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March 15, 2010
The Jewish Ethicist By Rabbi Dr. Asher Meir: Father's obligations toward minor children
JWisdom.com Moody, Grumpy, Irritable Children with Sarah Chana Radcliffe (5 minutes)
Judith Graham: Get the whole picture before a CT
March 12, 2010
Rabbi David Aaron: You CAN have Heaven on Earth
JWisdom.com Manufacturing mediums with Rabbi Sroy Levitansky (4 minutes)
Caroline B. Glick: The march of the Red-Green brigades
March 11, 2010
Glenn Garvin: Conspiracy theories, why people believe them and how they spread
JWisdom.com For Yourself, Not By Yourself with Rabbi Lawrence Hajioff (8 minutes)
The Kosher Gourmet by Linda Gassenheimer : Turn leftovers into tasty New England hash
Paul Richter: Biden promises 'viable Palestine' is in the offing
March 10, 2010
Paul Greenberg: Death Checks In
JWisdom.com How To Get A (Real) Life with Rabbi Warren Goldstein ( EXTENDED EPISODE)
Paul Richter: Israel exerts soverign right to its capital as Biden looks on astounded
Richard A. Serrano: 'Jihad Jane' indictment alleges threat from within U.S.
March 9, 2010
Wesley Pruden: Joe's Israeli adventure
JWisdom.com Free To Be (Responsibly) You and Me! with Rabbi Naftali Brawer ( 8 MINUTES)
David G. Savage: Supreme Court to rule on free speech in case of soldier's funeral
March 8, 2010
The Jewish Ethicist by Rabbi Dr. Asher Meir: Make a fuss about those who cuss?
JWisdom.com Finding or Losing Yourself? Here's How! with Rabbi David Aaron ( 5 MINUTES)
Steven Emerson: America must learn from the UK about the future of Islamist subversion
March 5, 2010
Rabbi Berel Wein: Golden Calf still with us --- except it has multiplied
JWisdom.com The Limits of Eternity with Rabbi Sroy Levitansky ( 4 MINUTES)
Caroline B. Glick: Biden's lost cause
March 4, 2010
Alan M. Dershowitz: How About A Real Campaign Against Abuses?
JWisdom.com Using Things, Loving People with Rabbi Lawrence Hajioff ( 7 MINUTES)
Jordan "Gorf" Gorfinkel's Everything's Relative
March 3, 2010
JWisdom.com Grasping The Name of Your Life Game with Rabbi Warren Goldstein ( 8 MINUTES)
The Kosher Gourmet by Marialisa Calta : A cowboy's recipes for really good grub
March 2, 2010
Rabbi Avi Shafran: Someone's there
Diane Toroian Keaggy : Have we misunderstood Michelangelo?
March 1, 2010
JWisdom.com Whole in One with Rabbi David Aaron ( 5 MINUTES)
Michael Muskal: Hillary meets with Israeli official, discusses gefilte fish dispute
Feb. 26, 2010
Rabbi Francis Nataf: The Megilla of Spring
JWisdom.com A Biblical Secret for a More Powerful You with Rabbi Sroy Levitansky ( 5 MINUTES)
Caroline B. Glick: When rhetoric rules the roost
Feb. 25, 2010
The Jewish Ethicist By Rabbi Dr. Asher Meir: When walking away from your mortgage is both economically sound and makes ethical sense
JWisdom.com The Second Most Important Question in Your Life with Rabbi Yehoshua Karsh ( 5 MINUTES)
Seema Mehta : U.S.-Israel relations raised in California's Senate race --- by conservatives
Feb. 24, 2010
Rabbi Avi Shafran: The gift of the ‘prayer bomber’
Steven Emerson: Why Religious Freedom Commission is under attack
Feb. 23, 2010
Dennis Prager: Government, Yes! The Divine and Parents, No!
JWisdom.com The Last Laugh of Enlightenment with Rabbi Yaakov Asher Sinclair ( 5 MINUTES)
Anne Applebaum: Prepare for war with Iran --- in case Israel strikes
Feb. 22, 2010
Rabbi Yonason Goldson: Is it not refreshing Tiger Woods' career has crashed and burned so dramatically?
JWisdom.com Esther and the third Truth with Rabbi David Aaron ( 9 MINUTES)
Kelly Brewington: Going smoke-free may raise diabetes risk
Feb. 19, 2010
Rabbi David Aaron: Is the Divine beyond us or within us?
JWisdom.com Olympic Faith with Rabbi Sroy Levitansky ( 5 MINUTES)
Caroline B. Glick: Israel and the West are perpetrators of a myth that endangers the Jewish State
Feb. 18, 2010
Cal Thomas: Who is Rashad Hussain?
JWisdom.com A Wedding Disaster to Remember with Rabbi Y.Y. Rubinstein ( 3 MINUTES)
Feb. 17, 2010
JWisdom.com Think your life is messed up? with Rabbi David Aaron ( 11 MINUTES)
Greg Logan: 'Greatest Jewish sporting event of all time since David versus Goliath' may be postponed because of bar mitzvah
Feb. 16, 2010
Anya Martin : Boy's 'cerebral palsy' fixed with diet
JWisdom.com Feet On The Street Spirituality with Gavriel Aryeh Sanders ( 8 MINUTES)
Marty Peretz: Let Europe Mind Its Own Business. It Brings Nothing To The Table Save For Mischief
Feb. 15, 2010
Herb Geduld: Lincoln and the Jews
JWisdom.com Are Our Children Really Ours? with Rabbi Mordechai Becher ( 5 MINUTES)
Susan King: 'Wolf Man' reflected writer's wartime Jewish experience

