Home
In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review April 18, 2006 / 20 Nissan, 5766

Mismatches: Things I never thought I would see that ain't right

By Marianne M. Jennings

Marianne M. Jennings
Printer Friendly Version
Email this article

http://www.JewishWorldReview.com | When Led Zeppelin music showed up in Cadillac ads, the children of the sixties morphed before my eyes. The Mamas had sprouted blue hair and the Papas had gone to knit pants. Together they were riding in Coupe DeVilles whilst singing "Been a long, lonely, lonely, lonely, lonely, lonely time." The mental picture brought on a full-body shudder.


But, the mismatches had only begun. Then Joe Cocker's "Feelin' Alright" showed up in Little Friskies ads. Not that cats dancing to Joe Cocker wasn't a common thing in the 60s. They danced in many an hallucination, just not on television commercials. Then Bob Dylan allowed Victoria's Secret to use his "Love Sick" as the backdrop for its ads. Who would have thought capitalism and royalties for lingerie ads were the answers blowin' in the wind, my friends?


Now comes the mismatch whose only saving grace is that it will rid the broadcasting world of CBS chief Les Moonves. His career mistake will be hiring Katie Couric to anchor the "CBS Evening News." Les, Les, are you seeing dancing cats? Ms. Couric will too soon head to the land of Connie Chung, Jane Pauley, Barbara Walters, and Jennifer Warnes. The first three all tried their hands at the big time anchor slots and/or as solo acts. Their ratings did not pan out for them or their networks. They have been relegated to occasional specials that feature Tom Cruise, scientology, and/or rich people who kill each other. Jennifer Warnes sang her way to Number One hits with Joe Cocker ("Up Where We Belong" from "Office and a Gentleman") and Bill Medley ("(I've Had) The Time of My Life" from "Dirty Dancin'"), but can't score a major hit on her own.


We expect CBS to lack insight and perception on what will fly with viewers because it took years and a major scandal ("The memos (on Bush's National Guard service) are forged, but, doggone it, the story is STILL true.") to give Dan Rather the hook. Using Katie as Dan's replacement jumps the network from frying pan into the fire.


The audience for "Today" is different from the network news audience. Women make up the "Today" audience. Moonves acknowledged that he is after the 25-54 female age group and hopes Katie brings them along to the nightly news. Unless CBS plans segments on Kitty Kelley's latest hallucinations and, as NBC itself describes the show, "fashion tips, health and entertainment news," then the female group will not be coming along for the ride. Here's one day's tense topics for "Today," "Being your 'mother's daughter,' Try Wolfgang Puck's Chinois salad, and The Truth About Whole Grains." Les, Les, they are soccer moms, and they are out and about during the dinner hour to games, practices, and grocery stores. They loved Katie's colonoscopy live, but they are not really into Iraqi bombing coverage or what Tony Blair is up to. Tony who??? And the worst hard truth they can take in a day centers on whole grains. What Led Zeppelin song has Les been driving to?


Further, the existing "CBS Evening News" audience may suffer (after the initial curiosity ratings). That audience knows too much about Katie. Katie's skills at alienating conservatives with her demonstrated bias are positively occult. Her flagrantly left-leaning questions and comments make regular appearances in radio talk show montages on media bias. These folks will not advance the Couric career by bestowing ratings on the "CBS Evening News."


"Katie can be tough," is the mantra of reassurance the fluff worriers are met with when they question Katie's inquiry abilities. Tough? On what? On confronting Britney Spears about not putting her infant in a car seat? After 15 years of covering stories such as Elaine's "Seinfeld" dance (and doing it with her), it could be a bit of a leap to terrorists and beheadings. Chip Bok, an editorial cartoonist for the Akron Beacon Journal, summed it up best as he drew Katie (complete with short skirt and crossed legs) next to Edward R. Murrow. Mr. Morrow offers his signature, "Good night, and good luck." Katie's response, uttered with one hand on Murrow's arm, one so typical and so finely tuned in her 15 years of feel-good-morning-fluff, "That's sweet."


One final thought for CBS, as well as its two pitiful network competitors who are also losing viewers to cable networks: it ain't the face delivering the news; it is the slant of the news that drives down the ratings. CBS's recruitment of Katie attempts a superficial fix. Ferreting out the news producers' biases and implementing some checks and balances for filtering bias and demanding introspection would bring viewers. Katie is the Band-Aid for dysfunctional and debilitating bias.


Lest the feminists emerge and threaten to feed me to the fomenting-high-dudgeon-masses at their new and annual "Larry Summers Symposium on Women Getting What They Want Even When They're Wrong or Unqualified," I offer my unequivocal assurance that Katie will not fail because she is a woman. Katie will fail for the same reason we cocked our heads at Led Zeppelin, Joe Cocker, and Bob Dylan in ads for unfettered materialism. Stick to your genre. The transition to Madison Avenue mainstream ain't right. It just ain't right.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Marianne M. Jennings is a professor of legal and ethical studies at Arizona State University. Send your comments by clicking here.

Marianne M. Jennings Archives

© 2006, Marianne M. Jennings

Columnists

Toons

Lifestyles