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Selasky: EGGPLANT WRAPS are an easy, sumptuous and scrumptious meal May 3, 2013 Rabbi Nathan Lopes Cardozo: Human Courage and the Unavoidable, Disturbing Text Steven Emerson: Attorney General Fights CAIR in Court, Lauds it in Public Mediterranean diet helps beat dementia: study Harvard Health Letters: When to be screened for a hearing problem Jewz in the Newz by Nate Bloom : Iron Man's Jewish Connections; Marc Maron's New TV Show; Martin Landau Grows Up with Israel; Shalom, Allan Arbus The Kosher Gourmet by Diane Rossen Worthington: A sweet surprise for Mother's Day dessert May 1, 2013 Jonathan Rosenblum: An Improbable Journey to Orthodoxy Jonathan Tobin: Blame Obama, Not Israel for Syria Push Kids, kittens the Same? With employee perks at struggling Internet pioneer Yahoo! it's hard to tell Halena M. 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Jewish World Review April 24, 2009 / 30 Nissan 5769 Tweeting to a fortune? By Mark Kellner http://www.JewishWorldReview.com | Can we "Tweet" our way to wealth, fame, success…even the Oval Office? A "Tweet," of course, is the 140-character message sent by devotees of Twitter.com, an online micro-blogging service, that has caught on with millions of people, literally: actor Ashton Kutcher is in a race to get 1,000,000 people "following" him via the online service. The 2008 U.S. Presidential campaigns, for better or for worse, used Twitter; there's already an "@ObamaBiden2012" Twitter feed up and running. You can also can follow "@Sarah_Palin" and the Alaska governor's political action committee, if you desire. But Warren Whitlock, a marketing entrepreneur in Las Vegas, isn't out to change the political landscape with Twitter. He wants to make authors famous, "best selling" writers, even, and then help them capitalize on that fame via speaking engagements and the like. In the book world, noted agent and Christian book editor W. Terry Whalin calls it "building a platform," and Mr. Whitlock might be the Home Depot of that genre. His latest book, co-authored with Deborah Micek, is "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online," published by Xeno Press. Thousands already follow Mr. Whitlock's "tweets" and Facebook messages - he has over 4,300 Facebook friends and 30,000 total Twitter followers, roughly 50 percent more than Mrs. Palin's PAC. From there, his imperatives can sometimes go viral, sending a book on business credit or human relations or marketing up the Amazon.com sales charts. Be a "number one best selling author" on Amazon for even one day and your cachet is enhanced, the thinking goes. For Mr. Whitlock, it's all built on trust: "Today, we want to buy from people that we know, like and trust," he said in a telephone inteview. He builds that trust by offering free tips and audio recordings of how-to strategies, as well as e-mail newsletters. "It really is, I believe, when I let go of how can I sell more and where can I find those people to serve, [that] it all turned around for me," he added. "The principles I'm talking about are nothing new, but the technology has gotten so good. I can maintain a loose, friendly relationship with thousands or millions of people." This kind of marketing - building online communities - is catching on. Former marketing executive David Meerman Scott's newest book, "World Wide Rave" (Wiley) is all about the concept of getting people, online, excited about your company or product - or candidate - wherever in the world they might be. Scott's enthusiasm is so infectious and his persuasion so persuasive, that if you're not an acolyte of his methods by the time you finish, check to see if you still have a pulse. Jennifer Leggio, a marketing communications pro in Silicon Valley and "social business blogger" for ZDNet.com, advises that there's potential, and pitfalls, in pursuing dollars 140 characters at a time. "There's absolutely an opportunity for an individual or company to build relationships that help them become more successful as opposed to some other social methods," Ms. Leggio said in an April 13 interview. However, she adds, "If anyone used Twitter solely as a get-rich-quick scheme or thinks it's a sure fire way to make money, they're misguided." Twitter isn't just an "outbound" strategy - you should listen to what your customer base is saying, she noted. Mr. Whitlock mentioned that Comcast will respond to subscriber complaints via Twitter and won't "let go" until the problem is resolved, for example. Ms. Leggio adds, "for some reason, the Twitter audience is more discerning than other audiences. If you come across as only being there to sell, that's the minute you'll start to lose your audience." Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here. Archives © 2008, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com

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