May 13, 2013 Rabbi Nathan Lopes Cardozo: Why the giving of the document that would permanently change the world could only be done in desolation David G. Savage: Church-state, literally? Supreme Court weighing public school graduation in a church Emily Alpert: Recession dragged down birth rates for less-educated women Morgan Housel: The deep downside of home ownership Peter Teffer: Will Dutch police soon be stalking cybercriminals on your computer? Heidi McIndoo, M.S., R.D.: Meatless 'meat' can have its own set of problems The Kosher Gourmet by Diane Rossen Worthington: Celebrate! This must-try appetizer is delicate yet has depth of flavor: Corn-Leek Cakes with Caviar, Smoked Salmon and Creme Fraiche May 10, 2013 Rabbi Berel Wein: Be all that you should be Caroline B. Glick: The dirty little secret about Israel's Arabs Mona Charen: Hawking's Moral Calculus: The man and the movement he embraces Morgan Housel: The biggest retirement myth ever told Sandi Doughton: Eyes may provide new insight into brain problems Jewz in the Newz by Nate Bloom : The Great Gatsby's Jewish Ties; Jews in the "Time 100 list" List; People's Most Beautiful Women The Kosher Gourmet by Linda Gassenheimer: A sweet-hot meal: Pear salsa spices up salmon May 8, 2013 Peter Ford: Why China is welcoming both Israel's Netanyahu and Palestinians' Abbas Warren Richey: Obama administration quietly backs out of appeal over new contraceptive mandate Fred Weir: At Kerry-Putin meeting, US-Russia relations thaw --- a tad Amanda Paulson: Study reveals sad truths about community colleges 'Garbage man' in cells could extend life Harvard Health Letters: Evidence weak that zinc, echinacea are beneficial The Kosher Gourmet by Leela Cyd Ross : Almost too pretty to eat, this colorful salad with Sicilian inspiration will tickle the taste buds and delight your visual sensibility May 6, 2013 Edmund Sanders and Patrick J. McDonnell: Think Israel's objective in Syria is to weaken Assad or embolden the rebels? Think again Brian Bennett: Israeli airstrikes may show weakness in Syrian defense Michael Ollove: Millions of ex-felons, parolees and those on probation are about to be entitled to tax-payer paid health coverage Karen Kaplan: Most men can skip PSA test for prostate cancer, urologists say Kimberly Lankford: How to track down a lost life insurance policy Dream of Mars exploration achievable, experts say The Kosher Gourmet by Susan M. Selasky: EGGPLANT WRAPS are an easy, sumptuous and scrumptious meal May 3, 2013 Rabbi Nathan Lopes Cardozo: Human Courage and the Unavoidable, Disturbing Text Steven Emerson: Attorney General Fights CAIR in Court, Lauds it in Public Mediterranean diet helps beat dementia: study Harvard Health Letters: When to be screened for a hearing problem Jewz in the Newz by Nate Bloom : Iron Man's Jewish Connections; Marc Maron's New TV Show; Martin Landau Grows Up with Israel; Shalom, Allan Arbus The Kosher Gourmet by Diane Rossen Worthington: A sweet surprise for Mother's Day dessert May 1, 2013 Jonathan Rosenblum: An Improbable Journey to Orthodoxy Jonathan Tobin: Blame Obama, Not Israel for Syria Push Kids, kittens the Same? With employee perks at struggling Internet pioneer Yahoo! it's hard to tell Halena M. Gazelka, M.D.: Mayo Clinic Medical Edge: What you need to know about implanted pain relief devices Sandy Kleffman: Artificial kidney offers hope to patients tethered to a dialysis machine Jessica Shugart: When it comes to math, MRIs may be better than IQs The Kosher Gourmet by Mario Batali: The celebrated chef on how high-maintenance ASPARAGUS RISOTTO need not be April 29, 2013 Roy Gutman: Poland's new Jewish museum celebrates life, doesn't revisit Holocaust Mark Clayton: Terrorism in America: Is US missing a chance to learn from failed plots? Kim Murphy: Boston Bomber's 'Svengali' Revealed