In this issue
April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Nov. 9, 2009 / 22 Mar-Cheshvan 5770

Your face in lights in Times Square — just buy this T-shirt

By Mitch Albom

http://www.JewishWorldReview.com | When I was a kid, I went to Times Square and looked up at the billboards. They were massive. Biggest signs I ever saw.

"How do you get up there?" I asked my grandmother.

"You have to be famous," she said.

For the rest of my childhood, that was the mountaintop of celebrity. A billboard in Times Square. The fact that you had to crane your neck to see it, to squint into the blinding sun of fame.

On every visit, I took notice of what ruled the Times Square roost. Was it a new Broadway show? Was it someone modeling low cut jeans? Was it that famous coffee pot for A&P that opened and emitted steam? Whatever loomed, it was larger than life.

But now?

Now it could be Phil. Or Jane. Or Irv.

Or Tyler, Max, Freddy or Sam, your little brother, your next-door neighbor or the mailman.

Thanks to a new promotion, you can be the giant face in Times Square -- for 15 seconds.

Andy Warhol was only slightly off.

What a great concept

This new 25-story opportunity comes courtesy of American Eagle, the clothing chain, which is opening a store in Times Square and is offering anybody who buys anything from that store the chance to be on its massive billboard for 15 seconds.

You don't even have to buy something expensive. A shirt. Pants. Even a pair of socks will do. You fork over a few bucks, they take your photo, you run outside and, within 15 minutes, there you are, larger than life, for 15 seconds -- which, of course, is long enough to snap a gazillion photos, send them out all over the Internet and live in your moment of fame forever.

They even let you craft a small message. So now instead of "SEE 'CATS'!" we can read "I'M MIKE -- GO BLUE!"

On the one hand, it's a brilliant marketing idea. Who wouldn't buy a pair of socks for the Mt. Olympus of commercial exposure? This is the famous air space that once featured a giant winking penguin and a billboard of people's butts adorned with smiley faces.

"We'd love this to become the newest landmark in Times Square," the marketing chief for American Eagle, Steve Kubinski, told USA Today this past week.

What a stupid concept

On the other hand, if everyone is literally famous for 15 seconds -- and for nothing more than buying a flannel shirt -- how famous is famous?

This is all part of the narcissism culture that moved from T-shirts with your kids' faces to chest-thumping to celebratory rap lyrics to reality TV to YouTube postings and now, to the last pinnacle, a Times Square billboard.

Didn't you once have to DO something to become famous? Now being famous IS doing something. The most important currency in this country is not measured on green paper. It's measured by how many people point at you and say, "Aren't you ...?"

I have this vision of a future world where it is so easy to be famous the only celebrated person will be the one who escapes attention, like some fugitive, a dark knight of anonymity.

Of course, that will be hard to do when everyone gets his face 25 stories high.

It makes me wonder what my grandmother would have thought. Walking through Times Square, holding her grandson's hand, seeing him look up, eyes wide, and ask her, "Who's that?"

And she'd say, "That's Phil. And those were ugly socks."

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