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Nov. 6, 2009
Rabbi Berel Wein: Choosing to hear
JWisdom.com Zero to 1/60th: How to Empower An Hour with Gavriel Aryeh Sande (7 minutes)
Caroline B. Glick The mullahs' big week
Suzanne Fields A Fallen Wall for Fallen Man
Nov. 5, 2009
The Kosher Gourmet: Three scrumptious -- but simple -- butternut squash dishes
JWisdom.com Hidden Hints: Unlocking Faith & Prayer with Rabbi Jay Yaacov Schwartz (10 minutes)
Nov. 4, 2009
Tom Hamburger and Kim Geiger: Should prayers be covered?
JWisdom.com When God played peacemaker With Rabbi Sroy Levitansky (5 minutes)
Nov. 3, 2009
Martin Peretz: Beware, Barack. Beware, Rahm. Beware, Axelrod
JWisdom.com Are you are closet idolater? With Sara Yoheved Rigler (10 minutes)
Nov. 2, 2009
Paul Greenberg: The Holocaust is now on Facebook
JWisdom.com Abraham's Strange Change With Rabbi Yitzchok Fingerer (5 minutes)
Oct. 30, 2009
Rabbi David Aaron: Secret to Immortality
Caroline B. Glick Silencing dissent in America
Oct. 29, 2009
Lini S. Kadaba: Do tactics avert flu or reduce humanity?
JWisdom.com We Must Revamp our Religious Vocabulary With Gavriel Aryeh Sanders ( 10 minutes)
Oct. 28, 2009
Rabbi Yonason Goldson: Atheists in Bubbleland
JWisdom.com Why what we wear impacts who we are With Rabbis Mordechai Becher, Menachem Golberger and Aliza Bulow ( 10 minutes)
Oct. 27, 2009
Paul Greenberg: The United Nations Is Outraged Again, Or: Department of Mideast Static
JWisdom.com The Science of Love With Rabbi Jonathan Rietti ( 7 minutes)
Oct. 26, 2009
The Jewish Ethicist by Rabbi Dr. Asher Meir: Damaging disclosures with a twist
JWisdom.com Wisdom and Wonks With Rabbi Eytan Feiner ( 7 minutes)
Oct. 23, 2009
Rabbi David Aaron: Are you ready for the ultimate pleasure?
JWisdom.com Watermark and oneness with Rabbi Sroy Levitansky ( 4 minutes)
Caroline B. Glick Stop using limited powers in a way that expands our enemies' advantages over us
Oct. 22, 2009
Steven Emerson: Terror Cases Share Desire to Kill Americans
JWisdom.com No More More Family Fights --- Really? By Sarah Chana Radcliffe ( 5 minutes)
Oct. 21, 2009
Tonya Alanez: Holocaust denier sues survivor, calling Auschwitz memoir 'vicious lies'
JWisdom.com Meditating Jewishly: A Panacea for Success by Sarah Yoheved Rigler ( 7 minutes)
Oct. 20, 2009
Dennis Prager: Obama and Dalai Lama: Why Israel Worries about U.S. President
JWisdom.com Abraham was not religious By Rabbi Yitzchok Fingerer ( 6 minutes)
Oct. 19, 2009
JWisdom.comWhy Good People Do Bad Things By Rabbi Eytan Feiner ( 7 minutes)
Oct. 16, 2009
Rabbi Yonason Goldson: The Perfect Number
JWisdom.com Hearing Voices By Rabbi Sroy Levitansky ( 5 minutes)
Caroline B. Glick How Turkey was lost
Oct. 15, 2009
Jeff Jacoby: Peace vs. the 'peace process'
JWisdom.com: Former MTV producer and stand-up comedian Rabbi Lawrence Hajioff: Taming a Control Freak (A VERY fast 15 minutes)
Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review April 17, 2008 / 12 Nissan 5768

News you can (re)use

By Malcolm Fleschner


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http://www.JewishWorldReview.com | With so much going on in the world these days, whether locally, nationally or internationally, it's remarkable that the nightly news shows manage to cover it all in just an hour and still squeeze in sports, weather and the latest Britney Spears updates.


I've often wondered how, with all these events to cover, the news programs can afford to dedicate any air time to those perennially occurring stories that, in their sameness, never seem to offer anything of actual news value. You know the stories I'm talking about - footage of the Pennsylvania groundhog either seeing or not seeing his shadow, interviews with people waiting to buy lottery tickets for a $100 million jackpot, footage of slow-moving shoppers being crushed underfoot by the stampeding bargain hunters on the day after Thanksgiving, etc. The list goes on and so, inexplicably, does the coverage.