Morgan Housel: He's rich, smart and old: Listen to him Thomas Salinas, D.D.S.: Mayo Clinic Medical Edge: The safety of amalgam fillings Harvard Health Letters: Tomatoes and stroke protection Pete Spotts: Tiny satellites + cellphones = cheaper 'eyes in the sky' for NASA The Kosher Gourmet by Diane Rossen Worthington: Swing into spring with lemon cream pie April 26, 2013 Rabbi Abraham J. Twerski: The world is a mirror Caroline B. Glick: Time to confront Obama Clifford D. May: Defense in the Age of Jihadist Terrorism Kimberly Lankford: New strategies ease pain of paying for long-term care insurance Howard LeWine, M.D.: Ask the Harvard Experts: Too much ibuprofen? Sharon Palmer, R.D.: How to feel your best -- with plenty of energy, a healthy weight and optimal mental and physical function -- without driving yourself batty Jewz in the Newz by Nate Bloom: Jewish Major Leaguers, 2013; New Movies and Comedy Show; Shalom, 'Lumpy' (Leave it to Beaver) The Kosher Gourmet by Emily Ho : A bright and cheerful salad to herald the warmer months ahead April 24, 2013 Steven Emerson: Boston Bomber Exposes Islamist Secret Top Muslim cleric boycotts inter-faith dialogue conference attended by 'Jews' Morgan Housel Admit it: No one has any idea what's going on Harvard Health Letters: Can you get headaches from headache medication? Kerri-Ann Jennings, M.S., R.D.: How to easily get more Omega-3s in your diet Melissa Healy: Pot in a pill: All the pain relief without the smoke The Kosher Gourmet by Susan Russo: Chipotle Chili Butternut Squash Soup is bold, zesty, hot April 22, 2013 Ken Dilanian: Counterterrorism's future is unclear Hagel, on maiden Middle East visit, arrives in Israel bearing gifts and promises US man departing country arrested on terror charges Barbara Williams: An unorthodox but growing treatment in a 9-year-old's battle against cancer P.J. Skerrett, M.D.: How to recognize a good whole grain product Jewz in the Newz by Nate Bloom: Teen actor Jonah Bobo in New Flick: Hunky James Wolk on Mad Men; Erich Segal's Daughter Writes Prize-Winning Jewish Novel The Kosher Gourmet by Diane Rossen Worthington: 'Noodles,' Asian style is a carb sub, sure. But they are also amazingly delicious and colorful April 19, 2013 Rabbi Yonason Goldson: When violence seems the only answer Caroline B. Glick: Why Obama's visit to Israel had no impact on public opinion or government policy Morgan Housel: Gold collapse: The start of something big? Harvard Health Letters: Can you die of a broken heart? Pete Spotts: Livable super-Earths? Two candidates among Kepler's latest finds Nora Schultz: Oxytocin helps beat booze cravings The Kosher Gourmet by Carole Kotkin: Middle Eastern cuisine meets Italian delicious with this lentil and eggplant pastitsio April 17, 2013 Shira Rubin: Too much of a good thing? 'Palestinians' realize downside of foreign aid boom Geoffrey Mohan: Can computers decode dreams? Researchers take a first step Morgan Housel: BAD NEWS: EVERYONE IS RIGHT! Brierley Wright, M.S., R.D.: 6 heart-healthy eating tips help cut saturated fat but not taste Michael Craig Miller, M.D.: Ask the Harvard Experts: Told your child has sensory processing disorder? Seek a second opinion The Kosher Gourmet by Diane Rossen Worthington: Corn and Curry Add Zing to Chilled Soup April 15, 2013 Rabbi Yonason Goldson: The Death of Education? Kristen Chick: Egyptian Christians respond with harsh words to attack -- rocks, Molotov cocktails, and gunfire -- against main cathedral Marcy Darnovsky and Karuna Jaggar: High Court to decide if you should own your DNA Howard LaFranchi: US bracing for more Russian blowback after taking action against 18 more human rights violators Kristin Ohlson : The loneliest fight The Kosher Gourmet by Dana Velden: A tasty, rich dish that hints at spring's arrival while