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Jewish World Review
April 25, 2012/ 3 Iyar, 5772
Why Media Bias Matters
By
Bernard Goldberg
http://www.JewishWorldReview.com |
As you may know, Bill O'Reilly doesn't have much faith in what passes for the mainstream media. The other night, in a conversation with me on The Factor, he said this:
"Folks know that the media is dishonest, that the media now is not in the business to report the news anymore. They're there to advance an ideological agenda. So, if the folks know it, all the polls say they know it, that means that the press is not going to have any real influence on the elections this time around." Then he asked what I thought.
I said even liberals know the press has an agenda, that it takes sides, and that while coverage favoring President Obama might influence less sophisticated voters, the influence would be minor and would not affect the outcome of the election.
That prompted a blog from somebody named Erik Wemple who writes under the banner of the Washington Post. "So if the impact of media bias is so trivial, why do these guys [O'Reilly and me] harp on it each week?" he asked.
You might think that someone who writes for an important news organization like the Washington Post would understand why media bias is important. Alas, he doesn't.
First, Bill and I don't "harp" on the subject of media bias. We discuss it. A small point, perhaps, but not to me. Second, I have never said that media bias is "trivial." That's how Wemple characterizes it hoping we'll drop the subject and move on to something less threatening. Don't hold your breath, Erik.
Here's why media bias is important, even though it may not affect the next — or the last, or possibly any — presidential election: In a free country we have to have a free press. Everybody knows that. But you can't have a free country forever if you don't also have a fair press.
In a free country, people depend on the media for their information about government and other powerful institutions. If the press sounds the alarm about some danger, people have to pay attention. But if they have lost confidence in the press — because of its biases — then there's a good chance we'll ignore the warning. And that could be dangerous.
While I was writing A Slobbering Love Affair, my 2009 book about the media's crush on Barack Obama, I talked to political analyst Pat Caddell, and asked for his thoughts about the mainstream media.
They were more biased than ever, he said, before launching into a bit of history to put the current mess into perspective. "There is one institution in America which has no checks and balances," he told me. "And that is the press. And there was a reason for that. It wasn't that the Founding Fathers loved the press. It was because the press was supposed to protect the country. That's why Jefferson said, 'I would much rather have newspapers without a government than a government without newspapers.'
"But [when the media] leave the ramparts and become a partisan outrider for one party or the other or one candidate or the other; essentially [deciding] who should be president and who should not be president; what truth people should know and what truth they should not know; then what they become, what they constitute, is a threat to democracy."
Imagine, Caddell told me, that one day a demagogue comes along and decides to run for president. Imagine that he "gets up at the start of his campaign and says, 'I want you to see the press. They are the enemy of the American people. They will do everything they can to stop me because they want to stop you.' And the American people will believe it. What if this is the most dangerous man that ever came along? Nobody will care what the press says."
That, Erik Wemple of the Washington Post, is why bias in the media matters.
Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.
Comment by clicking here.
JWR contributor Bernard Goldberg, the television news reporter and author of several bestselling books, among them, Bias, a New York Times number one bestseller about how the media distort the news. He is widely seen as one of the most original writers and thinkers in broadcast journalism. Mr. Goldberg covered stories all over the world for CBS News and has won 10 Emmy awards for excellence in journalism. He now reports for the widely acclaimed HBO broadcast Real Sports.
He is a graduate of Rutgers University, New Brunswick, New Jersey and a member of the school's Hall of Distinguished Alumni and proprietor of BernardGoldberg.com.
Previously:
• 04/17/12: NYT: At It Again
• 04/13/12: Kissing up to the Rev. Al
• 04/10/12: This Just In: War Breaks Out --- Thank You, Lord
• 04/03/12: In Cold Blood?
• 03/27/12: Trayvon Martin and Media Hypocrisy
• 03/26/12: Time to Go, Rick
• 03/22/12: Obama's Mantra: Don't Blame Me
• 03/19/12: The U.N. Human Rights Council --- and other Jokes
• 03/13/12: Bias in the News: Blame it on Their Zip Code
• 03/06/12: Thank Heaven for Rich People --- a Second Look
• 02/29/12: Some Free Advice for the Republican Field
• 02/28/12: Do We Have a Right to Lie?
• 02/16/12: Can Obama Win Re-Election by Promising Free Stuff?
