In this issue
April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review August 10, 2010 / 30 Menachem-Av 5770

Strategic memo to Republicans: Depersonalize the election

By Dick Morris And Eileen McGann

http://www.JewishWorldReview.com | The Democratic strategy for the 2010 elections is becoming apparent: Make each Congressional and Senatorial election a contest between two people and avoid a contest over the issues. Knowing that they lose over Obamacare, the economy, the stimulus, the secret ballot in union elections, and cap and trade, the Democrats are determined to convert the legislative contests into person vs. person comparisons of the candidates. Rather than focus on issues, they want to look at their biographies, tax returns, business histories, campaign contributions, and errant misstatements.

Film crews follow Republican candidates to catch them in the odd moment or film their off the record comments. The Democrats are relying on a massive game of "gotcha" to win the elections.

Every Republican candidate needs to answer every Democratic attack ad that is run. EVERY AD, EVERY TIME. Voters need to be told the truth about the distorted charges Democrats are using to win the election.

But Republicans need to counter this Democratic strategy by waging an issue-focused campaign. We need to make the election about health care, the stimulus, the economy and our issues, rather than a clash of biographies.

The key to this contest is that we need not run pejorative ads painting the Democratic positions as the incarnations of evil. The simple truth will do just fine.

Ads that are loaded with rhetoric trigger an automatic censor in voters' minds that screens most of them out. But fair, impartial statements of fact make it through their internal screening mechanisms just fine. The issues themselves are so potent that we don't need to characterize them. Just state them fairly and clearly.

For example, an ad that goes like this would work well. (Feel free to use it)

Do you support the $500 billion cut in Medicare in Obama's health bill? Joe Democrat voted yes. Bob Republican says no?

The $800 billion stimulus financed by borrowing? Democrat voted yes. Republican says no.

Cap and trade? Democrat yes. Republican no.

No secret ballot in union elections. Again, Democrat yes. Republican no.

On Election Day, vote for whoever agrees with you.

This is Bob Republican and I approve of this message to bring you the facts.

An ad like this one could, logically, be paid for by either side. It simply expounds the facts of the race. In theory, the Democrat should be sufficiently proud of his votes to pay for half of the ad! It is so much easier a sell than an ad that drips with blood and speaks of the federal takeover of health care or the quadrupling the deficit or crippling American manufacture.

In negative media, the more superficially inflammatory the content of the ad is, the more the viewer instinctively rebels and punches holes in it. But the more seemingly dispassionate and impartial the ad is, the more the voter accepts it and relies on its information.

By turning the 2010 elections into contests over the central features of the past two years of the Obama presidency — rather than an exposition of the two candidates — the more likely is a Republican victory. In any mano-a-mano comparison of the candidates, the incumbent has a big advantage. He is better known and known for a longer time. The challenger is a newcomer and subject to all the suspicions that go with it.

And with most of the Democratic incumbents voting with Pelosi and Obama 95% of the time, one might as well elect a voting machine rather than a Congressman. There is no independent thought in the House of Representatives so why is the biographies, personalities, and backgrounds of the Congressional candidates mean as little as the membership of the Electoral College. They are rubber stamps for their party leadership. All that matters are the issues.


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