In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Feb. 8, 2008 / 2 Adar I 5768

Microsoft, Yahoo Deal Ignites Passions

By Mark Kellner

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http://www.JewishWorldReview.com | Could Web-based applications be the key to what may be the computer industry deal of the decade?

It's still an open question - in this observer's mind, at least - whether the proposed acquisition of Web search near-giant Yahoo and software titan Microsoft Corp. will either come to pass, or have a major effect on the world as we know it. But if it does happen, the shifting of computer applications from the desktop to the Web may be a part of the big picture.

For Yahoo's shareholders, eyes misty recalling a near $120-per-share price during the dot-com boom, the $31 Microsoft is offering for each Yahoo share is nice, but nowhere near the former heights those shares once reached. For Google, which competes with both Microsoft and Yahoo, the deal is rightly seen as competition and a challenge, one which Google is poised to oppose.

For the rest of us, well, there's not much there, yet. Microsoft's "Live Search" is good, but not Google-killing; Yahoo's search engine is very good, but Google has leapt into the number-one spot with grit, determination, "viral" marketing and, oh yes, a better product. Or at least a product that much of the world believes is better.

This is, however, a case where the whole might equal a lot more than the sum of the parts. There are millions of people using Yahoo's e-mail services, with an untold number paying $20 per year for extra online storage. They're already loyal to the Yahoo "brand." Microsoft's customer base is well known: just about everyone with a computer, Macs included, uses one Microsoft product or another. The online base for Microsoft is substantial as well.

For many observing this deal, the question of online advertising is central. Can a Microsoft-Yahoo team take a leading position in selling ads? It's possible, but one of the key lessons of the dot-com boom and bust is that winning combinations aren't always apparent, or guaranteed. Bigness counts, but not always; after all, Yahoo was once exponentially bigger than Google.

However, much of the chatter about online advertising may overlook, again, the question of online applications. This is one area where Google has made some inroads, offering word processing, spreadsheets and presentations online. All of these are compatible with Microsoft's equivalents, and Microsoft has its own online versions of key applications, something to be discussed here further in coming weeks.

But if Microsoft can combine the online apps with both Yahoo's reach and online ad sales, and the game can suddenly change. The two firms together would have something special to give that vast audience: online applications that are as identical to their desktop counterparts as Microsoft wants them to be, available globally.

Think about it: With sufficient computing power and Internet connectivity, you could be connected to your work anywhere in the world, via a "thin" notebook or desktop computer. If the software application and your data both reside on the Internet, then you don't need as much hardware power as you might otherwise. That could expand productivity on many levels, as well as make powerful applications available to those not otherwise able to afford them.

It would be interesting to see both Yahoo's e-mail and Microsoft's Hotmail augmented with some of the strengths of, say, Microsoft Outlook, but in an ad-supported, Web based form. The advertising would have to be somewhat discrete, since looking at a big Coca-Cola ad might not be all that interesting or helpful in an office setting. But there are ways to "monetize" such applications, I believe, and I wonder if this isn't part of Microsoft's grand design.

Of course, time will tell: the deal will face strict scrutiny in many quarters, likely including the Congress and the Justice Department's antitrust division. If it clears those hurdles, not to mention those of Yahoo's board and shareholders, we may be on the verge of a brave new world in applications, one that will be fascinating to watch.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here.


© 2008, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com