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Nov. 20, 2009
Rabbi David Aaron: How to make every second of your life come first
Caroline B. Glick: Whither American Jewry
Nov. 19, 2009
Binyamin L. Jolkovsky: Please Listen to this Godcast (5 minutes)
Jonathan Tobin: ADL Crosses the Line with Report Bashing Obama Critics
Nov. 18, 2009
Rabbi Yonason Goldson: What Judaism has to say about the secret of the Mona Lisa's smile
JWisdom.com: The (Jewish) Dating Game with Rabbi Lawrence Hajioff (8 minutes)
Nov. 17, 2009
Steven Emerson: How Does the 4th Amendment Impact Terror Finance Investigations?
JWisdom.com: If Frank Sinatra married Edith Piaf with Rabbi Y.Y. Rubinstein (2 minutes) Life lessons from what would be regarded as the most inappropriate lyrics ever sung
Nov. 16, 2009
The Jewish Ethicist by Rabbi Dr. Asher Meir : When borrowing is stealing
JWisdom.com: Deconstructing faith with Rabbi Warren Goldstein (9 minutes)
Nov. 13, 2009
JWisdom.com Sarah's subjective reality with Rabbi Sroy Levitansky ( 6 minutes)
Caroline B. Glick: Obama's failure, Netanyahu's opportunity
Nov. 12, 2009
The Kosher Gourmet By Marialisa Calta : A sweet sweet potato treat
JWisdom.com Does God get tired? with Rabbi Harvey Belovski ( 5 minutes)
Nov. 11, 2009
Rabbi Avi Shafran: Jews and money: When anti-Semitism isn't
JWisdom.com Marriages are not made in Heaven with Rabbi Lawrence Hajioff (VERY fast 15 minutes)
Nov. 10, 2009
Michael Doyle: Author of book exposing CAIR ordered to remove supporting documents from Web
JWisdom.com If the creation so loudly shouts the existence of the Creator, why aren't more people believers? with Rabbi Naftali Brawer (9 minutes)
Nov. 9, 2009
Mark Steyn: Shooter exposes hole in U.S. terror strategy
JWisdom.com It's never too late to have a happy childhood with Sarah Chana Radcliffe (5 minutes)
Nov. 6, 2009
Rabbi Berel Wein: Choosing to hear
JWisdom.com Zero to 1/60th: How to Empower An Hour with Gavriel Aryeh Sande (7 minutes)
Caroline B. Glick The mullahs' big week
Suzanne Fields A Fallen Wall for Fallen Man
Nov. 5, 2009
The Kosher Gourmet: Three scrumptious -- but simple -- butternut squash dishes
JWisdom.com Hidden Hints: Unlocking Faith & Prayer with Rabbi Jay Yaacov Schwartz (10 minutes)
Nov. 4, 2009
Tom Hamburger and Kim Geiger: Should prayers be covered?
JWisdom.com When God played peacemaker With Rabbi Sroy Levitansky (5 minutes)
Nov. 3, 2009
Martin Peretz: Beware, Barack. Beware, Rahm. Beware, Axelrod
JWisdom.com Are you are closet idolater? With Sara Yoheved Rigler (10 minutes)
Nov. 2, 2009
Paul Greenberg: The Holocaust is now on Facebook
JWisdom.com Abraham's Strange Change With Rabbi Yitzchok Fingerer (5 minutes)
Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review June 28, 2006 / 2 Tamuz, 5766

When sexism claims are a real hoot

By John Stossel


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http://www.JewishWorldReview.com | You've probably heard of Hooters — the restaurant chain known for attracting male customers by hiring waitresses who are well-endowed and dressed to show it.

The firm now employs more than 30,000 people. Some would consider this a success story, but our government didn't. Not because Hooters is using sex to sell — but because its waitresses are — get ready — women!

"Discrimination!" cried the federal government's Equal Employment Opportunity Commission (EEOC).

The business of Hooters is food, said the government, and "no physical trait unique to women is required to serve food." EEOC lawyers demanded Hooters produce all its hiring data, and then grilled Hooters for four years. Mike McNeil, Hooters' vice president of marketing, told "20/20" the EEOC bureaucrats demanded to look at reams of paperwork. "Employee manuals, training manuals, marketing manuals — virtually everything that's involved in how we run our business . . . "

The EEOC then issued a set of demands. First, it defined a class of disappointed males who had not been hired by the company. The EEOC said, according to McNeil: "We want you to establish a $22-million fund for this mythical 'class' of dissuaded male applicants. We want you to conduct sensitivity training studies to teach all of your employees to be more sensitive to the needs of men."

I suspect Hooters' customers are mostly men who think the firm is quite sensitive to their needs, thank you — and that there would indeed be a class of disappointed males if the government insisted men do the jobs of Hooters girls.

Typically, companies assaulted by EEOC lawyers just pay up to avoid ruinous legal fees, but Hooters fought back, cleverly, not just in court, but in the court of public opinion. Hooters waitresses marched on Washington, chanting, "Save our jobs." A burly Hooters manager dressed as a Hooters waitress posed for cameras, beard and all, demonstrating what a "Hooters Guy" might look like.

That was a hoot, and it may have worked. Lawyers representing male applicants accepted an out-of-court settlement of $3.75 million, a fraction of the $22 million that had been demanded. The EEOC dropped its demands for sensitivity training; Hooters agreed to create more jobs like busboys and managers, which didn't have to be performed by women.

Sears found itself in the EEOC's cross hairs because more men than women held jobs selling things like lawn mowers and appliances. The disparate numbers themselves were proof, said the government, that Sears discriminated against women.

Sears denied discriminatiing: "We asked women to do those jobs. It's just that few women want to sell things like lawn mowers."

Is that too politically incorrect a concept for government lawyers to get? Men and women do have different interests. Go to any Wal-Mart and you'll see women looking at clothes, men in the hardware department. There are exceptions, of course, but the sexes do tend to have different interests.

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More men selling lawn mowers and more women selling cosmetics does not imply evil discrimination that requires armies of lawyers from the State. Show me women who want to sell lawn mowers but are being required to sell cosmetics instead — or men who want to sell cosmetics but have to sell lawn mowers — and we have grounds for discussion. But if the women choose the cosmetics counter, any discrimination is their own.

The EEOC was unable to produce any women who would complain that they'd been discriminated against, so Sears finally won the suit. The $20 million the litigation cost was passed on to us customers.

Have these and other EEOC excesses embarrassed the government into shrinking the EEOC? Of course not. It now has 2,400 employees, and spent $326.8 million in 2005 — millions more than the year before. Government keeps growing, and as it grows, it feeds on our money, erodes our freedom and defies our common sense.

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JUST OUT FROM STOSSEL
Myths, Lies and Downright Stupidity: Get Out the Shovel --- Why Everything You Know Is Wrong  

Stossel mines his 20/20 segments for often engaging challenges to conventional wisdom, presenting a series of "myths" and then deploying an investigative journalism shovel to unearth "truth." This results in snappy debunkings of alarmism, witch-hunts, satanic ritual abuse prosecutions and marketing hokum like the irradiated-foods panic, homeopathic medicine and the notion that bottled water beats tap. Stossel's libertarian convictions make him particularly fond of exposes of government waste and regulatory fiascoes. Sales help fund JWR.



JWR contributor John Stossel is co-anchor of ABC News' "20/20." To comment, please click here.


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