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Jewish World Review March 27, 2009 / 2 Nisan 5769 Can new software save mobile phones? By Mark Kellner http://www.JewishWorldReview.com | "Everything seemingly is spinning out of control," the wire-service news story snippet that caught some people's attention last fall, may be veering towards a mobile phone near you. On Mar. 19, an Opinion Research Corp. survey was set to reveal "deepening concerns about the recession already have caused millions of U.S. consumers to cut back on their cell phone spending and millions more are poised to join their ranks if the economic downturn continues as expected for another six months," according to a news release from the New Millennium Research Council, which sponsored the study. That would seem to bode ill for Palm Inc., due to launch their Pre mobile phone any time soon, and even Apple Inc., which last week (Mar. 17) announced major upgrades to the iPhone operating software. There's no price on the Palm Pre just yet, but it surely will cost users a couple of hundred dollars, at least, and require said users to plight their troth to Sprint Nextel for 24 months or longer. The iPhone can run you $299 or therebouts, and AT&T Wireless requires a similar commitment. These phones are not for the phobic. According to the NMRC, the new "survey will show that the resulting shift in consumer habits is likely to come at the expense of contract-based cell phone service as more consumers seek to save money by using prepaid cell phones and cutting out cell phone 'extras.'" Indeed, if the images of 1930s-style soup lines return to today's streets and if Kate Perry does a cover version of "Brother, Can You Spare A Dime," I suppose it's possible that massive drop-offs in cell subscriptions could happen. But there's compelling evidence on the other side that many of us will keep our cell plans, come you-know-what or high water. For one thing, many of us are going "wireless only," according to a March 13 report from the Centers for Disease Control and Prevention, which tracks the number of landline (or wired) phones to aid in their surveys of disease outbreaks. According to the CDC, "wireless-only households made up 14.7 percent of U.S. households in 2007," and "wireless-only adults made up 13.6 percent of U.S. adults" the same year. Oklahoma leads the country with 26.2 percent of adults in wireless-only households; the District boasts approximately one in four adults, 25.4 percent, in that category. If all of those subscribers were to shift plans overnight, the cellular industry could easily collapse, I'd imagine: companies need a solid base of subscribers they can count on month-to-month for revenue. Moreover, many of those customers need and want the services such plans provide, including unlimited calling options. Then consider the features Apple is planning for the iPhone 3.0 software release, due out this summer and free to current iPhone users: according to Apple, there will be "over 100 new features including cut, copy and paste which can be done within or across applications; MMS to send and receive photos, contacts, audio files and locations with the Messages app[lication]; and the ability to capture and send audio recordings on the go with the new Voice Memo app. Landscape view will be available for Mail, Text and Notes. Search capabilities will be expanded, allowing customers to search within Mail, iPod and Notes or search across all key apps by typing a key word or phrase into the new Spotlight search, conveniently accessed from the Home screen." Translated into English, iPhone 3.0 will "fix" many of the deficiencies iPhone aficionados have noted since the devices bowed two years ago. But wait, there's more, Apple says: an "updated Stock [application] will add the ability to display recent company news and current trading information [such as] opening or average price, trading volume or Market Cap, and will offer a landscape view to see a full screen of any stock chart. Customers will also be able to view shared calendars right on their iPhone … and sync their calendars with iCal®, Yahoo, Google and Oracle." In short, there's plenty to keep folks tethered to more-costly cell phones. You can argue that the iPhone can be hacked to disconnect it from AT&T-only compatibility, with users inserting a pay-as-you-go SIM card and switching networks while retaining most features. But the majority of us won't be that adventurous, I think. Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here. Archives © 2008, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com

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