In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review April 24, 2009 / 30 Nissan 5769

Tweeting to a fortune?

By Mark Kellner

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http://www.JewishWorldReview.com | Can we "Tweet" our way to wealth, fame, success…even the Oval Office?

A "Tweet," of course, is the 140-character message sent by devotees of Twitter.com, an online micro-blogging service, that has caught on with millions of people, literally: actor Ashton Kutcher is in a race to get 1,000,000 people "following" him via the online service. The 2008 U.S. Presidential campaigns, for better or for worse, used Twitter; there's already an "@ObamaBiden2012" Twitter feed up and running. You can also can follow "@Sarah_Palin" and the Alaska governor's political action committee, if you desire.

But Warren Whitlock, a marketing entrepreneur in Las Vegas, isn't out to change the political landscape with Twitter. He wants to make authors famous, "best selling" writers, even, and then help them capitalize on that fame via speaking engagements and the like. In the book world, noted agent and Christian book editor W. Terry Whalin calls it "building a platform," and Mr. Whitlock might be the Home Depot of that genre. His latest book, co-authored with Deborah Micek, is "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online," published by Xeno Press.

Thousands already follow Mr. Whitlock's "tweets" and Facebook messages - he has over 4,300 Facebook friends and 30,000 total Twitter followers, roughly 50 percent more than Mrs. Palin's PAC. From there, his imperatives can sometimes go viral, sending a book on business credit or human relations or marketing up the Amazon.com sales charts. Be a "number one best selling author" on Amazon for even one day and your cachet is enhanced, the thinking goes.

For Mr. Whitlock, it's all built on trust: "Today, we want to buy from people that we know, like and trust," he said in a telephone inteview. He builds that trust by offering free tips and audio recordings of how-to strategies, as well as e-mail newsletters.

"It really is, I believe, when I let go of how can I sell more and where can I find those people to serve, [that] it all turned around for me," he added. "The principles I'm talking about are nothing new, but the technology has gotten so good. I can maintain a loose, friendly relationship with thousands or millions of people."

This kind of marketing - building online communities - is catching on. Former marketing executive David Meerman Scott's newest book, "World Wide Rave" (Wiley) is all about the concept of getting people, online, excited about your company or product - or candidate - wherever in the world they might be. Scott's enthusiasm is so infectious and his persuasion so persuasive, that if you're not an acolyte of his methods by the time you finish, check to see if you still have a pulse.

Jennifer Leggio, a marketing communications pro in Silicon Valley and "social business blogger" for ZDNet.com, advises that there's potential, and pitfalls, in pursuing dollars 140 characters at a time.

"There's absolutely an opportunity for an individual or company to build relationships that help them become more successful as opposed to some other social methods," Ms. Leggio said in an April 13 interview. However, she adds, "If anyone used Twitter solely as a get-rich-quick scheme or thinks it's a sure fire way to make money, they're misguided."

Twitter isn't just an "outbound" strategy - you should listen to what your customer base is saying, she noted. Mr. Whitlock mentioned that Comcast will respond to subscriber complaints via Twitter and won't "let go" until the problem is resolved, for example.

Ms. Leggio adds, "for some reason, the Twitter audience is more discerning than other audiences. If you come across as only being there to sell, that's the minute you'll start to lose your audience."

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here.


© 2008, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com