In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review

Mergers and admonitions

By Jim Mullen

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http://www.JewishWorldReview.com | AIG, the company that broke the world by selling fake insurance policies, removed their name from the front of their New York City skyscraper. How much did that cost? The letters were, like, 5 feet tall. You just can't send down Al from the mailroom with a screwdriver and a ladder and take them down. They probably had to use a few guys with cherry pickers. They took them down in the middle of the night so we're talking golden time for the crew. But is taking down the sign really going to solve any of AIG's problems?

I'm sure that as the months go on we'll learn that the million-dollar bonuses they gave to the guys who lost billions are chump change. They are probably spending your bailout money right now, on focus groups to find out if AIG should change their name to "Warm and Fuzzy Financial," "Huggy Bear Enterprises" or "Insurance 'n' Things?"

Anyone who's worked for a big corporation knows it isn't the stock-option giveaways or undeserved bonuses that kills them, but the corporate culture itself. One place I worked at changed their logo seven times in two years. It used to be Big Corp, Inc., and then it bought Colossal Brands so it became Big Colossal Brands. They hired the most expensive graphic designers in the world to come up with a logo for the new company.

The highly paid designers and the highly paid executives went on spa retreats together, they went to trust-building camps together, they went deep-sea fishing together off Cabo San Lucas. After millions of dollars and countless hours of confabbing, faxing and e-mailing, the new logo was revealed. It consisted of the letters "B" and "C" intertwined to look as if they were having some kind of kinky alphabet sex with each other. A business school triumph!

The executives who had spent so much time and money on it all agreed it was a work of genius and they were all geniuses. Then they spent millions more changing every piece of corporate stationery, every notepad, every handout baseball cap, every tote bag and every giveaway pen to the new logo. All the old stuff was thrown out. Two months later Big Colossal Brands merged with Humongous Products becoming Big, Humongous & Colossal, Inc.

The new company adopted Humongous Products' corporate motto which was "Something you ate today, we touched." It worked fine for most of the company, but I was in their magazine division and it didn't get us much business. We had our own problems. Once a year the editor would decide to redesign the whole magazine to make it "edgier."

Incredibly, the magazine-buying public didn't seem to appreciate the significance of our font change from Times New Roman to Courier, that we'd spent millions going from a three-column format to two columns, that the "edgy" new art director (we had to buy out the old one) did not like to read the stories he was designing.

On the headline for a piece about adoption, the letters looked like shards of broken glass. For the article about the top ten beach vacations, the pictures were of rotting fish and evil-looking pop-tops half-buried in the sand. The new format won an "Edgy" Award. Sales tanked. Some other magazine stole our new art director. They went out of business, too. They won an "Edgy" posthumously.

Of course all the stationery, baseball hats, etc., had to be tossed out once more. This time, the "B" and the "C" performed their kinky sex game inside a large "H." Changing the logo did not improve the bottom line as expected. I never once heard anyone say, "Hey, nice new logo. I'm giving you all my business."

While the executives were busy picking logos and mottos, the stock price of BHC steadily dropped. A Wall Street raider bought the whole company for a song, fired all the high-priced executives and resold the company a year later for a gazillion-dollar profit. Members of the logo team were all quickly hired by other big corporations, and are now busy spreading their management magic to other lucky offices. If we all chipped in and paid them a bonus to leave, we'd all be better off.

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Jim Mullen is the author of "It Takes a Village Idiot: Complicating the Simple Life" and "Baby's First Tattoo."


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The real rat pack
The unspeakable luxury of the Park-O-Matic
Gross-ery shopping

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