I remember thinking about how little these stories change last year as I watched a TV reporter interviewing the incoherent, toothless 113-year-old woman who had just become the oldest living person. Rather than bothering to go out and get this footage, I wondered, wouldn't it be easier and less expensive to simply re-air an interview with the previous oldest person or, if that wasn't available, an interview with Keith Richards? Who would know the difference?


That's when I realized I might be on to something. Maybe the network news programs keep showing us stories that recur so frequently precisely because they can run old footage without anyone at home catching on. Take, for example, the occasional story about a bunch of bodies turning up in some otherwise nondescript homeowner's backyard. Is it really necessary for a camera crew to go out to the house in question just to record a neighbor predictably saying that the guy was "a quiet type" who "kept mostly to himself" except for when he was "cranking up the stereo to play what he called 'good body-burying music?'"


Next week I'll be able to test my theory when news reporters predictably tromp out to area post offices to interview the hordes of procrastinators who've waited until the last minute to file their income tax returns. I know I'll be watching closely for telltale signs of recycled footage, such as people in line using older cell phone models, wearing "Frankie Say Relax" t-shirts or telling interviewers they're concerned about the government handling the millions of returns, "what with this whole Y2K crisis and all."


In fact, the practice of repurposing old stories is a long and celebrated news tradition. To cite just one example, legend has it that famed newspaper man William Randolph Heart, upon hearing of the Hindenburg disaster, stopped his top editor from sending a reporter out to the crash scene. "Here, just run this," Hearst allegedly said, handing the editor an old story about the sinking of the Titanic. "Just change 'ship' to 'blimp,' 'Titanic' to 'Hindenberg,' 'iceberg' to 'fireball' and 'North Atlantic Ocean' to 'Lakehurst, New Jersey.'"


Today, with news budgets tighter than ever, the practice of recycling footage will likely increase. Suspicion has already arisen that producers are using new Photoshop technology to take existing video of, say, Paris Hilton being released from prison and replacing the hotel heiress' image with footage of Lindsay Lohan, Nicole Ritchie, Kiefer Sutherland or the latest former child star to finish serving time. This also may explain why the wives of disgraced politicians always appear at their husbands' sides during the ensuing press conferences; since Hillary was in the original source video, dutifully standing beside Bill, news organizations are now forced to drop in images of the current wife, most likely taken from stock footage from a state funeral or some other somber event. It's the only logical explanation.


Why, even President Bush has been getting into the act. While many commentators have criticized the president for his seemingly "detached" approach to governing, the fact is that Bush retired to his Crawford ranch sometime in 2005 and now only returns to the White House for photo opportunities with important visiting guests, such as the French president, the Queen of England or a recently-crowned bass fishing champion. That's why, when the news organizations need to show the president reacting to, say, the latest bad news in Iraq, they just trot out old footage of Bush talking about how "the surge is working," "we're turning the corner" and "the Democrats all hate the troops."


The only problem with all this footage recycling is if the public begins to lose faith in the integrity of the news media. But as usual, the networks are way ahead of us, and already have plenty of stored video of people on the street talking about how much they still trust the network news. I just hope someone had the good sense to screen out anyone wearing a "Frankie Says" t-shirt.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Malcolm Fleschner is a humor columnist for The DC Examiner. Let him know what you think by clicking here.


Previously:

04/02/08: Commercial (over)load
02/20/08: An overdose of reality
02/14/08: A developing situation
01/30/08: I can tech it or leave it
01/02/08: Confessions of a coke addict
01/02/08: Our bills are due
12/13/07: Going (to lunch) once, going twice…
11/28/07: Out with the old
11/06/07: My latest pet project
11/06/07: Can't tune it out
10/23/07: Something special in the hair
09/12/07: Can I have your attention, please?
09/12/07: Houston, we have an image problem
08/21/07: In the heat of fashion
08/09/07: Let's get in the game
06/13/07: You gonna eat that?
05/08/07: That's disinter-tainment
05/02/07:You Are (not) Getting Sleepy...
04/18/07: No time like Father Time
03/15/07: Deface the Nation
03/08/07: More gifts? You shouldn't have
02/22/07: Relationships can be such a chore
12/05/06: Who's calling the shots?
11/09/06: I'm taking selling to a whole new level
10/27/06: Some skills are beyond repair
10/18/06: You can't tech it with you
10/04/06: Award to the wise
08/24/06: Phrased and Confused
08/09/06: We're Gonna Party Like it's $19.99
07/19/06: Just Singing in the Brain
05/24/06: Who says you can't go home again?
05/11/06: When nightly news stories go off script
04/26/06: Cents and sensibility: A thought for your pennies
03/16/06: The day the Muzak died
02/23/06: Checkbook diplomacy begins at home
02/15/06: Today's toys: Where learning means earning



© 2006, Malcolm Fleschner

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