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April 21, 2014

Andrew Silow-Carroll: Passoverkill? Suggestions to make next year's seders even more culturally sensitive

Sara Israelsen Hartley: Seeking the Divine: An ancient connection in a new context

Christine M. Flowers: Priest's execution in Syria should be call to action

Courtnie Erickson: How to help kids accept the poor decisions of others

Lizette Borreli: A Glass Of Milk A Day Keeps Knee Arthritis At Bay

Lizette Borreli: 5 Health Conditions Your Breath Knows Before You Do

The Kosher Gourmet by Betty Rosbottom Coconut Walnut Bars' golden brown morsels are a beautifully balanced delectable delight

April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review

READING THIS WILL MAKE YOU THIN AND HAPPY!

By Jim Mullen




http://www.JewishWorldReview.com | Lots of people think subliminal advertising means that advertisers get us to buy their products by secretly inserting in their TV ads the words "sex" or "buy this" -- words that fly by so fast that viewers aren't even aware they've seen them. It works because, as we all know, if you see the words "buy this" flash by so fast that you don't even know you've seen them, there's absolutely nothing you can do to prevent yourself from hopping in the car and purchasing that product, even if you don't want it or need it.

If subliminal advertising really worked that way, we'd all be saying things like, "Gee, honey, why did you buy a 50-pound sack of dog food when we have a cat?" or, "Why did I just buy a riding mower when we live in a high-rise?"

That doesn't mean there isn't subliminal advertising. It just means it doesn't work the way most people think it does, like some kind of evil hypnotism.

Here's how it really works. You see an ad for a company that delivers pizza. The ad talks about how good the pizza tastes, how inexpensive it is, how happy you and your family will be that you didn't have to cook dinner -- time you can now spend watching more TV and even more pizza commercials.

The subliminal part is that no one in the commercial who is eating fattening, cheesy pizza with garlic-butter bread chasers and a "free" bottle of sugary soda is an ounce overweight. It's a miracle! The subliminal message is that you can eat this high-calorie food all day long and look like the models and actors in the ad. If you asked the models if they ever eat pizza, they would probably all say "never" or "once a year" or "I run a marathon once a week." After all, unlike you and me, they have to stay thin and good-looking to be in commercials.

Beer commercials always show young, attractive, sober people having fun and hooking up. No one in a beer commercial burps or has a beer belly, glazed eyes or missing teeth. The ads never show some puffy-faced sad sack throwing up in the men's room or going home alone, drunk and less happy than he was before he downed his first six-pack of the day.

The subliminal message in these commercials is that if you drink beer, you'll have fun and be good-looking and score with all the babes. Advertisers hardly need to flash the word "sex" in the middle of the commercial, when that's what the whole commercial is about to begin with. There's more sexual innuendo in the average beer commercial than there is in an ad for Viagra.

Some say people drink to forget. If so, it's to forget how much they've already had to drink today. Ask any bartender how many of his customers drink because they are so gosh darn happy and well-adjusted.

Look at the people in the commercials for fast-food restaurants on TV. Again, they are all model-thin and have the healthy glow you get from eating a lot of green vegetables, fruits and salads and from exercising regularly. Then look around the real fast-food restaurant the next time you visit one. Notice anything different? Where are all the healthy-looking people? Who are you going to believe? Your own eyes or the TV commercial?

There's nothing wrong or immoral or secret about what the advertisers are doing. It's perfectly acceptable to show your product in the best possible light, to emphasize its good points. That's advertising's job. But we should be smart enough to know there's a hook in the middle of every lure.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

Comment by clicking here.

Jim Mullen is the author of "It Takes a Village Idiot: Complicating the Simple Life" and "Baby's First Tattoo."


Previously:


The Seven Secrets of Success
It's tough living off the gridIt's tough living off the grid
How not to clean the houseIt's tough living off the grid The yellow badge of cowardice
Any way you slice it
Home sweet homeschooling
Don't Head for the Borders
Money ball
Golf and death go hand in hand
Tune in, turn off, unplug
The radar curtain
Is Steve Jobs clouding my privacy?
The gift of garbage
Johnny Intern, Ph.D.
Twenty-foot fences make good neighbors
You must remember this…
TV experts and real news
Hey caller, where's the fire?
My sad cushy life
Pacemaker, don't you mess around with me
Big Brother is skinny
Flight of the snowbirds
This HDTV needs child support
Dear Future: Where's the dome?
Not so elementary, my dear Watson
A vacation revolution
Your call is very unimportant to us
Life: There's no app for that
Bam! Practical kitchen magic
Poisoning myself
Ban Huck Finn in schools --- even the sanitized version!
$38,000 for traffic and weather updates
2011 Predictions: Nostradamus was a hack
2010: A year of annoying junk
Why do bad things happen to stupid people?
Moving on from movie theaters
Money never sleeps, but it does pass out
President Trump kept it classy
Stalking your college kid won't change a thing
Putting my life in ‘Jeopardy’
Mo' government, mo' problems
iLostIt
Dressed for excess
Expert tease
The mysteries of Jersey
‘You are a toilet, where am I?’
Don't we all cheat at the game of life?
What happens when I forget where Google is?
Don't let the doorman hit you on the way out
Picasso fiasco
Purple (hair) ‘Daze’
Let me hear your body talk
Working from work
Babies deserve clean restrooms, too
3-year-old bear-killers are a thing of the past
Money-making ideas on the fly
Collecting and hoarding
Chain of fools
Please come pick up your acting awards, ESPN commentators, you've earned them
You've been superpoked by the U.S. gov't
e-Readin', e-Writin' and e-Rithmatic
A pose by any other name
Warning: Column contains 2010 spoilers
‘He loves only gold, only gold’
Think about direction, wonder why …
Flushing your money down a diamond-studded toilet
More like ‘wack’ Friday
The good, the ad and the ugly
The desert of the real
Let books be large and in charge
I was insulting people way before the Internet
GPS drill sergeant: Left, right, left!
Butterfly in the sky, you make winds go twice as high
Music to my ears it's not
You don't light up my life
Fair or not: Country living is far from ‘Little House’
A parable for the ‘ages’
Top 100 Cable news stories of the century
Green dumb
A developing story
Thinking outside the lunch box
What's good for the goose is good for the scanner
Newspapers will survive, but network TV?
A really big show of generation gaps
When pigs flu
The reports of our decline have been greatly exaggerated
Mergers and admonitions
Invest in gold: little, yellow, different
Stuck in Folsom Penthouse
Collecting karma
Setting loose the creative ‘juice’
It's all in the numbers
You're damaging your brain with practical skills
The real rat pack
The unspeakable luxury of the Park-O-Matic
Gross-ery shopping



© 2009, NEA

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