In this issue
April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review April 12, 2006 / 14 Nissan, 5766

Eau d'NASCAR? This smells fishy

By Lenore Skenazy

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http://www.JewishWorldReview.com | Maybe we should just go back to Old Spice.

At least with Old Spice, a gal knew what she was getting: a guy. And, frankly, that was enough.

Men were not trying to telegraph exactly who they were and what they stood for. A guy could be meek or macho, Dem or Repub, on a bender or on oxygen, and chances are, if he could still reach his hand to his cheek, that hand would be slapping on Old Spice.

Today there are more man-scents than Dorito flavors (a coincidence?). At Macy's last week I found a bottle of Hummer - yes, a cologne named for a national embarrassment - next to a bottle of Donald Trump (ditto). Trump's cologne smelled like a newly shampooed rug. Felt like he was standing right there.

Other colognes took their names from designers, moods, psychological problems and raincoats. One called "Le Male" featured a shirtless sailor in lipstick. Now that is a niche. Then there's "Everlast Original 1910," the very first scent named for boxing equipment. (not to be confused with the new "Daytona 500," the very first scent named for a NASCAR event.)

No denying it: Sweat-drenched boxers do hold a certain appeal. Rrruffff! Ruff!

Ahem. Sorry. What I meant was: Sweat is attractive, in context. But in a bottle?

Nancy Tonei, marketing director for the scent, explained that the smell is post-shower, not pre-. "The top note is mandarin, mint, lavender and lemon."

Sounded like Snapple to me, but I decided to ask around.

"It's fresh," declared Mark, a salesman at New York Jewelers under whose nose I shoved the bottle. Nonetheless, Mark said he was not ready to give up his usual fragrance, Eternity. "I put it on and the whole world is following me. The girls of the world," he added quickly.

Teelow, the store's security guard, was more game. "I could wear it after a nice bath. It's got a nice mellow smell to attract the ladies."

Teelow and other males should beware, however, that what they believe is attracting the ladies may be doing just the opposite.

"We found that the No. 1 odor that increased female sexual arousal was a combination of Good 'N Plenty and banana nut bread," says Dr. Alan Hirsch, director of the Smell and Taste Institute in Chicago. The three smells that most "inhibited female sexual arousal," Hirsch continued, were cherries, barbecued meat - and cologne.

"That man is cuckoo," said Teelow, hearing these results.

No comment. But Hirsch not only stands by his findings, he warns his fellow fellows that "men have a worse ability to smell than women, so they tend to use too great a level of scent." And as they age, he went on, their sense of smell only gets worse.

"So the odor you choose may be very different from what a woman likes - especially if you're going out with a woman who is much younger."

Men, please cut out Dr. Hirsch's words and paste them on your bathroom mirror. Because even if you finally find the fragrance that announces to the world your personality, sexuality, choice of raincoat and boxing record, there is such a thing as too much information. Especially when it's going up a lady's nose.

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JWR contributor Lenore Skenazy is a columnist for The New York Daily News. Comment by clicking here.

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