May 23, 2012 Ex-CIA spy in Iran's Revolutionary Guard: Baghdad talks highlight Western naivete Putin's latest defiance shows Obama's whisper didn't work Tony Pugh: More private colleges offering tuition discounts Lisa Gerstner: 4 Money-Etiquette Questions Answered Mary Beth Franklin: How to Choose the Right Annuity for You Art Markman, Ph.D.: Get smart: How to bulk up your creativity muscles Israeli scientists use skin cells to help repair heart muscle Tina Susman: The wig wasn't enough: Man gets 13 years for posing as his dead mom The Kosher Gourmet by Emma Christensen:A simple way to do fish right May 22, 2012 David S. Cloud and Kathleen Hennessey: Obama changes mind on Pakistan invite to NATO summit --- and then gets dissed by country's president US Senate approves new sanctions against Iran ahead of Baghdad talks Warren Richey: Can US group challenge overseas surveillance act? Supreme Court to decide Supreme Court: Twins can't claim dead dad's benefits Thomas M. Anderson: Walking Away From a Mortgage Environmental Nutrition editors: The lowdown on a low-acid diet Pomegranate juice maker used deceptive ads, FTC judge rules Relatives outraged over spoof on Hamas chief's killing The Kosher Gourmet by Megan Gordon: Enjoy a celebration of the most rich and layered flavors: Black bean, sweet potato and quinoa chili May 21, 2012 Mark Clayton: Cybersecurity: How US utilities passed up chance to protect their networks Howard LaFranchi: NATO summit: Who will foot the bill for long-term Afghanistan security? Chris Farrell : Earn Dividends in Emerging Markets with This WisdomTree ETF James K. Glassman: 5 Stock Picks Among Online Retailers Stephen Whiteside, Ph.D. : Mayo Clinic Medical Edge: Social anxiety disorder --- or just shy? Guy Jackson : Victim's father regrets death of Lockerbie bomber The Kosher Gourmet by Mario Batali: Famed chef's veal shoulder farsumagru: A festive meat course for late spring May 18, 2012 Rabbi Berel Wein: Striving: The People of the Book's Book for (All of) the People Caroline B. Glick: Embracing dangerous delusions and not our friends Steven Goldberg: 5 Great Stock Picks and the Exchange-Traded Fund that Owns Them Janet Bodnar: How to Teach Kids to Handle Credit Cards Mary Pickett, M.D.: Ask the Harvard Experts: Don't be forced into gluten-free lifestyle based merely on a doctor's false-positive test The Kosher Gourmet by Carolyn Malcoun: DIY healthy lunchbox treats: HOMEMADE FRUIT BARS for kids and brown-bagging adults alike May 17, 2012 Warren Richey: Teacher fired for being unwed and pregnant can sue religious school, court rules Josh Mitnick: Netanyahu's 'centrist' coalition is already proving it's anything but Steven Goldberg: Earn Dividends in Emerging Markets with This WisdomTree ETF Mary Beth Franklin: Retirement Savings Tips for New Grads Amina Khan: Research links coffee to lower death rates Chelsea Sheasley: Social media: Is it too feminine? The Kosher Gourmet by Faith Duran : Cheesy Potato Breakfast Casserole with Cheddar and Sun-Dried Tomatoes May 16, 2012 Jackson Holahan: The Aleppo Codex Jonathan Tobin : Iran Declares Victory in Nuclear Talks Kiplinger Reports, Summarized Anne Kates Smith: 7 Stocks That Let You Sleep Tight Carmen Terzic, M.D., Ph.D. : Mayo Clinic Medical Edge: A variety of exercises can help improve balance Melissa Healy: National strategy on Alzheimer's disease aims to halt it by 2025 The Kosher Gourmet by Joyce White : GOODNESS GRACIOUS: GREENS! 4 winning recipes that are no longer just for down-home folks (Includes expert tips & techniques) May 15, 2012 Dennis Prager: God and Man at (and for) Liberty Kristen Chick: Obama administration resumes arms sales to Bahrain despite serious unresolved human rights issues. Activists feel abandoned Pat Mertz Esswein: Homes are now affordable again and mortgage rates are low. What you need to know before you buy Kathy Kristof: Our Practical Investor Fights Inflation with These 6 Investments Sue Hubbard, M.D.: The Kid's Doctor: Lactose intolerant young child? Check again Environmental Nutrition Editors: Get the facts on palm sugar sweetening The Kosher Gourmet by Kathy Hunt: Spread a Little Excitement with EXOTIC CONDIMENTS (4 RECIPES) May 14, 2012 Richard Simon: Purple Hearts for domestic terror victims? Nando Pelusi, Ph.D.: The privacy paradox: Surrounded by strangers, we risk isolation, anxiety Chris Farrell: Investing Lessons from the Great Recession Lisa Gerstner: How to