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Jewish World Review You must remember this… By Jim Mullen http://www.JewishWorldReview.com | I have a terrible memory; I can't remember names, can't recall dates, can't recollect what I'm supposed to pick up at the supermarket, can't bring to mind where I parked the car, can't remember that I can't remember. It's not a new thing -- it's been going on like this, well, as long as I can remember. And I'm not alone: my friends complain about their poor memories, too. Who hasn't forgotten an anniversary or a birthday? Who hasn't neglected to pick up their wife's mother at the airport? Who hasn't forgotten the car windows were down until after the onslaught of a thundershower? Or that there's a pie in the oven? Or to undergo that vasectomy you had promised to get? Which is why I was fascinated by an entertaining new book on the best-seller list called "Moonwalking With Einstein," which is about memory and how you can, and probably should, learn how to remember things -- shopping lists, phone numbers, epic poems, the names of people you meet, and French verb forms -- for longer than, say, 10 seconds. Joshua Foer, the book's author, says he once had the same memory troubles as the rest of us, but after doing a story on memory champions -- people who can remember the order of a shuffled deck of cards after glancing at them once, -- he learned the techniques, the tricks, the science and the art of evading the mists of the mind. After only a year of training, he competed in the U.S. Memory Championship and won. One of the things he discovered is how visual our memory is. Once you've seen Lady Gaga in one of her over-the-top outfits you will never forget her, yet I doubt I could pick country music star Brad Paisley out of a lineup -- and I've seen him honky-tonking on TV at least a dozen times. When you see disaster survivors on television picking through the rubble of a tornado or a flood, almost the first thing out of their mouths is: "We lost all our family photographs." Photo albums are the first thing people grab when they have to evacuate their homes, because losing a photograph is like losing your memory, like losing your mind. Our brains seemed to be hardwired for pictures. The memory champions become adept at making memorable mental pictures out of names and numbers. And like all magic, it is a trick. It must be learned and practiced, but you don't have to be a genius to do it; any person of average ability could learn most of these tricks pretty quickly. One question Foer poses is why these very simple, very effective memory techniques aren't taught in school. "Study class" may be the biggest oxymoron ever invented. Plopping kids in a room and pretending they're studying is not the same thing as teaching them how to study. We tell kids to study, we make them study, we watch them study, but we never teach them how to study. Most of us can't teach them because we don't know how to do it ourselves. Yelling, "Turn off your smart phone and study!" seems to be our best tactic. It is good advice, but as Foer points out, the art of memorizing has been around since ancient Rome, when politicians were expected to memorize two-hour speeches word- for-word and remember the names of everyone they had ever met in their entire lives. When did we forget how to do that? It takes more than turning off the digital devices. Foer also asks if we still need to remember things at all. When I was a teenager, I knew all my friends' phone numbers. Now I know none of them -- my phone remembers the numbers for me. I can Google the dates of the Norman Conquest and look up Pippa Middleton on Wikipedia. Why should I bother to remember when it's all done for me? But try Googling "Who was that guy I met at Sal's party last night who said I should call him about a job?" and see what kind of answer you get. And Google didn't help me pay the 50-cent fine for forgetting to return Foer's book to the library on time. Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. Comment by clicking here. Jim Mullen is the author of "It Takes a Village Idiot: Complicating the Simple Life" and "Baby's First Tattoo." Previously: TV experts and real news Hey caller, where's the fire? 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Don't let the doorman hit you on the way out Picasso fiasco Purple (hair) ‘Daze’ Let me hear your body talk Working from work Babies deserve clean restrooms, too 3-year-old bear-killers are a thing of the past Money-making ideas on the fly Collecting and hoarding Chain of fools Please come pick up your acting awards, ESPN commentators, you've earned them You've been superpoked by the U.S. gov't e-Readin', e-Writin' and e-Rithmatic A pose by any other name Warning: Column contains 2010 spoilers ‘He loves only gold, only gold’ Think about direction, wonder why … Flushing your money down a diamond-studded toilet More like ‘wack’ Friday The good, the ad and the ugly The desert of the real Let books be large and in charge I was insulting people way before the Internet GPS drill sergeant: Left, right, left! Butterfly in the sky, you make winds go twice as high Music to my ears it's not You don't light up my life Fair or not: Country living is far from ‘Little House’ A parable for the ‘ages’ Top 100 Cable news stories of the century Green dumb A developing story Thinking outside the lunch box What's good for the goose is good for the scanner Newspapers will survive, but network TV? A really big show of generation gaps When pigs flu The reports of our decline have been greatly exaggerated Mergers and admonitions Invest in gold: little, yellow, different Stuck in Folsom Penthouse Collecting karma Setting loose the creative ‘juice’ It's all in the numbers You're damaging your brain with practical skills The real rat pack The unspeakable luxury of the Park-O-Matic Gross-ery shopping © 2009, NEA

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