May 24, 2012 Jeff Jacoby: The peace process battered Israel's reputation Near-nuclear nation threatens to walk out of summit unless it gets its way Clifford D. May: What Iran's Rulers Want Michael Muskal: 'Pro-choice' position hits record low, according to poll Chris Farrell: Are We in a Tech Bubble? Kimberly Lankford: Switching Medicare Advantage Plans Mid-Year Bryan McIver, M.B., Ch.B., Ph.D.: Mayo Clinic Medical Edge: Understanding hyperthyroidism and its variety of treatment options French rights groups want Google to stop suggesting 'Jew' Two-fly rule for Beijing toilets The Kosher Gourmet by Penelope Wall: PHILLY CHEESE STEAKS --- hold the steak! May 23, 2012 Ex-CIA spy in Iran's Revolutionary Guard: Baghdad talks highlight Western naivete Putin's latest defiance shows Obama's whisper didn't work Tony Pugh: More private colleges offering tuition discounts Lisa Gerstner: 4 Money-Etiquette Questions Answered Mary Beth Franklin: How to Choose the Right Annuity for You Art Markman, Ph.D.: Get smart: How to bulk up your creativity muscles Israeli scientists use skin cells to help repair heart muscle Tina Susman: The wig wasn't enough: Man gets 13 years for posing as his dead mom The Kosher Gourmet by Emma Christensen:A simple way to do fish right May 22, 2012 David S. Cloud and Kathleen Hennessey: Obama changes mind on Pakistan invite to NATO summit --- and then gets dissed by country's president US Senate approves new sanctions against Iran ahead of Baghdad talks Warren Richey: Can US group challenge overseas surveillance act? Supreme Court to decide Supreme Court: Twins can't claim dead dad's benefits Thomas M. Anderson: Walking Away From a Mortgage Environmental Nutrition editors: The lowdown on a low-acid diet Pomegranate juice maker used deceptive ads, FTC judge rules Relatives outraged over spoof on Hamas chief's killing The Kosher Gourmet by Megan Gordon: Enjoy a celebration of the most rich and layered flavors: Black bean, sweet potato and quinoa chili May 21, 2012 Mark Clayton: Cybersecurity: How US utilities passed up chance to protect their networks Howard LaFranchi: NATO summit: Who will foot the bill for long-term Afghanistan security? Chris Farrell : Earn Dividends in Emerging Markets with This WisdomTree ETF James K. Glassman: 5 Stock Picks Among Online Retailers Stephen Whiteside, Ph.D. : Mayo Clinic Medical Edge: Social anxiety disorder --- or just shy? Guy Jackson : Victim's father regrets death of Lockerbie bomber The Kosher Gourmet by Mario Batali: Famed chef's veal shoulder farsumagru: A festive meat course for late spring May 18, 2012 Rabbi Berel Wein: Striving: The People of the Book's Book for (All of) the People Caroline B. Glick: Embracing dangerous delusions and not our friends Steven Goldberg: 5 Great Stock Picks and the Exchange-Traded Fund that Owns Them Janet Bodnar: How to Teach Kids to Handle Credit Cards Mary Pickett, M.D.: Ask the Harvard Experts: Don't be forced into gluten-free lifestyle based merely on a doctor's false-positive test The Kosher Gourmet by Carolyn Malcoun: DIY healthy lunchbox treats: HOMEMADE FRUIT BARS for kids and brown-bagging adults alike May 17, 2012 Warren Richey: Teacher fired for being unwed and pregnant can sue religious school, court rules Josh Mitnick: Netanyahu's 'centrist' coalition is already proving it's anything but Steven Goldberg: Earn Dividends in Emerging Markets with This WisdomTree ETF Mary Beth Franklin: Retirement Savings Tips for New Grads Amina Khan: Research links coffee to lower death rates Chelsea Sheasley: Social media: Is it too feminine? The Kosher Gourmet by Faith Duran : Cheesy Potato Breakfast Casserole with Cheddar and Sun-Dried Tomatoes May 16, 2012 Jackson Holahan: The Aleppo Codex Jonathan Tobin : Iran Declares Victory in Nuclear Talks Kiplinger Reports, Summarized Anne Kates Smith: 7 Stocks That Let You Sleep Tight Carmen Terzic, M.D., Ph.D. : Mayo Clinic Medical Edge: A variety of exercises can help improve balance Melissa Healy: National strategy on Alzheimer's disease aims to halt it by 2025 The Kosher Gourmet by Joyce White : GOODNESS GRACIOUS: GREENS! 