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April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review March 28, 2005 / 17 Adar II, 5765

Forget new PR for this sweet old elixir of life

By Lenore Skenazy


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http://www.JewishWorldReview.com | Rarely do you hear a product plug at a funeral. But as we laid my aunt to rest last week, there was my cousin eulogizing his mom and her favorite drink: root beer mixed with ice cream and a can of chocolate Ensure.

"An octogenarian black cow," he called it, and the dearly beloveds chuckled. But in fact, my cousin got it exactly right. If mother's milk is nectar to babies and champagne is what you pop at weddings, Ensure has taken on an equally iconic role in the life cycle. It's the drink you drink till you can drink no more.

I guess I hadn't given a whole lot of thought to adult nutritional beverages — probably not something you've given a lot of thought, either — but as I did, I came to realize: I am deeply indebted to these drinks.

As my dad grew frail and too exhausted to eat, he would still wheel into the kitchen for his glass of Ensure.

How he detested the taste! But how he loved life. So he drank.

When I picture Mrs. Danenberg, a family friend I used to visit in the nursing home, there she is, gripping a can of the stuff. She went out gulping and griping, just like my aunt.

I'm sorry they didn't like the taste, but for me that viscous liquid was sweet: It gave me a little more time with the people I loved. That being said, I can't say I am anxious to start drinking the stuff myself. And yet the people at Ross Products — Ensure's parent company — are hoping my age group will do exactly that.

"It's a great meal substitute when you don't have time to eat other foods," insists Mike Ferry, the general manager for healthy living at Ross. His job is to start convincing boomers that this is the perfect drink for a fun-filled, hectic life.

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Which is sort of like trying to convince folks, "Stomach tubes — when you don't have time for dinner!"

Ensure's upbeat TV spots started running a few months ago, and already, says Ferry, half the people who drink his product are "consumers looking for complete nutrition to stay healthy, active and energetic."

I bought a six-pack of the stuff on Monday, and it took a few days before I could convince myself to take a swig.

Suffice to say, I have five bottles left for anyone who wants 'em.

Some day, though, I will probably be very grateful for a cup of this brew. Especially when I meet my boomer buddies at Starbucks for an Ensurachino Grande.

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JWR contributor Lenore Skenazy is a columnist for The New York Daily News. Comment by clicking here.

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