In this issue
April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review August 5, 2008 / 4 Menachem-Av 5768

McCain vs. Obama ad wars heat up

By Clarence Page

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http://www.JewishWorldReview.com | What do Paris Hilton and Britney Spears have in common with offshore oil drilling?

All three come together in an odd attack ad from Sen. John McCain's presidential campaign. The ad from the presumptive Republican nominee charges Sen. Barack Obama, the presumptive Democratic nominee, of being — wait for it — a celebrity!

Are you shocked? Did you faint dead away?

As attack ads go, this one seems notably inept — at least at first glance. There's no doomsday voiceover, no sharks-in-the-water music, no grainy slow-motion close-up photos of scary headlines or indicted co-conspirators.

Instead, red-carpet shots of the starlets segue into majestic scenes of Obama smiling to cheering crowds. It ends with a predictably distorted description of Obama's energy policy. In brief: Obama hugs trees, McCain hugs offshore oil rigs.

Yet, as attack ads go, this one hardly leaves a mark on Obama's constantly- uplifted chin. In fact, "if you shut off the sound," one somewhat bemused GOP pollster told the Los Angeles Times, "almost all the images of Obama are very positive." Just as it is hard to make an antiwar movie that depicts what soldiers really go through, it is not easy to make an anti-Obama ad that shows Obama in front of cheering crowds.

But the ad's value soon proved itself. By highlighting Paris and Britney, it received millions of dollars worth of free airplay and chatter on cable TV and the celebrity gossip shows and reporters. McCain's ad people understand TV's weakness for the spoiled celebrities that audiences love to deplore.

Ironically it was not that long ago that McCain was tagged in Republican circles as a star-seeker. He's hosted Saturday Night Live, acted on "24" and in "The Wedding Crashers" and enjoyed such favorable coverage that NBC's Chris Matthews, among others, used to call the media McCain's "base."

And Hollywood folks loved him, too. Hollywood names like Norman Lear, Harrison Ford, Quincy Jones, Berry Gordy and Michael Douglas have made campaign donations to the "maverick" McCain. Now he's belittling Paris Hilton, the daughter of Rick and Kathleen Hilton, two of McCain's campaign contributors, according to the Los Angeles Times. Great way to say thanks, Senator.

Nowadays McCain looks like a wallflower at the prom while his former adoring media runs off after the new dreamboat. Like most media-driven campaign narratives, it's overblown. Although McCain received less coverage than Obama in recent weeks, a George Mason University study found that Obama's coverage tended to include more criticism of him than McCain's did. The media giveth and we taketh away.

Obama was expressing more concern with the media that his opponents pay to put on the air. On the day McCain's ad rolled out into TV markets in 11 states, Obama said in Missouri that McCain and other Republicans would try to frighten voters by talking about Obama's "funny name" and the fact that "he doesn't look like all those other presidents on those dollar bills." McCain's campaign manager Rick Davis took umbrage. He accused Sen. Barack Obama of playing the "race card ... from the bottom of the deck," borrowing a line that us old-timers remember from the O. J. Simpson trials.

Times have changed. You used to have to be engaged in actual bigotry to be accused of "playing the race card." These days you can be accused of racism merely for bringing up the subject of race.

Soon a viral idea spread across the blogosphere and talk shows that, in juxtaposing Obama with the two fame queens, the ad delivered subliminally racist messages. Could this, many asked, be a more subtle version of the bimbo ad that undermined Democratic Rep. Harold Ford's senate campaign in Tennessee?

I don't buy it. Unlike the Ford ads, the McCain ads imply no relationship between Obama and the blondes.

Besides, if you want to argue subliminals, this ad might just as easily sway some of the "Leave Britney Alone" crowd to vote for Obama, if they can find their polling places.

On another front, Obama had to take time to denounce a new song by the rapper Ludacris, "Politics (Obama is Here)."

Besides taking cheap vulgar shots at McCain and Hillary Clinton, the song includes a line that echoes a recent controversial New Yorker cover: "We gonna paint the White House black," he raps, "and I'm sure that's got 'em terrified." Most terrified is the Obama camp by Ludacris' subliminal gift to the McCain campaign, as both vie for the support of working-class white Americans who are not all big fans of rap.

That's show biz. It's not enough to run against your opposition. You also have to keep your suppporters on message.

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