May 23, 2012 Ex-CIA spy in Iran's Revolutionary Guard: Baghdad talks highlight Western naivete Putin's latest defiance shows Obama's whisper didn't work Tony Pugh: More private colleges offering tuition discounts Lisa Gerstner: 4 Money-Etiquette Questions Answered Mary Beth Franklin: How to Choose the Right Annuity for You Art Markman, Ph.D.: Get smart: How to bulk up your creativity muscles Israeli scientists use skin cells to help repair heart muscle Tina Susman: The wig wasn't enough: Man gets 13 years for posing as his dead mom The Kosher Gourmet by Emma Christensen:A simple way to do fish right May 22, 2012 David S. Cloud and Kathleen Hennessey: Obama changes mind on Pakistan invite to NATO summit --- and then gets dissed by country's president US Senate approves new sanctions against Iran ahead of Baghdad talks Warren Richey: Can US group challenge overseas surveillance act? Supreme Court to decide Supreme Court: Twins can't claim dead dad's benefits Thomas M. Anderson: Walking Away From a Mortgage Environmental Nutrition editors: The lowdown on a low-acid diet Pomegranate juice maker used deceptive ads, FTC judge rules Relatives outraged over spoof on Hamas chief's killing The Kosher Gourmet by Megan Gordon: Enjoy a celebration of the most rich and layered flavors: Black bean, sweet potato and quinoa chili May 21, 2012 Mark Clayton: Cybersecurity: How US utilities passed up chance to protect their networks Howard LaFranchi: NATO summit: Who will foot the bill for long-term Afghanistan security? Chris Farrell : Earn Dividends in Emerging Markets with This WisdomTree ETF James K. Glassman: 5 Stock Picks Among Online Retailers Stephen Whiteside, Ph.D. : Mayo Clinic Medical Edge: Social anxiety disorder --- or just shy? Guy Jackson : Victim's father regrets death of Lockerbie bomber The Kosher Gourmet by Mario Batali: Famed chef's veal shoulder farsumagru: A festive meat course for late spring May 18, 2012 Rabbi Berel Wein: Striving: The People of the Book's Book for (All of) the People Caroline B. Glick: Embracing dangerous delusions and not our friends Steven Goldberg: 5 Great Stock Picks and the Exchange-Traded Fund that Owns Them Janet Bodnar: How to Teach Kids to Handle Credit Cards Mary Pickett, M.D.: Ask the Harvard Experts: Don't be forced into gluten-free lifestyle based merely on a doctor's false-positive test The Kosher Gourmet by Carolyn Malcoun: DIY healthy lunchbox treats: HOMEMADE FRUIT BARS for kids and brown-bagging adults alike May 17, 2012 Warren Richey: Teacher fired for being unwed and pregnant can sue religious school, court rules Josh Mitnick: Netanyahu's 'centrist' coalition is already proving it's anything but Steven Goldberg: Earn Dividends in Emerging Markets with This WisdomTree ETF Mary Beth Franklin: Retirement Savings Tips for New Grads Amina Khan: Research links coffee to lower death rates Chelsea Sheasley: Social media: Is it too feminine? The Kosher Gourmet by Faith Duran : Cheesy Potato Breakfast Casserole with Cheddar and Sun-Dried Tomatoes May 16, 2012 Jackson Holahan: The Aleppo Codex Jonathan Tobin : Iran Declares Victory in Nuclear Talks Kiplinger Reports, Summarized Anne Kates Smith: 7 Stocks That Let You Sleep Tight Carmen Terzic, M.D., Ph.D. : Mayo Clinic Medical Edge: A variety of exercises can help improve balance Melissa Healy: National strategy on Alzheimer's disease aims to halt it by 2025 The Kosher Gourmet by Joyce White : GOODNESS GRACIOUS: GREENS! 4 winning recipes that are no longer just for down-home folks (Includes expert tips & techniques) May 15, 2012 Dennis Prager: God and Man at (and for) Liberty Kristen Chick: Obama administration resumes arms sales to Bahrain despite serious unresolved human rights issues. Activists feel abandoned Pat Mertz Esswein: Homes are now affordable again and mortgage rates are low. What you need to know before you buy Kathy Kristof: Our Practical Investor Fights Inflation with These 6 Investments Sue Hubbard, M.D.: The Kid's Doctor: Lactose intolerant young child? Check again Environmental Nutrition Editors: Get the facts on palm sugar sweetening The Kosher Gourmet by Kathy Hunt: Spread a Little Excitement with EXOTIC CONDIMENTS (4 RECIPES) May 14, 2012 Richard Simon: Purple Hearts for domestic terror victims? Nando Pelusi, Ph.D.: The privacy paradox: Surrounded by strangers, we risk isolation, anxiety Chris Farrell: Investing Lessons from the Great Recession Lisa Gerstner: How to Protect Your Identity, Finances If You