May 23, 2012 Ex-CIA spy in Iran's Revolutionary Guard: Baghdad talks highlight Western naivete Putin's latest defiance shows Obama's whisper didn't work Tony Pugh: More private colleges offering tuition discounts Lisa Gerstner: 4 Money-Etiquette Questions Answered Mary Beth Franklin: How to Choose the Right Annuity for You Art Markman, Ph.D.: Get smart: How to bulk up your creativity muscles Israeli scientists use skin cells to help repair heart muscle Tina Susman: The wig wasn't enough: Man gets 13 years for posing as his dead mom The Kosher Gourmet by Emma Christensen:A simple way to do fish right May 22, 2012 David S. Cloud and Kathleen Hennessey: Obama changes mind on Pakistan invite to NATO summit --- and then gets dissed by country's president US Senate approves new sanctions against Iran ahead of Baghdad talks Warren Richey: Can US group challenge overseas surveillance act? Supreme Court to decide Supreme Court: Twins can't claim dead dad's benefits Thomas M. Anderson: Walking Away From a Mortgage Environmental Nutrition editors: The lowdown on a low-acid diet Pomegranate juice maker used deceptive ads, FTC judge rules Relatives outraged over spoof on Hamas chief's killing The Kosher Gourmet by Megan Gordon: Enjoy a celebration of the most rich and layered flavors: Black bean, sweet potato and quinoa chili May 21, 2012 Mark Clayton: Cybersecurity: How US utilities passed up chance to protect their networks Howard LaFranchi: NATO summit: Who will foot the bill for long-term Afghanistan security? Chris Farrell : Earn Dividends in Emerging Markets with This WisdomTree ETF James K. Glassman: 5 Stock Picks Among Online Retailers Stephen Whiteside, Ph.D. : Mayo Clinic Medical Edge: Social anxiety disorder --- or just shy? 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The Kosher Gourmet by Faith Duran : Cheesy Potato Breakfast Casserole with Cheddar and Sun-Dried Tomatoes May 16, 2012 Jackson Holahan: The Aleppo Codex Jonathan Tobin : Iran Declares Victory in Nuclear Talks Kiplinger Reports, Summarized Anne Kates Smith: 7 Stocks That Let You Sleep Tight Carmen Terzic, M.D., Ph.D. : Mayo Clinic Medical Edge: A variety of exercises can help improve balance Melissa Healy: National strategy on Alzheimer's disease aims to halt it by 2025 The Kosher Gourmet by Joyce White : GOODNESS GRACIOUS: GREENS! 4 winning recipes that are no longer just for down-home folks (Includes expert tips & techniques) May 15, 2012 Dennis Prager: God and Man at (and for) Liberty Kristen Chick: Obama administration resumes arms sales to Bahrain despite serious unresolved human rights issues. Activists feel abandoned Pat Mertz Esswein: Homes are now affordable again and mortgage rates are low. What you need to know before you buy Kathy Kristof: Our Practical Investor Fights Inflation with These 6 Investments Sue Hubbard, M.D.: The Kid's Doctor: Lactose intolerant young child? Check again Environmental Nutrition Editors: Get the facts on palm sugar sweetening The Kosher Gourmet by Kathy Hunt: Spread a Little Excitement with EXOTIC CONDIMENTS (4 RECIPES) May 14, 2012 Richard Simon: Purple Hearts for domestic terror victims? Nando Pelusi, Ph.D.: The privacy paradox: Surrounded by strangers, we risk isolation, anxiety Chris Farrell: Investing Lessons from the Great Recession Lisa Gerstner: How to Protect Your Identity, Finances If You Lose Your Phone Harvard Health Letters: Heart disease and dementia Tiffany O'Callaghan: New hormone mimics effects of exercise without the sweat The Kosher Gourmet by Megan Gordon: MANGO COCONUT OAT MORNING MUFFINS are a bright but hearty delight May 11, 2012 Rabbi B. 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Loiko: Putin sends warning to U.S., NATO in Victory Day speech at Red Square Mary Rourke: How being a 'mentch' got Vidal Sasoon his start and fighting in Israel's War of Independence provided him with confidence and a strong sense of his own identity Harvard Health Letters: Palliative care: Underused therapy yields surprising benefits Jeff Bertolucci: Get Home Phone Service for Less Than $10 a Month Rachel L. Sheedy and Susan B. Garland : Make the Right Moves to Boost Benefits The Kosher Gourmet by Betty Rosbottom: Gleaming with its golden, crimson, and snowy white hues, this silken smooth and creamy STRAWBERRY ORANGE TRIFLE looks impressive, but is easy to prepare May 9, 2012 John Rosemond: Parents, stop destroying the American male Valerie J. Nelson: Maurice Sendak, author of 'Where the Wild Things Are,' dies at 83 Bob Frick: Angst Over Annuities Sharon Palmer, R.D. How you can reduce your risk -- or delay -- chronic diseases associated with aging Howard LeWine, M.D.: Ask the Harvard Experts: Why did my blood pressure suddenly shoot up? Lisa Gerstner: Lower the Rate on All Your Loans The Kosher Gourmet by Emily Ho : Springtime soba with miso sauce offers a coloful mix of fresh textures and flavors May 8, 2012 Edmund Sanders: Netanyahu suddenly cancels new elections, forms unity government Frank J. Gaffney Jr.: Farewell to European superstate Anne Kates Smith: 4 Stocks That Mimic Buffett and Berkshire Hathaway Gaia Vince and Clare Wilson The Rise of Miniature Medical Robots: Fantasy Fast Becoming Reality Paul Takahashi, M.D.: Mayo Clinic Medical Edge: Never suffer night leg cramps Jessica L. 