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Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review March 2, 2003 / 9 Adar, 5764

Over 35 and single? You need a marketing strategy, book says

By John Boudreau


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http://www.jewishworldreview.com | (KRT) Ladies, here's a proposition for you.

Make that a business proposition.

If you're over 35 and still on the hunt for a husband, Harvard Business School grad Rachel Greenwald thinks she has the answer. Years ago, the 39-year-old wife, mother and author devised what she calls "The Program,'' a 15-step process whose sole objective is to land the user a spouse.

You'll have to learn to package yourself - become "the product,'' as Greenwald calls it - and do some marketing. There's even a performance review. But follow the Program and the Denver resident practically swears you'll soon be marching up the aisle, orange-blossom bouquet in hand, with a beaming groom eagerly awaiting you.

Last year Greenwald published "Find a Husband After 35 Using What I Learned at Harvard Business School" (Click HERE to purchase. Sales help fund JWR.), and she has become a national sensation because of it. She has appeared on "The Today Show" and been featured in magazines from People to the New Yorker.

Unlike the typical pop psychology self-help book, Greenwald's is short on therapy. Her advice is uncommonly blunt, some might say uncommonly sexist. Singletons won't find any tea and sympathy here. It's time to think about push-up bras, she suggests, as well as magnifying mirrors "for seeing and correcting makeup mistakes and for finding tiny hairs that need to be plucked off your face.''

Further, "whatever your baggage is,'' she warns, "you can't carry it around with you on the Program.''

"Goal-oriented'' women must understand that the post-35 dating scene is a classic supply-and-demand situation, she said.

"There are 28 million single women over 35 in the United States and only 18 million single men,'' said Greenwald, who now provides one-on-one husband-searching counseling for "a lot'' of money. "Sadly, the odds are in the man's favor. As women get older, the market gets smaller.''

"Find a Husband'' comes across as a combination of a business school case study and Dear Abby:

—On wearing revealing clothes: "Having a reputation for wearing sexy clothes might suggest that she is a one-night stand and not a future wife. Again, you want your brand to appeal to marriage-minded men.''

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—On how to get a man thinking about the "M'' word (which some men might call a "hostile takeover''): "Create a catalyst to bring the issue of marriage to a head. This is a `crisis' situation where the outcome will give you better information about whether he is or isn't going to propose.'' Examples include "You are contemplating a job offer in another state,'' "Your old boyfriend wants you back'' and "A new man has asked you out.''

—On the importance of improving the packaging: "You are likely to have problem body areas after 35.''

Before getting into the husband-snaring business, Greenwald held several senior marketing positions in education as well as the beverage and jewelry industries. She began her new career after successfully finding her own man at 28, then coaching friends to apply the principles of business school to their romantic lives.

Love it or hate it, women find a certain fascination with Greenwald's book, which is being translated into 16 languages (Paramount Pictures has bought the movie rights).

"People react so strongly to what she has written,'' Palo Alto, Calif., therapist JoAnna Watson said. "People are embarrassed. People are angry.''

Nancy Tamosaitis, a 41-year-old author of books about Internet relationships, finds Greenwald's book "offensive.''

"I met my husband in 1986, and we didn't get married until five years ago. If I had treated it like an advertising campaign, I wouldn't be married to him today,'' said Tamosaitis, a marketing consultant in New York City. "People like Greenwald play upon women's darkest fears - that they will live and die alone.''

Alfred Mandel, who is 46 and single, believes women (and men) who solely rely on a process such as Greenwald's risk missing the most important aspect of a relationship - self-contentment.

The chances of meeting the right person "increases exponentially the more you are happy with who you are,'' the Palo Alto investor said.

But Beverly Hills, Calif., psychologist Jenn Berman said Greenwald has created a new vocabulary for dating. "The matchmaker on the corner closed shop 100 years ago,'' she said. "You have to be your own matchmaker these days. Drowning your sorrows in Haagen-Dazs is not empowering.''

Palo Alto dating coach Fran Compagno, who helps men find love (www.thefranplan.com), said "a woman taking an aggressive and more pro-active stance would be welcomed by the men I see.''

The book is reflective of an era in which people live independently, isolated from the kinds of communities that in the past made mating easier, therapist Watson said.

While Greenwald's business terms might be "ridiculous,'' her book is a good tool, she adds. "In order to have a good relationship, you need to have a book like this, as well as the books that address the deeper issues, such as how to sustain a relationship.''

Watson, in fact, believes that couples need to continually "sell'' themselves to each other because the competition for interest from others does not stop with marriage.

Although she's not in the target audience for "Find a Husband,'' 25-year-old Wendy Nguyen of San Jose, Calif., thinks Greenwald is speaking to her generation, too. She plans to buy the book.

"Today, everybody is so exposed to so many things, especially guys,'' Nguyen said. "Guys have way short attention spans. You have to package yourself and make yourself as marketable as possible, or you don't catch anyone's attention.''

— — —

15 STEPS TO FINDING A HUSBAND

Author Rachel Greenwald's program tells women to take a business approach to getting a marriage proposal.

1. Market focus: Make the Program your No. 1 priority.

2. Marketing support: Find a Program mentor.

3. Packaging: Create your best look.

4. Market expansion: Cast a wider net.

5. Branding: Identify what makes you different.

6. Advertising: Promote your personal brand.

7. Online marketing: Be efficient.

8. Guerrilla marketing: Do something different!

9. Niche marketing: Go out with female friends.

10. Telemarketing: Bring out your Rolodex.

11. Mass marketing: Pump up the volume.

12. Event marketing: Throw a Program party.

13. Product life cycle: Recharge yourself.

14. Quarterly performance review: Evaluate your results.

15. Exit strategy: "Man''agement.

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© 2004, San Jose Mercury News Distributed by Knight Ridder/Tribune Information Services.