Lose Your Phone Harvard Health Letters: Heart disease and dementia Tiffany O'Callaghan: New hormone mimics effects of exercise without the sweat The Kosher Gourmet by Megan Gordon: MANGO COCONUT OAT MORNING MUFFINS are a bright but hearty delight May 11, 2012 Rabbi B. Shafier: Why happiness will always be elusive Charles Krauthammer: Echoes of '67: Israel unites Howard LaFranchi: With G8 snub, US-Putin 'reset' off to stumbling start Jeremy J. Siegel: Investors, Relax About Rising Interest Rates Jessica L. Anderson: Get the Best Deal on a Used Car Jett Stone: Forget face-lifts and fake knees. Scientists have seen the fountain of youth --- and it's broccoli The Kosher Gourmet by Chef Mario Batali: The famed chef's vegetable dish that tastes true to the season: FAVAS AND SUGAR SNAP PEAS WITH POTATOES AND TARRAGON May 10, 2012 Clifford D. May: The Real Palestinian Refugee Problem Sergei L. Loiko: Putin sends warning to U.S., NATO in Victory Day speech at Red Square Mary Rourke: How being a 'mentch' got Vidal Sasoon his start and fighting in Israel's War of Independence provided him with confidence and a strong sense of his own identity Harvard Health Letters: Palliative care: Underused therapy yields surprising benefits Jeff Bertolucci: Get Home Phone Service for Less Than $10 a Month Rachel L. Sheedy and Susan B. Garland : Make the Right Moves to Boost Benefits The Kosher Gourmet by Betty Rosbottom: Gleaming with its golden, crimson, and snowy white hues, this silken smooth and creamy STRAWBERRY ORANGE TRIFLE looks impressive, but is easy to prepare May 9, 2012 John Rosemond: Parents, stop destroying the American male Valerie J. Nelson: Maurice Sendak, author of 'Where the Wild Things Are,' dies at 83 Bob Frick: Angst Over Annuities Sharon Palmer, R.D. How you can reduce your risk -- or delay -- chronic diseases associated with aging Howard LeWine, M.D.: Ask the Harvard Experts: Why did my blood pressure suddenly shoot up? Lisa Gerstner: Lower the Rate on All Your Loans The Kosher Gourmet by Emily Ho : Springtime soba with miso sauce offers a coloful mix of fresh textures and flavors May 8, 2012 Edmund Sanders: Netanyahu suddenly cancels new elections, forms unity government Frank J. Gaffney Jr.: Farewell to European superstate Anne Kates Smith: 4 Stocks That Mimic Buffett and Berkshire Hathaway Gaia Vince and Clare Wilson The Rise of Miniature Medical Robots: Fantasy Fast Becoming Reality Paul Takahashi, M.D.: Mayo Clinic Medical Edge: Never suffer night leg cramps Jessica L. Anderson: Extended-Warranty Warning The Kosher Gourmet by Diane Rossen Worthington: Celebrate National Chocolate Chip Day with the Best Cookie Ever (Includes techniques) May 7, 2012 Mark Clayton: Homeland Security warns major cyber attack aimed at gas pipeline industry underway Angus Roxburgh: Putin Decoded: World view of a Russian feeling dissed Kimberly Lankford: Navigate a Course for Long-Term Care Kevin McCormally How to Adjust Your Tax Withholding Celeste Robb-Nicholson, M.D.: Harvard Health Letters: How do you treat a Baker's cyst? Joanne Capano: Healthy Snacks for Children: The Choices May Surprise You The Kosher Gourmet by Penelope Wall: Classic Creamy Spinach Dip with a Fraction of the Calories and Fat May 4, 2012 Rabbi Nathan Lopes Cardozo: Holy 'trivialities' Jonathan Tobin: Bibi v. Barak will be no contest this time around Steven Goldberg: Blue Chip Stocks On Sale Worldwide Art Pine Slow Productivity Growth a Blessing --- For Now Sue Hubbard, M.D. : The Kid's Doctor: Are Kids Too Wired? Kerri-Ann Jennings, M.S., R.D: Foods that are good for your smile Amy Paturel, M.S., M.P.H.: Eating Well: Foods that are good for your smile The Kosher Gourmet by Betty Rosbottom: Strawberry rhubarb parfaits are elegant yet simple to assemble May 3, 2012 Michael Freund: Who's Afraid of the Messiah? Clifford D. May: The Foggiest War Susan B. Garland: Insurance to Cover Old Old Age Steven Goldberg 6 Reasons to Bet on a Big Bull Market Harvard Health Letters: Treating prostate cancer --- no rush to judgment Larry Gordon: Harvard, MIT partner to offer free online courses Naomi Nix : Man gets free trip to Chicago after postcard sent by mother in 1957 finally reaches him The Kosher Gourmet by Diane Rossen Worthington: Intensely Italian vegetable frittata is a seriously simple standby

