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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Feb. 26, 2013 / 16 Adar 5773

Eating Frito-Lay chips at gunpoint

By A. Barton Hinkle




http://www.JewishWorldReview.com | The cover story in the New York Times Magazine offers a shocking exposť of Big Food. In granular detail it relates the food conglomerates' "hyper-engineered, savagely marketed, addiction-creating battle for 'stomach share.' " If you don't have the time to slog through the nearly 10,000 words, though, here's the big news in this shocking, horrifying and incredibly alarming story.

You might want to sit down for this.

All set?

Here it is: Food companies work very, very hard to find out what will give you, the consumer, the most pleasure for your money - and then the diabolical fiends actually give it to you!

Seriously, you are supposed to be absolutely horrified by this. You can tell by the ominous language the author, Michael Moss, employs to describe how "food engineers alter a litany of variables with the sole intent of" - brace yourself - "finding the most perfect version" of a product. The most perfect version, of course, is the one that will "be most attractive to consumers." (The horror.) The piece even quotes one food-company executive who describes the strategy: "Discover what consumers want to buy and give it to them with both barrels."

This is hardly a new theme in the progressive press. You can read dozens of variations on it, if you care to. "How the Food Industry Is Enabling the United States' Obesity Epidemic" (ThinkProgress); "Snacks for a Fat Planet" (The New Yorker); "Can Big Food Kick Its Obesity Habit? Does It Really Want To?" (NPR); "How the Food Makers Capture Our Brains" (The New York Times, again).

Some of this is simply good, old-fashioned muckraking. Progressives love nothing better than to uncover a diabolical plot by corporate fat cats seeking to further engorge themselves by destroying the lives of the helpless and unsuspecting - preferably children, or perhaps simple but cinematically attractive small-town folk with hearts of gold. (Packaged food isn't the only industry with a formula.)

What makes it funny in the food case is the root of the objection: the voluntary relationship between the supplier and the consumer. Customers want certain things, and companies do their utmost to provide them. The Times Magazine piece feebly tries to suggest something much darker is going on, by repeating the word "addiction" (even though it's not warranted) and by noting "the body's fragile controls on overeating." Not to mention the "savage" marketing. (Go ahead and laugh, it's OK.)

But mostly it's about how food companies do a lot of research on things such as the perfect break point for a potato chip: Like Goldilocks and her preference for mattresses, people want chips that are not too hard and not too soft.

Somehow, progressives have concluded that striving to satisfy consumer preferences is a sneaky, underhanded thing to do, and therefore wrong. Private corporations, many progressives seem to believe, should not be trying to entice you to buy their commercial products by making those products extremely attractive.

Which, when you think about it, is hilarious.

Why? Because progressives have no compunction whatsoever about using the coercive power of the state to make you buy a commercial product whether you want it or not. Just eight months ago, progressives were whooping and high-fiving over the Supreme Court's ruling that the federal government can force you to buy health insurance. Now they're going to war again over the government's power to make religious institutions buy contraception coverage. Indeed, the principal progressive project for the past several decades has been to supplant the voluntary and consensual arrangements of the free market with involuntary and coercive arrangements imposed by government.

One possible comeback, of course, is that people who choose freely often choose things that are bad for them (e.g., potato chips and cola), whereas progressives only want what's best for people. That seems to be New York Mayor Michael Bloomberg's justification for banning large sodas, for instance. But using force to impose things that are good for people is wrong, most progressives say - at least when it comes to foreign policy.

Throughout the Bush years, large numbers of progressives railed against the use of coercive military power to achieve desirable ends, such as the spread of democracy. It was the height of imperialist arrogance, they said, to try to force American values on the rest of the world. In a 2008 piece in The Nation about Barack Obama's foreign policy, Robert Dreyfuss observed that "U.S. involvement abroad, even when well-intentioned, is perceived on the receiving end as heavy-handed meddling." (U.S. involvement at home is often perceived the same way.) Piece after piece on the left lamented American "bullying" and advocated instead "soft power" - trying to persuade those abroad to see things our way through diplomacy and attraction.

