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April 21, 2014

Andrew Silow-Carroll: Passoverkill? Suggestions to make next year's seders even more culturally sensitive

Sara Israelsen Hartley: Seeking the Divine: An ancient connection in a new context

Christine M. Flowers: Priest's execution in Syria should be call to action

Courtnie Erickson: How to help kids accept the poor decisions of others

Lizette Borreli: A Glass Of Milk A Day Keeps Knee Arthritis At Bay

Lizette Borreli: 5 Health Conditions Your Breath Knows Before You Do

The Kosher Gourmet by Betty Rosbottom Coconut Walnut Bars' golden brown morsels are a beautifully balanced delectable delight

April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Feb. 28, 2011 / 24 Adar I, 5771

The Wages of Infamy

By Mitch Albom






http://www.JewishWorldReview.com | In the New New Economy, you don't have to do anything, make anything or have any talent. Just ask Kim Kardashian.

A recent story in the Hollywood Reporter revealed Kim and her ubiquitous family pulled in $65 million last year. Sixty-five million! That's a whole lot of something for a whole lot of nothing.

But in the New New Economy, the only thing that matters is audience. If you've got followers, you'll have customers. Think of those Verizon commercials where a mob of people follow behind the guy in glasses. That guy, in the New New Economy, would be General Motors.

Here's how it works. In the old days, you made something. A saddle. A table. A car. Then you sold that something to people. If they liked your product, they bought more, you made more, they bought more, etc.

The world has flipped. Product -- something tangible -- is being made in Third World nations. Audience is what Americans are specializing in.

Start with Kardashian. She makes nothing. She has no particular skill. Her initial claim to fame was having a self-made sex video that went wild across the Internet.

The sole fascination with her seems to be -- and I don't mean to be crude here, but correct me if I'm wrong -- 1) Who's she having sex with now? 2) What would it be like to have sex with her? 3) How is she always at a party? and 4) Her butt.

These curiosities have spawned an audience of over 6 million twitter fans, and a blog that she claims has more than 40 million hits a month.

In the New New Economy, that's all you need.

THE (EXPENSIVE) LIFE OF THE PARTY
What Kardashian does, very cleverly, is sell her ravenous audience to the highest bidder. She charges up to six figures to attend a party, and reportedly can get a million for a party overseas (hey, all that travel!).

How can someone charge for going to a party? Because, like that guy in the Verizon commercial, she brings all those curious people with her, in real and virtual life. Photographers, reporters, blog followers. The party gets publicized because she is attending, which is why the party pays for her to show.

Same goes for Twitter. Kardashian reportedly charges $25,000 to endorse a product with a tweet. Simply by typing "I just used ____ hairspray!" her words go to 6.5 million people, presumably many who have so little imagination about their own lives, they just want to emulate hers. For the hairspray company, that means potential customers.

This, by the way, is no different than some of the biggest companies in New New Economy. Look at Google. Look at Facebook. They don't actually make anything. You can't physically touch their product -- can't drive it or hammer with it. But what they deliver is audience. Hundreds of millions of people gathered in one place. And they earn billions by selling that audience to advertisers.

What those entities, like the Kardashians, are really in the business of is -- for want of a better word -- attendance.

WHO CAN SCREAM THE LOUDEST?
And this is the wave of the future. (Some would say the wave of the present.) America's best industrialists once specialized in inventing, crafting and mass-producing the best products in the world.

Now "getting noticed" is an actual job description. It sure fits the Kardashians. They reportedly even get paid to appear on tabloid covers -- once something people tried to avoid.

My worry is that instead of teaching our kids that skill, dedication and hard work are the path to success, we are teaching them that he-who-makes-the-biggest-jackass-video and she-who-pulls-her-skirt-up-highest can earn the most money.

Remember a few years back, when studies began to show that what kids wanted most in life was to be famous? It's an actual profession now. Lindsay Lohan (who has ceased to be an actress and become a sideshow), Paris Hilton, Perez Hilton -- they are all proof of it.

The problem is, there are still only 24 hours in the day, and people can only be titillated for so long before they lose interest. Fame in and of itself cannot sustain as a profession. And if we stop making things the world needs, the only way to keep on top is to scream louder and be more audacious than the next person trying to draw the world's attention.

What kind of economy is that? The New New one. We used to make and sell the tent. Now we just try to fill it.

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