4 winning recipes that are no longer just for down-home folks (Includes expert tips & techniques) May 15, 2012 Dennis Prager: God and Man at (and for) Liberty Kristen Chick: Obama administration resumes arms sales to Bahrain despite serious unresolved human rights issues. Activists feel abandoned Pat Mertz Esswein: Homes are now affordable again and mortgage rates are low. What you need to know before you buy Kathy Kristof: Our Practical Investor Fights Inflation with These 6 Investments Sue Hubbard, M.D.: The Kid's Doctor: Lactose intolerant young child? Check again Environmental Nutrition Editors: Get the facts on palm sugar sweetening The Kosher Gourmet by Kathy Hunt: Spread a Little Excitement with EXOTIC CONDIMENTS (4 RECIPES) May 14, 2012 Richard Simon: Purple Hearts for domestic terror victims? Nando Pelusi, Ph.D.: The privacy paradox: Surrounded by strangers, we risk isolation, anxiety Chris Farrell: Investing Lessons from the Great Recession Lisa Gerstner: How to Protect Your Identity, Finances If You Lose Your Phone Harvard Health Letters: Heart disease and dementia Tiffany O'Callaghan: New hormone mimics effects of exercise without the sweat The Kosher Gourmet by Megan Gordon: MANGO COCONUT OAT MORNING MUFFINS are a bright but hearty delight May 11, 2012 Rabbi B. Shafier: Why happiness will always be elusive Charles Krauthammer: Echoes of '67: Israel unites Howard LaFranchi: With G8 snub, US-Putin 'reset' off to stumbling start Jeremy J. Siegel: Investors, Relax About Rising Interest Rates Jessica L. Anderson: Get the Best Deal on a Used Car Jett Stone: Forget face-lifts and fake knees. Scientists have seen the fountain of youth --- and it's broccoli The Kosher Gourmet by Chef Mario Batali: The famed chef's vegetable dish that tastes true to the season: FAVAS AND SUGAR SNAP PEAS WITH POTATOES AND TARRAGON May 10, 2012 Clifford D. May: The Real Palestinian Refugee Problem Sergei L. Loiko: Putin sends warning to U.S., NATO in Victory Day speech at Red Square Mary Rourke: How being a 'mentch' got Vidal Sasoon his start and fighting in Israel's War of Independence provided him with confidence and a strong sense of his own identity Harvard Health Letters: Palliative care: Underused therapy yields surprising benefits Jeff Bertolucci: Get Home Phone Service for Less Than $10 a Month Rachel L. Sheedy and Susan B. Garland : Make the Right Moves to Boost Benefits The Kosher Gourmet by Betty Rosbottom: Gleaming with its golden, crimson, and snowy white hues, this silken smooth and creamy STRAWBERRY ORANGE TRIFLE looks impressive, but is easy to prepare May 9, 2012 John Rosemond: Parents, stop destroying the American male Valerie J. Nelson: Maurice Sendak, author of 'Where the Wild Things Are,' dies at 83 Bob Frick: Angst Over Annuities Sharon Palmer, R.D. How you can reduce your risk -- or delay -- chronic diseases associated with aging Howard LeWine, M.D.: Ask the Harvard Experts: Why did my blood pressure suddenly shoot up? Lisa Gerstner: Lower the Rate on All Your Loans The Kosher Gourmet by Emily Ho : Springtime soba with miso sauce offers a coloful mix of fresh textures and flavors May 8, 2012 Edmund Sanders: Netanyahu suddenly cancels new elections, forms unity government Frank J. Gaffney Jr.: Farewell to European superstate Anne Kates Smith: 4 Stocks That Mimic Buffett and Berkshire Hathaway Gaia Vince and Clare Wilson The Rise of Miniature Medical Robots: Fantasy Fast Becoming Reality Paul Takahashi, M.D.: Mayo Clinic Medical Edge: Never suffer night leg cramps Jessica L. 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Barak will be no contest this time around Steven Goldberg: Blue Chip Stocks On Sale Worldwide Art Pine Slow Productivity Growth a Blessing --- For Now Sue Hubbard, M.D. : The Kid's Doctor: Are Kids Too Wired? Kerri-Ann Jennings, M.S., R.D: Foods that are good for your smile Amy Paturel, M.S., M.P.H.: Eating Well: Foods that are good for your smile The Kosher Gourmet by Betty Rosbottom: Strawberry rhubarb parfaits are elegant yet simple to assemble May 3, 2012 Michael Freund: Who's Afraid of the Messiah? Clifford D. May: The Foggiest War Susan B. Garland: Insurance to Cover Old Old Age Steven Goldberg 6 Reasons to Bet on a Big Bull Market Harvard Health Letters: Treating prostate cancer --- no rush to judgment Larry Gordon: Harvard, MIT partner to offer free online courses Naomi Nix : Man gets free trip to Chicago after postcard sent by mother in 1957 finally reaches him The Kosher Gourmet by Diane Rossen Worthington: Intensely Italian vegetable frittata is a seriously simple standby

Jewish World Review August 24, 2006 / 30 Menachem-Av, 5766 Phrased and Confused By Malcolm Fleschner http://www.JewishWorldReview.com | The newspaper industry comes in for a lot of criticism, but no one can question our commitment to recycling. For one thing, we publish on paper that is easily repurposed, whether into other paper products, bird cage lining or a rolled up tool to discourage the dog from soiling the hall carpet. Why, we even recycle the material inside the paper by reprinting many of the same stories year after year, merely changing the names and dates where appropriate. It's a real time-saver when we can simply cut and paste our most frequently used headlines like "Mideast Peace Talks Break Down," "Congressman Denies Corruption Charge" and "Former Child Star Arrested." My favorite such "déjà vu story" would have to