Yet when it comes to ordering the American public about, hard-power bullying apparently is not only perfectly fine, it is considerably more preferable than soft-power techniques such as, oh, making food taste good - which is just plain wrong. To paraphrase a certain businessman, many progressives seem to believe it is better to decide what consumers would want, if they weren't such drooling idiots - and then give it to them with both barrels.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

A. Barton Hinkle is Deputy Editor of the Editorial Pages at Richmond Times-Dispatch Comment by clicking here.


Previously:




02/30/13:Death Star petitions are just what we need
02/13/13: ObamaCare proves law correct --- deep down you knew it would
01/29/13: It's Time to Get Judgy About Incompetency
01/23/13: Look who's mocking fascist fear-mongering now
01/16/13: Only in Washington could you get away with referring to spending and tax increases as spending 'cuts'
01/09/13: Obama begins his second term, Bush's fourth
01/07/13: Who's Attacking the Constitution Now?
01/03/13: Why, historically, January is the perfect time to debate the filibuster
12/26/12: When libs devalue diversity
12/20/12: Mark Your Calendars
12/13/12: Gun control, ad infinitum
12/11/12: Fracking can help fix the CO2 problem
12/06/12: Let's open the door to lots more immigration
12/04/12: Who's watching the kids? Just about everyone
11/29/12: The Real Middle-Class Champion was Mocked and Opposed
11/26/12: It's time to cut a deal on the budget
11/20/12: The case for a carbon tax
11/15/12: Cue the hysterics. Reports of Democracy's Death Greatly Exaggerated
11/07/12: The $4,000 Trash Can: We need regulation, but not this much
10/23/12: The Ballad of Islamist Rage Boy
10/17/12: Undermining the values that enable people in poverty to escape it? Sadly, yes
10/11/12: How Much Is This Tax Cut Gonna Cost Me, Doc?
10/04/12: Warrantless spying skyrockets under Obama
08/20/12: The wrong side absolutely must not win
08/14/12: America was not built on dirt alone
08/02/12: Libs Discover Their Inner Cheney
07/30/12: Feds want to help you --- whether you want help or not
07/23/12: Barack Obama, Storyteller-in-Chief
07/23/12: Nation's worst outsourcer? You
07/19/12: Listen up, America: You need to knuckle under
07/12/12: Obama, Romney: As Different as Two Peas in a Pod
07/05/12: Are teenagers big children --- or little adults?
06/25/12: Minorities treated as mere numbers
06/21/12: Memo to the the Little Guy: Seemingly innocuous activity could bring the federal hammer down out of a clear blue sky
06/19/12: We mustn't let America be buffaloed
05/31/12: Drop and Give Uncle Sam 20
05/15/12: The feds would like to know if you enjoyed that video
05/03/12: Obama inspires: 'America --- Still Not as Bad Off as Venezuela!'
04/26/12: It's everyone's favorite time of year again
03/29/12: GOP disillusionment is a good thing
03/27/12: Just what America needs: more red tape
03/20/12: Nation wondering: what happening to language?
02/21/12: Culture warriors resort to propaganda
02/15/12: Step away from that cookie and grab some air
02/08/12: Lessons in heresy
02/01/12: Do We Really Need Pickle-Flavored Potato Chips?
01/11/12: Shut up, they explained
12/30/11: A Modest Proposal: Let's Ban All Sports!
12/26/11: A Christmas letter from the Obamas
02/24/11: Will the next Watson need us?
12/24/10: Here Are Some Good Gifts for People You Hate
06/15/10: The Presinator
05/26/10: More than equal
04/08/10: Angry Right Takes a Page From Angry Left but guess who is ‘ugly’?
02/16/10: Either Obama owes George W. Bush an apology, or he owes the rest of us a very good explanation for his about-face on wiretapping
02/03/10: Talkin' to us 'tards
01/27/10: I never thought I'd see the day when progressives would howl in ragebecause the Supreme Court said government should not ban books
01/07/10: Gun-Control Advocates Play Fast and Loose
12/31/09: Nearly everything progressives say about neoconservative interventionism abroad applies to their own preferred policies at home





© 2011, A. Barton Hinkle

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