Protect Your Identity, Finances If You Lose Your Phone Harvard Health Letters: Heart disease and dementia Tiffany O'Callaghan: New hormone mimics effects of exercise without the sweat The Kosher Gourmet by Megan Gordon: MANGO COCONUT OAT MORNING MUFFINS are a bright but hearty delight May 11, 2012 Rabbi B. Shafier: Why happiness will always be elusive Charles Krauthammer: Echoes of '67: Israel unites Howard LaFranchi: With G8 snub, US-Putin 'reset' off to stumbling start Jeremy J. Siegel: Investors, Relax About Rising Interest Rates Jessica L. Anderson: Get the Best Deal on a Used Car Jett Stone: Forget face-lifts and fake knees. Scientists have seen the fountain of youth --- and it's broccoli The Kosher Gourmet by Chef Mario Batali: The famed chef's vegetable dish that tastes true to the season: FAVAS AND SUGAR SNAP PEAS WITH POTATOES AND TARRAGON May 10, 2012 Clifford D. May: The Real Palestinian Refugee Problem Sergei L. Loiko: Putin sends warning to U.S., NATO in Victory Day speech at Red Square Mary Rourke: How being a 'mentch' got Vidal Sasoon his start and fighting in Israel's War of Independence provided him with confidence and a strong sense of his own identity Harvard Health Letters: Palliative care: Underused therapy yields surprising benefits Jeff Bertolucci: Get Home Phone Service for Less Than $10 a Month Rachel L. Sheedy and Susan B. Garland : Make the Right Moves to Boost Benefits The Kosher Gourmet by Betty Rosbottom: Gleaming with its golden, crimson, and snowy white hues, this silken smooth and creamy STRAWBERRY ORANGE TRIFLE looks impressive, but is easy to prepare May 9, 2012 John Rosemond: Parents, stop destroying the American male Valerie J. Nelson: Maurice Sendak, author of 'Where the Wild Things Are,' dies at 83 Bob Frick: Angst Over Annuities Sharon Palmer, R.D. How you can reduce your risk -- or delay -- chronic diseases associated with aging Howard LeWine, M.D.: Ask the Harvard Experts: Why did my blood pressure suddenly shoot up? Lisa Gerstner: Lower the Rate on All Your Loans The Kosher Gourmet by Emily Ho : Springtime soba with miso sauce offers a coloful mix of fresh textures and flavors May 8, 2012 Edmund Sanders: Netanyahu suddenly cancels new elections, forms unity government Frank J. Gaffney Jr.: Farewell to European superstate Anne Kates Smith: 4 Stocks That Mimic Buffett and Berkshire Hathaway Gaia Vince and Clare Wilson The Rise of Miniature Medical Robots: Fantasy Fast Becoming Reality Paul Takahashi, M.D.: Mayo Clinic Medical Edge: Never suffer night leg cramps Jessica L. Anderson: Extended-Warranty Warning The Kosher Gourmet by Diane Rossen Worthington: Celebrate National Chocolate Chip Day with the Best Cookie Ever (Includes techniques) May 7, 2012 Mark Clayton: Homeland Security warns major cyber attack aimed at gas pipeline industry underway Angus Roxburgh: Putin Decoded: World view of a Russian feeling dissed Kimberly Lankford: Navigate a Course for Long-Term Care Kevin McCormally How to Adjust Your Tax Withholding Celeste Robb-Nicholson, M.D.: Harvard Health Letters: How do you treat a Baker's cyst? Joanne Capano: Healthy Snacks for Children: The Choices May Surprise You The Kosher Gourmet by Penelope Wall: Classic Creamy Spinach Dip with a Fraction of the Calories and Fat May 4, 2012 Rabbi Nathan Lopes Cardozo: Holy 'trivialities' Jonathan Tobin: Bibi v. Barak will be no contest this time around Steven Goldberg: Blue Chip Stocks On Sale Worldwide Art Pine Slow Productivity Growth a Blessing --- For Now Sue Hubbard, M.D. : The Kid's Doctor: Are Kids Too Wired? Kerri-Ann Jennings, M.S., R.D: Foods that are good for your smile Amy Paturel, M.S., M.P.H.: Eating Well: Foods that are good for your smile The Kosher Gourmet by Betty Rosbottom: Strawberry rhubarb parfaits are elegant yet simple to assemble May 3, 2012 Michael Freund: Who's Afraid of the Messiah? Clifford D. May: The Foggiest War Susan B. Garland: Insurance to Cover Old Old Age Steven Goldberg 6 Reasons to Bet on a Big Bull Market Harvard Health Letters: Treating prostate cancer --- no rush to judgment Larry Gordon: Harvard, MIT partner to offer free online courses Naomi Nix : Man gets free trip to Chicago after postcard sent by mother in 1957 finally reaches him The Kosher Gourmet by Diane Rossen Worthington: Intensely Italian vegetable frittata is a seriously simple standby