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Barak will be no contest this time around Steven Goldberg: Blue Chip Stocks On Sale Worldwide Art Pine Slow Productivity Growth a Blessing --- For Now Sue Hubbard, M.D. : The Kid's Doctor: Are Kids Too Wired? Kerri-Ann Jennings, M.S., R.D: Foods that are good for your smile Amy Paturel, M.S., M.P.H.: Eating Well: Foods that are good for your smile The Kosher Gourmet by Betty Rosbottom: Strawberry rhubarb parfaits are elegant yet simple to assemble May 3, 2012 Michael Freund: Who's Afraid of the Messiah? Clifford D. May: The Foggiest War Susan B. Garland: Insurance to Cover Old Old Age Steven Goldberg 6 Reasons to Bet on a Big Bull Market Harvard Health Letters: Treating prostate cancer --- no rush to judgment Larry Gordon: Harvard, MIT partner to offer free online courses Naomi Nix : Man gets free trip to Chicago after postcard sent by mother in 1957 finally reaches him The Kosher Gourmet by Diane Rossen Worthington: Intensely Italian vegetable frittata is a seriously simple standby

Jewish World Review April 24, 2009 / 30 Nissan 5769 Tweeting to a fortune? By Mark Kellner http://www.JewishWorldReview.com | Can we "Tweet" our way to wealth, fame, success…even the Oval Office? A "Tweet," of course, is the 140-character message sent by devotees of Twitter.com, an online micro-blogging service, that has caught on with millions of people, literally: actor Ashton Kutcher is in a race to get 1,000,000 people "following" him via the online service. The 2008 U.S. Presidential campaigns, for better or for worse, used Twitter; there's already an "@ObamaBiden2012" Twitter feed up and running. You can also can follow "@Sarah_Palin" and the Alaska governor's political action committee, if you desire. But Warren Whitlock, a marketing entrepreneur in Las Vegas, isn't out to change the political landscape with Twitter. He wants to make authors famous, "best selling" writers, even, and then help them capitalize on that fame via speaking engagements and the like. In the book world, noted agent and Christian book editor W. Terry Whalin calls it "building a platform," and Mr. Whitlock might be the Home Depot of that genre. His latest book, co-authored with Deborah Micek, is "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online," published by Xeno Press. Thousands already follow Mr. Whitlock's "tweets" and Facebook messages - he has over 4,300 Facebook friends and 30,000 total Twitter followers, roughly 50 percent more than Mrs. Palin's PAC. From there, his imperatives can sometimes go viral, sending a book on business credit or human relations or marketing up the Amazon.com sales charts. Be a "number one best selling author" on Amazon for even one day and your cachet is enhanced, the thinking goes. For Mr. Whitlock, it's all built on trust: "Today, we want to buy from people that we know, like and trust," he said in a telephone inteview. He builds that trust by offering free tips and audio recordings of how-to strategies, as well as e-mail newsletters. "It really is, I believe, when I let go of how can I sell more and where can I find those people to serve, [that] it all turned around for me," he added. "The principles I'm talking about are nothing new, but the technology has gotten so good. I can maintain a loose, friendly relationship with thousands or millions of people." This kind of marketing - building online communities - is catching on. Former marketing executive David Meerman Scott's newest book, "World Wide Rave" (Wiley) is all about the concept of getting people, online, excited about your company or product - or candidate - wherever in the world they might be. Scott's enthusiasm is so infectious and his persuasion so persuasive, that if you're not an acolyte of his methods by the time you finish, check to see if you still have a pulse. Jennifer Leggio, a marketing communications pro in Silicon Valley and "social business blogger" for ZDNet.com, advises that there's potential, and pitfalls, in pursuing dollars 140 characters at a time. "There's absolutely an opportunity for an individual or company to build relationships that help them become more successful as opposed to some other social methods," Ms. Leggio said in an April 13 interview. However, she adds, "If anyone used Twitter solely as a get-rich-quick scheme or thinks it's a sure fire way to make money, they're misguided." Twitter isn't just an "outbound" strategy - you should listen to what your customer base is saying, she noted. Mr. Whitlock mentioned that Comcast will respond to subscriber complaints via Twitter and won't "let go" until the problem is resolved, for example. Ms. Leggio adds, "for some reason, the Twitter audience is more discerning than other audiences. If you come across as only being there to sell, that's the minute you'll start to lose your audience." Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here. Archives © 2008, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com

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