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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Oct. 17, 2013/ 13 Mar-Cheshvan, 5774

Fashion Can't Be Tech's New Big Thing

By Froma Harrop



http://www.JewishWorldReview.com | I never cared much for the tarted-up Burberry. The upscale British clothier sells its wares at prices for which one might reasonably demand a classic style lasting through several monarchies. But that's just me talking. Burberry is said to have turned its traditionalist label around thanks to fashion innovation. So that's just me talking.

Apple Inc. has hired Burberry CEO Angela Ahrendts to apply her fashion smarts to updating its 400 stores and online shopping experience. On this I feel better equipped to predict success or failure.

A number of tech businesses are now getting mixed up with fashion. That's a dangerous trend, for tech.

It threatens to turn tech's minimalist cool — a user-centered simplicity mastered by Apple's founding genius, Steve Jobs — into something complicated, not to mention sexist.

Apple has enhanced the iPhone's innards several times, but set an early model on a bar next to the latest and they look fairly alike. Only jerks sniff at someone holding last year's iPhone.

A strange article in The New York Times portrayed the tech foray into fashion as good for tech and a means of empowering women in the male-dominated gadget business. At Google Glass, the reporter wrote, "women are leading hardware and business efforts for one of Google's biggest-ever product gambles." (Google Glass is a kind of computer on goggles.) The new female hires are advising Google on color and look.



Most horrifying is the headline, "Women at Google Looking Past the Glass Ceiling" over a photo of Google founder Sergey Brin slouching in old jeans and rubber sole shoes — surrounded by Diane von Furstenberg and models in metatarsal-killing spikes, chains wrapped around their ankles. Was gender equity ever such?

We appreciate that much of tech has a fashion-accessory angle. The cutting-edge tablet and video camera have become the hipster's conspicuous consumption. And yes, Google sells computer glasses, and Samsung, computer watches. But true tech elegance rides on complex capabilities under a cover of effortless simplicity. Me talking.

Consider the Apple Stores, which Burberry's ex-CEO is supposed to save from their allegedly outdated look. Most I visit are mob scenes. One is reminded of the Yogi Berra line about an old Italian restaurant: "Nobody goes there anymore. It's too crowded."

Two things make the Apple Stores beautiful. One is they are a place of tech fantasy. Go there and leave convinced that with a few clicks of the keys you can make an entry for the next Sundance Film Festival.

Secondly — and this is even more important — they serve as clinics offering outpatient care for those in the midst of technical meltdown. If you're an Apple customer with a software problem, hardware problem or don't-know-which problem, you can limp into an Apple Store knowing that you will skip away with some kind of answer, if not a fix.

Apple's most loyal customers are we who have spent hours on the phone being sent to three continents for help getting a gadget to work. We know that the greatest luxury isn't fashion. It is service.

The Apple Stores have that hip minimalist vibe with a layout as predictable as a Sam's Club. Also predictable are the employees in colorful tees, there to listen patiently to your tale of confusion and carefully trained never to make the customer feel stupid.

Fantasy married to utility was Steve Jobs' brilliant formula. Don't mess with that.

Computerized glasses in tangerine are not exactly the next tech must-have. They illustrate consumer tech's problem. It needs to find the next big new thing. The place to look for that is not on a fashion runway but in a geek's garage.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

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Previously:


10/15/13 The Generations Rock On

© 2013, Creators Syndicate

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