Jewish World Review Newspapers will survive, but network TV? By Jim Mullen http://www.JewishWorldReview.com | The nightly news just ran a story about the financial crisis that newspapers are going through and how they are jumping through hoops to figure out a way to beat or join the Internet. After this feature, they went to a commercial break. The commercial was for ShamWow, the self-proclaimed absorbent cloth you have lived without for many, many years. It's an advertisement you wouldn't have seen during the network news a few years back. Not that long ago, like all "special TV offer only, call now, but that's not all" commercials, it would have run at 4:30 in the morning between a rerun of a Gene Autry oater and "The Return of the Return of the Living Dead." Now it's running in the middle of the nightly news. And network television thinks newspapers are in trouble? They'd better start looking over their shoulder. On shows during which the only companies that could afford to advertise made automobiles, mass-produced fast food, or beer, now you see commercials for cloak-like blankets with armholes, and pitches for Head On. Networks won't be able to hire any more 5-million-dollar-a-year anchors on that kind of scratch. The death spiral begins. One primetime show is bragging that they had 6 million plus viewers last week. Twenty years ago, having that miniscule of an audience would have gotten them kicked off the air, and the executive who OK'd the show would have been tarred, feathered and displayed in the town square for children to laugh at. You will never see another "Cheers," "Seinfeld," "Cosby Show" or "Friends" on network TV again. They are too expensive. After a year or two of a hit show, the once unknown stars want more money, and the advertisers want to pay less. The last season of "Cheers" Ted Danson was getting $450,000 an episode. The six stars of "Friends" were getting $1 million an episode by the end of their run, while the grand prize after an entire season of "The Amazing Race" and "Survivor" was exactly the same. (We should all work in a business where the words "only" and "1 million dollars" go together. Like politics.) That's why reality shows are on network TV to begin with -- they are the ShamWows of entertainment. Reality shows, game shows and talk shows are so much cheaper to produce than programs that require scriptwriters and performers, that you don't need huge numbers of viewers to make them profitable. It may work in the short term, but who is going to watch a repeat of "Survivor" five, 10, 20 years from now? Or "Dancing With the Stars" or "The Bachelor"? There is no pay-off, and network television's decline continues. Less money coming in, cheaper shows, fewer viewers and on it goes. So what is network TV's answer to this inevitable decline? Better shows? No more office Christmas parties? This weekend I watched a movie from Netflix instantly, as it streamed onto my desktop computer. No DVD, no mail, no commercials. I could pause it, do something else and come back to it at my convenience. For less than nine dollars a month, I can watch as many movies as I have time for. Imagine what they'll be offering to download two years from now, five years from now? That's how fast TV will change. It wasn't that long ago that video rental places charged a stiff membership fee before they would rent you a VHS tape for three bucks a day. What happened to that business model? Newspapers will adapt, they'll slowly figure out that they're sitting on a goldmine of back issues and photographs that they can sell on the Net over and over again until the end of time, they'll see that they can easily self-generate columns like "A Hundred Years Ago Today," "Today in the Blogosphere" and "Celebrity E-mails." The opportunities are here and now. Any business that is waiting for the future won't have one. Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. Comment by clicking here. Jim Mullen is the author of "It Takes a Village Idiot: Complicating the Simple Life" and "Baby's First Tattoo." Previously: A really big show of generation gaps When pigs flu The reports of our decline have been greatly exaggerated Mergers and admonitions Invest in gold: little, yellow, different Stuck in Folsom Penthouse Collecting karma Setting loose the creative ‘juice’ It's all in the numbers You're damaging your brain with practical skills The real rat pack The unspeakable luxury of the Park-O-Matic Gross-ery shopping © 2009, NEA

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