Jewish World Review Mergers and admonitions By Jim Mullen http://www.JewishWorldReview.com | AIG, the company that broke the world by selling fake insurance policies, removed their name from the front of their New York City skyscraper. How much did that cost? The letters were, like, 5 feet tall. You just can't send down Al from the mailroom with a screwdriver and a ladder and take them down. They probably had to use a few guys with cherry pickers. They took them down in the middle of the night so we're talking golden time for the crew. But is taking down the sign really going to solve any of AIG's problems? I'm sure that as the months go on we'll learn that the million-dollar bonuses they gave to the guys who lost billions are chump change. They are probably spending your bailout money right now, on focus groups to find out if AIG should change their name to "Warm and Fuzzy Financial," "Huggy Bear Enterprises" or "Insurance 'n' Things?" Anyone who's worked for a big corporation knows it isn't the stock-option giveaways or undeserved bonuses that kills them, but the corporate culture itself. One place I worked at changed their logo seven times in two years. It used to be Big Corp, Inc., and then it bought Colossal Brands so it became Big Colossal Brands. They hired the most expensive graphic designers in the world to come up with a logo for the new company. The highly paid designers and the highly paid executives went on spa retreats together, they went to trust-building camps together, they went deep-sea fishing together off Cabo San Lucas. After millions of dollars and countless hours of confabbing, faxing and e-mailing, the new logo was revealed. It consisted of the letters "B" and "C" intertwined to look as if they were having some kind of kinky alphabet sex with each other. A business school triumph! The executives who had spent so much time and money on it all agreed it was a work of genius and they were all geniuses. Then they spent millions more changing every piece of corporate stationery, every notepad, every handout baseball cap, every tote bag and every giveaway pen to the new logo. All the old stuff was thrown out. Two months later Big Colossal Brands merged with Humongous Products becoming Big, Humongous & Colossal, Inc. The new company adopted Humongous Products' corporate motto which was "Something you ate today, we touched." It worked fine for most of the company, but I was in their magazine division and it didn't get us much business. We had our own problems. Once a year the editor would decide to redesign the whole magazine to make it "edgier." Incredibly, the magazine-buying public didn't seem to appreciate the significance of our font change from Times New Roman to Courier, that we'd spent millions going from a three-column format to two columns, that the "edgy" new art director (we had to buy out the old one) did not like to read the stories he was designing. On the headline for a piece about adoption, the letters looked like shards of broken glass. For the article about the top ten beach vacations, the pictures were of rotting fish and evil-looking pop-tops half-buried in the sand. The new format won an "Edgy" Award. Sales tanked. Some other magazine stole our new art director. They went out of business, too. They won an "Edgy" posthumously. Of course all the stationery, baseball hats, etc., had to be tossed out once more. This time, the "B" and the "C" performed their kinky sex game inside a large "H." Changing the logo did not improve the bottom line as expected. I never once heard anyone say, "Hey, nice new logo. I'm giving you all my business." While the executives were busy picking logos and mottos, the stock price of BHC steadily dropped. A Wall Street raider bought the whole company for a song, fired all the high-priced executives and resold the company a year later for a gazillion-dollar profit. Members of the logo team were all quickly hired by other big corporations, and are now busy spreading their management magic to other lucky offices. If we all chipped in and paid them a bonus to leave, we'd all be better off. Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. Comment by clicking here. Jim Mullen is the author of "It Takes a Village Idiot: Complicating the Simple Life" and "Baby's First Tattoo." Previously: Invest in gold: little, yellow, different Stuck in Folsom Penthouse Collecting karma Setting loose the creative ‘juice’ It's all in the numbers You're damaging your brain with practical skills The real rat pack The unspeakable luxury of the Park-O-Matic Gross-ery shopping © 2009, NEA

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