still anchored in a favorite winter staple April 12, 2013 Rabbi Dr. Tzvi Hersh Weinreb: The Inspired Loner Caroline B. Glick : Must we continue to be enablers of our own destruction? Mark Clayton: New cybersecurity bill: Privacy threat or crucial band-aid? Morgan Housel: Twitter: The carnival barker of investing Harvard Health Letters.: Dietary supplements: Do they help or hurt? Jewz in the Newz by Nate Bloom: Jackie Robinson's Friend, Hank Greenberg; CNN's Jake Tapper; Texas County in the News is named for 19thC. Jewish soldier and Congressman The Kosher Gourmet by Susan Russo: FRUITY QUINOA STUFFED PEPPERS: A flavorful, colorful and edible vessel of delicately fluffy, mildly nutty filling combined with chewy apricots, tangy cherries, and crunchy pistachios April 10, 2013 Edmund Sanders: Kerry leaves Israel with hopes, but few results Nicholas Blanford: Iran's 'axis of resistance' loses its Palestinian arm to Syrian war Peter Grier: North Korean missiles: Could US shoot them down? Morgan Housel: Warning: Don't waste your capital being fooled by profit prophets Donald Hensrud, M.D.: Mayo Clinic Medical Edge: Take vitamin supplements with caution --- even approved, they may actually do damage Eryn Brown: 74 DNA discoveries move cure closer for three cancers Mark Guarino: Google Glass already has some lawmakers on high alert The Kosher Gourmet by Dana Velden: A soup to feed every guest, no matter how finicky April 8, 2013 Jonathan Tobin: What Part of No Preconditions Do American Jews Not Get? Christa Case Bryant: No Place on Earth Fred Weir: Is Putin finally trading his own party for a new power base? Hara Estroff Marano: The Spice of Life P.J. Skerrett, M.D.: Harvard Health Letters: Generic drugs: Don't ask, just tell David Cook : Husband-hunting advice from Princeton alum triggers outrage, humor The Kosher Gourmet by James T. Farmer III : A simple, rustic white pizza: Good ingredients, fresh herbs, and an infused olive layered upon a crispy crust hits the spot

Jewish World Review August 24, 2010 / 14 Elul, 5770 Advice to GOP candidates: Avoid adjectives, nouns are good enough By Dick Morris And Eileen McGann http://www.JewishWorldReview.com | There is no need, this year, to load up negative ads with adjectives painting your opponents as evil, big spenders in the thrall of the DC establishment. The simple facts of your opponents' voting records are enough to defeat them. Just the facts, ma'am. Republican negative ad writers always delight in describing the Stimulus package as bloated, wasteful, government-growing, and useless. The adjectives get in the way. The polling we've done indicates that the simple words "stimulus package" convey all that and more. There is no need to call Obama's health care legislation "a government attempt to take over our health care" or a bill to "slash medical care for the elderly" or an "attempt to force rationing of care." The simple word Obamacare conveys the same meanings. Why describe cap and trade as "job killing" or "driving jobs overseas" when the words cap and trade say these same things to voters? Ads are effective for the response they elicit from the viewers. The more they catalyze a response inside the mind of the voter, the more effective they are. Ads that are heavy on adjectives and have the look and feel of an attack ad run into credibility problems with the average voter. One rebels against a heavy handed attack and you find yourself fighting against the ad, even if you basically believe it to be true. The more even handed and credible the ad is, the more it will be believed. It is the beauty of the 2010 election year that ads that are prosaic, simple, straightforward, and factual will do much better than those which are loaded up with negative adjectives and blood-dripping depictions of big spenders who