Home
In this issue
April 21, 2014

Andrew Silow-Carroll: Passoverkill? Suggestions to make next year's seders even more culturally sensitive

Sara Israelsen Hartley: Seeking the Divine: An ancient connection in a new context

Christine M. Flowers: Priest's execution in Syria should be call to action

Courtnie Erickson: How to help kids accept the poor decisions of others

Lizette Borreli: A Glass Of Milk A Day Keeps Knee Arthritis At Bay

Lizette Borreli: 5 Health Conditions Your Breath Knows Before You Do

The Kosher Gourmet by Betty Rosbottom Coconut Walnut Bars' golden brown morsels are a beautifully balanced delectable delight

April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review

Newspapers will survive, but network TV?

By Jim Mullen


Printer Friendly Version
Email this article

http://www.JewishWorldReview.com | The nightly news just ran a story about the financial crisis that newspapers are going through and how they are jumping through hoops to figure out a way to beat or join the Internet. After this feature, they went to a commercial break. The commercial was for ShamWow, the self-proclaimed absorbent cloth you have lived without for many, many years. It's an advertisement you wouldn't have seen during the network news a few years back.


Not that long ago, like all "special TV offer only, call now, but that's not all" commercials, it would have run at 4:30 in the morning between a rerun of a Gene Autry oater and "The Return of the Return of the Living Dead." Now it's running in the middle of the nightly news.


And network television thinks newspapers are in trouble? They'd better start looking over their shoulder. On shows during which the only companies that could afford to advertise made automobiles, mass-produced fast food, or beer, now you see commercials for cloak-like blankets with armholes, and pitches for Head On. Networks won't be able to hire any more 5-million-dollar-a-year anchors on that kind of scratch. The death spiral begins.


One primetime show is bragging that they had 6 million plus viewers last week. Twenty years ago, having that miniscule of an audience would have gotten them kicked off the air, and the executive who OK'd the show would have been tarred, feathered and displayed in the town square for children to laugh at.


You will never see another "Cheers," "Seinfeld," "Cosby Show" or "Friends" on network TV again. They are too expensive. After a year or two of a hit show, the once unknown stars want more money, and the advertisers want to pay less. The last season of "Cheers" Ted Danson was getting $450,000 an episode. The six stars of "Friends" were getting $1 million an episode by the end of their run, while the grand prize after an entire season of "The Amazing Race" and "Survivor" was exactly the same. (We should all work in a business where the words "only" and "1 million dollars" go together. Like politics.)


That's why reality shows are on network TV to begin with -- they are the ShamWows of entertainment. Reality shows, game shows and talk shows are so much cheaper to produce than programs that require scriptwriters and performers, that you don't need huge numbers of viewers to make them profitable. It may work in the short term, but who is going to watch a repeat of "Survivor" five, 10, 20 years from now? Or "Dancing With the Stars" or "The Bachelor"? There is no pay-off, and network television's decline continues. Less money coming in, cheaper shows, fewer viewers and on it goes. So what is network TV's answer to this inevitable decline? Better shows? No more office Christmas parties?


This weekend I watched a movie from Netflix instantly, as it streamed onto my desktop computer. No DVD, no mail, no commercials. I could pause it, do something else and come back to it at my convenience. For less than nine dollars a month, I can watch as many movies as I have time for. Imagine what they'll be offering to download two years from now, five years from now? That's how fast TV will change.


It wasn't that long ago that video rental places charged a stiff membership fee before they would rent you a VHS tape for three bucks a day. What happened to that business model? Newspapers will adapt, they'll slowly figure out that they're sitting on a goldmine of back issues and photographs that they can sell on the Net over and over again until the end of time, they'll see that they can easily self-generate columns like "A Hundred Years Ago Today," "Today in the Blogosphere" and "Celebrity E-mails." The opportunities are here and now. Any business that is waiting for the future won't have one.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

Comment by clicking here.

Jim Mullen is the author of "It Takes a Village Idiot: Complicating the Simple Life" and "Baby's First Tattoo."


Previously:


A really big show of generation gaps
When pigs flu
The reports of our decline have been greatly exaggerated
Mergers and admonitions
Invest in gold: little, yellow, different
Stuck in Folsom Penthouse
Collecting karma
Setting loose the creative ‘juice’
It's all in the numbers
You're damaging your brain with practical skills
The real rat pack
The unspeakable luxury of the Park-O-Matic
Gross-ery shopping



© 2009, NEA

Columnists

Toons

Lifestyles