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Nov. 6, 2009
Rabbi Berel Wein: Choosing to hear
JWisdom.com Zero to 1/60th: How to Empower An Hour with Gavriel Aryeh Sande (7 minutes)
Caroline B. Glick The mullahs' big week
Suzanne Fields A Fallen Wall for Fallen Man
Nov. 5, 2009
The Kosher Gourmet: Three scrumptious -- but simple -- butternut squash dishes
JWisdom.com Hidden Hints: Unlocking Faith & Prayer with Rabbi Jay Yaacov Schwartz (10 minutes)
Nov. 4, 2009
Tom Hamburger and Kim Geiger: Should prayers be covered?
JWisdom.com When God played peacemaker With Rabbi Sroy Levitansky (5 minutes)
Nov. 3, 2009
Martin Peretz: Beware, Barack. Beware, Rahm. Beware, Axelrod
JWisdom.com Are you are closet idolater? With Sara Yoheved Rigler (10 minutes)
Nov. 2, 2009
Paul Greenberg: The Holocaust is now on Facebook
JWisdom.com Abraham's Strange Change With Rabbi Yitzchok Fingerer (5 minutes)
Oct. 30, 2009
Rabbi David Aaron: Secret to Immortality
Caroline B. Glick Silencing dissent in America
Oct. 29, 2009
Lini S. Kadaba: Do tactics avert flu or reduce humanity?
JWisdom.com We Must Revamp our Religious Vocabulary With Gavriel Aryeh Sanders ( 10 minutes)
Oct. 28, 2009
Rabbi Yonason Goldson: Atheists in Bubbleland
JWisdom.com Why what we wear impacts who we are With Rabbis Mordechai Becher, Menachem Golberger and Aliza Bulow ( 10 minutes)
Oct. 27, 2009
Paul Greenberg: The United Nations Is Outraged Again, Or: Department of Mideast Static
JWisdom.com The Science of Love With Rabbi Jonathan Rietti ( 7 minutes)
Oct. 26, 2009
The Jewish Ethicist by Rabbi Dr. Asher Meir: Damaging disclosures with a twist
JWisdom.com Wisdom and Wonks With Rabbi Eytan Feiner ( 7 minutes)
Oct. 23, 2009
Rabbi David Aaron: Are you ready for the ultimate pleasure?
JWisdom.com Watermark and oneness with Rabbi Sroy Levitansky ( 4 minutes)
Caroline B. Glick Stop using limited powers in a way that expands our enemies' advantages over us
Oct. 22, 2009
Steven Emerson: Terror Cases Share Desire to Kill Americans
JWisdom.com No More More Family Fights --- Really? By Sarah Chana Radcliffe ( 5 minutes)
Oct. 21, 2009
Tonya Alanez: Holocaust denier sues survivor, calling Auschwitz memoir 'vicious lies'
JWisdom.com Meditating Jewishly: A Panacea for Success by Sarah Yoheved Rigler ( 7 minutes)
Oct. 20, 2009
Dennis Prager: Obama and Dalai Lama: Why Israel Worries about U.S. President
JWisdom.com Abraham was not religious By Rabbi Yitzchok Fingerer ( 6 minutes)
Oct. 19, 2009
JWisdom.comWhy Good People Do Bad Things By Rabbi Eytan Feiner ( 7 minutes)
Oct. 16, 2009
Rabbi Yonason Goldson: The Perfect Number
JWisdom.com Hearing Voices By Rabbi Sroy Levitansky ( 5 minutes)
Caroline B. Glick How Turkey was lost
Oct. 15, 2009
Jeff Jacoby: Peace vs. the 'peace process'
JWisdom.com: Former MTV producer and stand-up comedian Rabbi Lawrence Hajioff: Taming a Control Freak (A VERY fast 15 minutes)
Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review December 13, 2007 / 4 Teves 5768

The Oprah factor: A big boost for Obama

By Dick Morris & Eileen Mc Gann


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http://www.JewishWorldReview.com | The era of celebrity endorsements ended some time ago. We no longer buy the shaving cream that Derek Jeter tells us to use; nor do we vote as some Hollywood actor suggests. We have come to assume that political endorsements are often the product of partisan loyalty rather than any particular standard of merit and that commercial testimonials come only in exchange for cash.


But Oprah's endorsement of Sen. Barack Obama (D-Ill.) is truly unique and will have a profound impact on the presidential race. She transforms a candidacy into a movement and will increase his momentum from a growth curve to a surging wave.


It is not just that people trust what Oprah says. Her endorsement is important because of who she is and what message her support sends to those like her. As the most famous black woman in the world, she is a cultural icon. And as a figure who effortlessly crosses the racial divide, she has a special role in a presidential primary that pits the first woman against the first black to contest for president with a serious chance of victory. In this environment, Oprah's demographic is her message.


Oprah sends a message to all American women that it is OK not to vote for Hillary and one to African-Americans that they need to vote for Obama. Were Oprah seen primarily as a black leader, her endorsement of a candidate of her own race running against one of her own gender wouldn't mean that much. If her reputation were one for putting her race constantly ahead of her gender, her endorsement of Obama would seem automatic. But that is not who Oprah is.


She is iconic to women of all races; to them she's a woman who is black, not a black who is female. So her refusal to endorse a fellow female seeking the presidency is tremendously significant to women voters. She sends a message by her unusual intervention in a political contest in which a woman is running. It reads: A woman, yes. This woman, no.


Oprah's embrace of Obama's message of change stamps his campaign mantra as legitimate and turns experience into a disqualification rather than an attribute for Hillary. That this much-admired woman would turn against Hillary in order to seek change in Washington lifts Obama to JFK proportions even as it pins on Hillary — to her detriment — the Nixon slogan of 1960: "Experience counts."


But to black voters, Oprah's endorsement, precisely because it flies in the face of her gender, is especially significant. The message it sends to African-Americans is: It's time. Her foray into politics to endorse Obama makes it clear that his candidacy has special relevance to all black men and women everywhere. It is not so much that she has reached into politics to back Obama as that the senator's candidacy has such meaning for any citizen who is black that it reaches into Oprah's life and demands that she come forth to support it. Her endorsement seems to suggest that just as anti-Catholic bigotry went away when John Kennedy was elected, so racism may fade in the aftermath of an Obama presidency.


Oprah's backing also helps tilt the balance of power to Obama and away from John Edwards. Two challengers would have much less chance of beating Hillary than one would in a straight-on battle. But Obama and Edwards sound so much alike that it is hard to distinguish for which one to vote. Oprah's endorsement almost anoints Obama as the challenger.


Finally, we must recognize that this is truly the first Christmas campaign, conducted not only against the harsh backdrop of news coverage but on a stage also festooned with holiday cheer. Now, in addition to the flag as a prop for campaigning, we have reindeer and Santa. Oprah is from the world of Christmas — mystical, cheerful, appealing, even beguiling. She is no policy wonk but is cast well as a black, female St. Nick bringing joy to the world. Her endorsement softens Obama, wraps him up, and makes of him a Christmas present to America.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.


JWR contributor Dick Morris is author, most recently, of "Outrage: How Illegal Immigration, the United Nations, Congressional Ripoffs, Student Loan Overcharges, Tobacco Companies, Trade Protection, and Drug Companies Are Ripping Us Off . . . And". (Click HERE to purchase. Sales help fund JWR.) Comment by clicking here.



Dick Morris Archives


© 2007, Dick Morris

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