believe in big government. A simple ad along these lines will be far more effective for a Republican challenger to a Democratic incumbent than any elaborately conceived negative commercial: "Do you support the $850 billion stimulus package Obama passed last year? Joe Democrat voted yes. Harry Republican says no. The TARP bailout? Democrat voted in favor. Republican is opposed. Obamacare? Joe Democrat supported it. Harry Republican would have voted no. Cap and Trade? Democrat yes, again. Republican, no. Vote for the one that agrees with you." If you have to run a disclaimer featuring the candidate, just end the ad up with "I'm Harry Republican and I approve of this ad to bring you the facts. Just the facts." The whole idea is to make the ad totally credible --- an ad where your opponent should be willing to pay for half of it. Like an ad sponsored by the League of American Voters or some such group. This approach may rob your media advisor of his creativity and give your staff less satisfaction than a blood drenched negative, but it will work far better. Tony Schwartz, my mentor, once told me that he would read me two identical ads that would elicit totally different reactions: Ad One: "You can read the truth about the pornography industry in a three part series in the New York Times" Ad Two: "You can read the truth about the pornography industry in a three part series in the National Enquirer." Of course, these are totally different ads, but the difference is in the mind of the listener. The impartial, just the facts approach to negative advertising passes the internal screens voters have on ad credibility and does its work inside the voters' mind. And the adjectives they would use to describe Obama's programs to themselves are far, far more devastating than the ones you ad person can conceive. =<< Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. BUY THE BOOK Click HERE to purchase it at a discount. (Sales help fund JWR.). Comment by clicking here. Dick Morris Archives © 2009, Dick Morris

Arnold Ahlert  Mitch Albom  Jay Ambrose  Michael Barone  Barrywood  Lori Borgman  Stratfor Briefing  Mona Charen  Linda Chavez  Richard Z. Chesnoff  Ann Coulter  Greg Crosby  Larry Elder  Suzanne Fields  Christine Flowers  Frank J. Gaffney  Bernie Goldberg  Jonah Goldberg  Julia Gorin  Jonathan Gurwitz  Paul Greenberg  Argus Hamilton  Victor Davis Hanson  Betsy Hart  Ron Hart  Nat Hentoff  A. Barton Hinkle  Jeff Jacoby  Paul Johnson  Jack Kelly  Ch. Krauthammer  David Limbaugh  Kathryn Lopez  Rich Lowry  Michelle Malkin  Jackie Mason  Ann McFeatters  Dale McFeatters  Dana Milbank  Jeanne Moos  Dick Morris  Jim Mullen  Deroy Murdock  Judge A. Napolitano  Bill O'Reilly  Clarence Page  Kathleen Parker  Star Parker  Dennis Prager  Wesley Pruden  Tom Purcell  Sharon Randall  Robert Robb  Cokie & Steve Roberts  Heather Robinson  Debra J. Saunders  Martin Schram  Greg Schwem  Culture Shlock  David Shribman  Roger Simon  Lenore Skenazy  Michael Smerconish  Thomas Sowell  Ben Stein  Mark Steyn  John Stossel  Cal Thomas  Dan Thomasson  Bob Tyrrell  Diana West  Dave Weinbaum  George Will  Walter Williams  Byron York  ZeitGeist  Mort Zuckerman  Robert Arial  Chuck Asay  Baloo   Lisa Benson  Chip Bok  Dry Bones  John Branch  John Cole  J. D. Crowe  Matt Davies  John Deering  Brian Duffy  Everything's Relative  Mallard Fillmore  Glenn Foden  Jake Fuller  Bob Gorrel  Walt Handelsman  Joe Heller  David Hitch  Jerry Holbert  David Horsey  Lee Judge  Steve Kelley  Jeff Koterba  Dick Locher  Chan Lowe  Jimmy Margulies  Jack Ohman  Michael Ramirez  Rob Rogers  Drew Sheneman  Kevin Siers  Jeff Stahler  Scott Stantis  Danna Summers  Gary Varvel  Kirk Walters   Dan Wasserman  Tech Q&A  Mr. Know-It-All  Ask Doctor K  Richard Lederer  Frugal Living  On Nutrition  Bookmark These  Bruce Williams