be the controversy that inevitably erupts every time a state tourism bureau asks residents for help coming up with a new state slogan. Just this past year we've seen lengthy campaigns that resulted in new slogans like Indiana's racing-themed "Restart Your Engines," Utah's lofty "Life Elevated," Pennsylvania's deliciously irrelevant "I Brake for Shoo-fly Pie" and Washington's inexplicable "Say WA!" So why do states make such a fuss over their slogans? I think it's simple — because state tourism bureau employees clearly understand that state residents who are concerning themselves with a new slogan are state residents who are not concerning themselves with all the tax dollars being wasted by the state tourism bureau. New Jersey's recent effort was typical. After receiving thousands of entries, officials narrowed the options to five, and then put it out to a statewide vote. The eventual winner was "New Jersey: Come See For Yourself," which barely beat out challengers like "New Jersey: The Best Kept Secret," "New Jersey: Expect The Unexpected" and "New Jersey: What The %#$& Are You Lookin' At?" Whatever choice they make, states regularly come in for criticism from residents who feel that a new slogan won't actually do anything to encourage tourism. Truthfully, has anyone ever made vacation travel plans based on a state slogan ("Honey, I know you wanted to go to Tahiti this year, but at least according to this brochure, North Carolina is "A better place to be")? That doesn't mean slogans are meaningless, however. Why, just imagine what our nation's cultural identity would be without the historically significant phrases we all remember like "Give me liberty or give me death," "Remember the Alamo," and "You're not fully clean until you're Zest-fully clean." I'm also sympathetic to prospective sloganeers because I understand the challenge involved in trying to get a new slogan to catch on with the public. A few years ago I tried to persuade everyone I knew to employ my clever signature phrase, "That really burns my bagel," as a means of expressing frustration. Sadly, my efforts at coining a new catch phrase failed. In retrospect, I could point to any number of reasons for my failure (lack of properly targeted marketing, shortage of funds, a stupid idea to begin with, etc.) but the biggest is that I rarely even used the phrase myself. In fact, the only time I ever remembered was on mornings when I happened to — you guessed it - burn my bagel. If only I'd thought to install a webcam over my toaster, I might well have inspired the next "Wazzzzup!" But getting back to New Jersey, the state's slogan woes only worsened when someone discovered that "Come See For Yourself" had already been used by other states, including West Virginia. Having abandoned the phrase to avoid potential legal issues, New Jersey finds itself slogan-less. Experts estimate that this deficiency may be costing the state dozens of tourist dollars every day. But not to worry, New Jersey residents, because I have a simple solution. And no, it's not "New Jersey: That really burns my bagel." Although at least they'd know that one hadn't been used before. Instead, my suggestion is to take a cue from the newspaper industry and recycle. Find an old slogan that no one's using anymore, preferably one that's already associated with a celebrity, and redeploy it in service of your state. I guarantee that for a fraction of what was spent on the old slogan, the Garden State could hire Jimmy "J.J." Walker for a huge multimedia campaign of "New Jersey: It's Dy-No-Mite!" Or how about Blossom's Joey Lawrence's face on billboards across the country exclaiming "New Jersey: Whoa!" And what prospective tourist could resist the temptation to find out in person the answer to Gary Coleman's rhetorical question, "What'choo talkin' 'bout, Jersey?" Ideally, New Jersey would use all of these campaigns. Not only would the state save precious tax dollars, but they'd also perform a valuable service by keeping many of the nation's former child stars out of the criminal justice system. At least until the next round of Mideast peace talks, anyway. Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. JWR contributor Malcolm Fleschner is a humor columnist for The DC Examiner. Let him know what you think by clicking here. Previously: 08/09/06: We're Gonna Party Like it's $19.99 07/19/06: Just Singing in the Brain 05/24/06: Who says you can't go home again? 05/11/06: When nightly news stories go off script 04/26/06: Cents and sensibility: A thought for your pennies 03/16/06: The day the Muzak died 02/23/06: Checkbook diplomacy begins at home 02/15/06: Today's toys: Where learning means earning © 2006, Malcolm Fleschner

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