Jewish World Review Feb. 15, 2008 / 9 Adar I 5768

Marketing garbage

By Lori Borgman

Lori Borgman
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http://www.JewishWorldReview.com | It is a luxury I will die without: the $18 Rachael Ray garbage bowl.


Rachel Ray is the cute-as-a-button girl-next-door with the wildly successful "30-Minute Meals" shows. She also has a daytime talk show, a slug of cookbooks, cookware galore and now, her very own garbage bowl.


Who knew that the pinnacle of success would be having your name attached to a garbage bowl?


I'm pretty sure we've lost it.


It's a bowl, right? Plastic, even. You could get four big plastic bowls at any mega-mart for the same price, but because this is like the one Rachel Ray throws garbage in on her cooking show, it goes for 18 smackers.


The bowl doesn't have any special features. It doesn't have a suction bottom to anchor it to the counter, no pour spout and it's not rated for 1,200 degrees heat. It doesn't roll over, bark or play dead.


It's a bowl. A bowl for garbage.


Seems to me there might be some intermediate steps to try before buying a designer bowl to hold eggshells and banana peels. Here's a golden oldie: pull the trash can out from beneath the sink and put it by your feet when you work.


Or try this one: dump kitchen scraps in an old Cool Whip container. Or in an empty sour cream container. Or in an empty deli container.


My personal favorite is having a brown grocery sack by my feet when I cook. There's nothing like the satisfaction of making a hook shot with an empty tomato sauce can and hearing that glorious hollow "thud."


Or here's one - and, granted it's a little out there - hang an actual trash bag from a cupboard knob and use it for garbage.


But none of those solutions is marketable. You don't have to buy a single thing, you're using what you already have. You're being resourceful. What a dud.


I'm not knocking the garbage bowl, it's a good bowl. It does everything a bowl should do - it sits there without giving you any sass, holds things and looks very bowl-like.


I'm just wondering when we became so affluent, coddled, and cushy that we need designer bowls to hold garbage? Bowls remarkably similar to the bowls we already have.


Perhaps the garbage bowl is like a consolation prize. If I can't look like Rachel, or cook like Rachael, at least I can make garbage like Rachael.


If I can't cook like Emeril, at least I can buy knives like Emeril and chop like Emeril. If I can't be a domestic diva like Martha Stewart, I at least can buy her stemware, dinnerware, 600-count sheets, towels, muffin tins and play like I'm Martha.


It's always so much easier to buy the gizmos and gadgets than to actually acquire the skills.


Here's the real kicker to the garbage bowl. When you're finished dumping the apple peels, orange rinds, onion skins, garlic mush and tomato innards from this rough and tumble, guaranteed-to-last-for-many-years bowl, the instructions say, "Hand wash."


Sounds kind of prissy for a bowl that holds trash.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Lori Borgman is the author of , most recently, "Pass the Faith, Please" (Click HERE to purchase. Sales help fund JWR.) and I Was a Better Mother Before I Had Kids To comment, please click here. To visit her website click here.

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© 2008, Lori Borgman

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