• 02/06/12: The 5 Stages of Mitt
• 02/02/12: Florida Has Spoken; Cue the Fat Lady
• 01/30/12: The Other Global Warming Story
• 01/26/12: They See Racists Everywhere . . .
• 01/24/12: The Arrogant and Clueless Mainstream Media
• 01/23/12: Gingrich Wins SC --- Media Help Big Time
• 01/18/12: A New Entry for 100 People Who Are Screwing Up America
• 01/12/12: The Dream Ticket Could Be a Conservative Nightmare
• 01/11/12: Now 'Anybody But Romney' Has a Name
• 12/30/11: I Have a Confession to Make . . .
• 12/27/11: Know When to Hold 'em and Know When to Fold 'em
• 12/20/11: NBC News, the KKK and the State of Journalism
• 12/19/11: Mitt and Newt: Two Rich Guys Arguing Over Money
• 12/13/11: Donald Trump Is the Greatest; Just Ask Him
• 12/12/11: Rob Peter to Pay Paul: Bad Economics! Good Politics?
• 12/07/11: Yeah . . . and Fish Don't Know They're Wet, Either
• 12/06/11: Did the Media Play Fair with Herman Cain?
• 12/05/11: Obama to Blue-Collar America: Adios!
• 11/29/11: We Can Stop the Crazy Train Before It Gets to Greece
• 11/22/11: Who Can Beat Obama?
• 11/15/11: The Dumbest Media Question I've Ever Heard
• 11/09/11: What If Herman Cain Did It?
• 11/08/11: What If Herman Cain Were a Lib?
• 11/02/11: Who Can Beat Obama?
• 11/01/11: We're Approaching the Tipping Point
• 10/25/11: A Response to the Angry Purists
• 10/18/11: They're Waiting for Reagan to Hit the Campaign Trail
• 10/12/11: Read This!!! --- But Only If You Have Nothing Better To Do
• 10/04/11: Can Obama Win Re-Election?
• 09/27/11: It's NOT the Economy Stupid, It's Theology
• 09/20/11: Bad News on the Doorstep
• 09/09/11: Hypocrisy!
• 09/06/11: Back to the Future
• 08/24/11: Hillary vs. Obama in 2012? It'll Never Happen --- I Don't Think
• 08/22/11: Warning: Conservatives May Be Harmful to Your Mental Health
• 08/17/11: Warren Buffett, Coddled Billionaire
• 08/11/11: Too Much Balance in the Media?
• 08/04/11: All Aboard the Crazy Train
• 08/01/11: Liberal Hate Speech
• 07/25/11: With All Due Respect, Go Fly a Kite
• 07/20/11: Who Is A ‘Natural Born Citizen’?
• 07/18/11: Guess Who's Not Paying Their Fair Share
• 07/12/11: Against More Taxes? You May Be a Terrorist!
• 07/11/11: Casey Anthony: The TV Show
• 07/06/11: Standards and Double Standards at MSNBC
• 06/29/11: Is Jon Stewart A Racist?
• 06/21/11: Let's Play the Race Card --- Just for Fun Of Course
• 06/20/11: Sarah Palin and Weiner's Weiner
• 06/03/11: Memo to GOP: Turn Mr. Obama into Mr. Yesterday
• 05/20/11: I Get Letters From People Who Should Be Locked Up
• 05/09/11: Is ‘Torture’ Ever Justified?
• 05/02/11: The Promiscuous Use of the R Word
• 04/19/11: The Man Behind the Million Dollar Smile
• 04/12/11: What's the Difference Between Libs in Politics and Libs in the Media?
• 04/08/11: An Idea Whose Time Has Come — and Gone
• 03/28/11: The Pundits Are Driving Me Crazy --- And You Thought Qadaffi Is Nuts
• 03/14/11: No Liberal Bias at NPR — Just Ask NPR
• 03/10/11: The media's frustration
• 03/01/11: Progressives Lost in Time . . .
• 02/23/11: The Lamestreams Strike Again --- This Time in Madison
• 02/03/11: You MUST Own a Gun --- Or Else!
• 01/20/11: It Was Horrible, I tell you … HORRIBLE!
• 01/11/11: Here We Go Again . . .
• 01/06/11: You Go, Oprah
• 12/28/10: A Year-Ender --- The MSM and Obama's Fall from Grace
• 12/14/10: Thank Heaven for Rich People
• 12/02/10: The Phony Nobility of Wikileaks
© 2011, Bernard Goldberg
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