate Bloom: Jewish Major Leaguers, 2013; New Movies and Comedy Show; Shalom, 'Lumpy' (Leave it to Beaver)

The Kosher Gourmet by Emily Ho : A bright and cheerful salad to herald the warmer months ahead

April 24, 2013

Steven Emerson: Boston Bomber Exposes Islamist Secret

Morgan Housel Admit it: No one has any idea what's going on
Harvard Health Letters: Can you get headaches from headache medication?

Kerri-Ann Jennings, M.S., R.D.: How to easily get more Omega-3s in your diet

Melissa Healy: Pot in a pill: All the pain relief without the smoke

The Kosher Gourmet by Susan Russo: Chipotle Chili Butternut Squash Soup is bold, zesty, hot

April 22, 2013

Ken Dilanian: Counterterrorism's future is unclear

US man departing country arrested on terror charges
Barbara Williams: An unorthodox but growing treatment in a 9-year-old's battle against cancer

P.J. Skerrett, M.D.: How to recognize a good whole grain product

Jewz in the Newz by Nate Bloom: Teen actor Jonah Bobo in New Flick: Hunky James Wolk on Mad Men; Erich Segal's Daughter Writes Prize-Winning Jewish Novel


Jewish World Review December 27, 2012/ 14 Teves, 5773

The black market for movie raves

By Barry Koltnow




http://www.JewishWorldReview.com | (MCT) There are times when I feel sorry for people who can read.

If you can read, you are likely to be terribly confused by movie ads.

Despite its nearly three-hour length and non-stop singing, many movie critics, some more respectable than others, have been calling "Les Miserables" the best picture of the year.

For instance, when Ben Affleck's "Argo" was shown in Toronto, it was hailed as the best picture of the year in newspaper ads and television commercials. That is, until the musical "Les Miserables" was shown early to critics, who immediately declared it to be the best picture of the year.

No sooner had movie-goers settled on that film when "Zero Dark Thirty" was named the best picture of the year when it was screened for critics, just after "Lincoln" was called the best picture of the year. And close on Honest Abe's heels were "Django Unchained" and "Amour" — both cited in numerous ads and commercials as the best picture of the year.

Oh, we forgot to mention "Silver Linings Playbook," which has been proclaimed the best picture of the year, and "Anna Karenina," another film promoted in ads as the best picture of the year. Wasn't "Life of Pi" the best picture of the year for a while?

Just about the only recent film not named by anyone as best picture of the year was the dreadful Gerard Butler soccer film "Playing for Keeps," although a Miami TV reporter is quoted in ads insisting that the film "will warm your heart and make you fall in love again and again."

And that is my point. The movie studios don't have to make up quotes for their ads. They can always find someone to say it for them. Unfortunately, with the growing popularity of social media, the field of quote hacks has grown exponentially.

OK, they're not all hacks. There are a few legitimate movie critics quoted in ads for quality films. These are sincere professionals who believe these movies are worthy of the testimonials. But real critics don't supply quotes to the studios. Instead, studio ad reps extract quotes from published reviews.

The same can't be said for the magazine, TV, radio and online critics who either are fanboys who like everything, or leeches who want to ingratiate themselves with the studios so they can continue to be invited to free junkets and screenings. Some of these people just like seeing their names in ads. Others think of themselves as unpaid employees of the studios, part of the marketing team. They don't care that their gushing quotes might mislead the public.

And these hacks are not satisfied with just sending favorable quotes to the studios. Some will even go so far as to alter their online reviews to accommodate the studios.

Let me show you how it might work in a conversation between two fictional studio executives. I'm sure these executives don't exist in the real studio system, and no conversation like this has ever taken place. I'm making the whole thing up.

Ad Guy: I need a quote.

Blogger Wrangler: Give me liberty or give me death?

Ad Guy: Be serious for a minute. I don't need just any quote. I need a quote for our new Christmas movie.

Blogger Wrangler: Why didn't you say so? I can get you "Rollercoaster Ride of the Summer!" with one phone call.

Ad Guy: Really? For a Christmas movie?

Blogger Wrangler: How about "Perfect for the holidays"?

Ad Guy: I love it. Do you have a quote like that?

Blogger Wrangler: Not yet. Let me make a call. I've got a dozen bloggers who will gladly change their reviews to include any quote we need.

Ad Guy: That's so unethical.

Blogger Wrangler: What's your point?

Ad Guy: I was just pulling your leg. Can we get a respected critic that people have heard of?

Blogger Wrangler: Don't be ridiculous. Respected critics won't feed us quotes. We've got to go to these bloggers who nobody reads.

Ad Guy: But people will see right through that ruse.

Blogger Wrangler: That's why we do the attribution line so small in the television commercials that you need a magnifying glass to read the names. And in newspapers, nobody really cares about who said it. People only care about the quote. If you put an exclamation mark at the end, it looks like someone important said it.

Ad Guy: Do you have favorite quote hacks that you trust?

Blogger Wrangler: Of course. I've got a couple of guys who don't even see the movies. They always supply us with the most positive quotes.

Ad Guy: Don't they ever write a negative review?

Blogger Wrangler: They know that if they write a negative review, they don't get in the ad.

Ad Guy: Why do they do it?

Blogger Wrangler: It gets them free publicity for their blogs.

Ad Guy: Don't you feel guilty using these hacks?

Blogger Wrangler: Why? I'm not a journalist.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.



Comment on Barry Koltnow's column by clicking here.


Previously:

The 10 worst movies of 2012
2012's most annoying celebrities
Lindsay Lohan needs to be ignored
Red Dawn' remake reflects China's box-office pull
Fall movie season ends with lessons learned
The 10 best Bond villains ever
Readers weigh in on confusing movies
10 most confusing movies of all time
Do you enjoy going out to the movies?
Sylvester Stallone, the Dalai Lama and me
Watch August movies at your own risk
Nothing new in the new Spider-Man movie
Grading the summer movies . . . so far
Readers are angry about TV network practices, too
TV networks have some explaining to do
The night Johnny Depp made me a star
Summer movies: the dark horses
Lindsay, Ashton, Kim --- are they kidding?
Readers pick their favorite baseball movies
Our 10 favorite baseball movies
The most over-hyped movies of 2012
The 10 worst best pictures ever
The greatest Oscar acceptance speech NEVER given
The worst biopics ... ever
20 celebrity questions that must be answered in 2012
The Golden Globes are meaningless
The 10 Most Annoying Celebrities of 2011
The funniest comedy teams
Fake celebrities ignite real controversy
Hollywood: Stop spoiling our movies
Mob expert reveals his favorite gangster flicks
Good riddance, Harry Potter
The coolest car movies ever made
Our favorite teacher movies
Are women funny?
Our special snarky summer movie guide
The 10 most pressing show biz questions
Readers weigh in on the royal wedding
The royal wedding: I don't get it
Readers reach verdict on lawyer column
Our favorite lawyer movies ever
Readers pick their worst Oscar winners
The 10 worst best pictures ever
25 hit-man movies to die for
The 10 greatest sidekicks ever
The 10 biggest celebrity missteps of 2010
Who's cooler than Steve McQueen? (Answer: nobody)
The best revenge movies ever
The good old days, when celebrities weren't train wrecks
Making sport of celebrities
Youth will be served? Don't give me that trash!
A celebrity answer is no answer at all
Caution: geniuses at work



© 2010, The Orange County Register; Distributed by McClatchy-Tribune Information Services.

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